1.0 Introduction
Keels Super is one of the premier super market chains in the country, which adds value to their products to improve customer satisfaction and retain them in the long term. Keels Super is a supermarket chain, which has number of supermarkets in many of the major cities in the country. Keels Super is the first super market chain in the country who took the initiative in changing the supermarket culture by making many changes, specially in the last decade. There were only few supermarkets for the last two decades, but they were not customer orientated, but Keels Super is the first supermarket that has made a rapid change in customer care. They have introduced some valuable and effective sales promotions in the supermarket industry. The customers have been enjoyed benefits such as wide choice easy payment comfortable shopping environment. Keels have produced lots of employees in Sri Lanka due to their effectiveness of their outlets. Now Keels has been one of the leading supermarkets in Sri Lanka, because their customer services, quality product, and their marketing techniques are very effective than other supermarkets. In the recent past Keels interested in penetrating into areas which it does not have market presence? (Ex.)A supermarket outlet was opened in Gampaha and it tries to penetrate in to untapped areas of the business.
Sales promotion
In marketing, sales promotion is one of the four aspects of promotion. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Sales promotion is a short term incentives will encourage the purchase of sales of a product or service. Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Sales promotion is media and non-media marketing communications employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
Sales promotion can increase the sales in the short term and sale promotion can increase awareness of the brand among consumers.
Promotion is advertising to potential customers in and effort to create an awareness of your business. It is reasonable to believe that without the ability to advertise a company would have a difficult time generating new customers.
For every organization, promotion is the way to let them attract more and more customers. That means it is a way which include lots of method to help the organization to create customer awareness and to get more profit.
Promotion refers to informing the customer that such product exists; pointing out the advantages of the product over those offered by the competition, and letting the customer know where to buy the product. Furthermore, promotion might include ads placed in the magazines, public transportation, TV ads, online marketing, and direct marketing, using the e-mail, or Facebook targeted ads.
"The most common promotion is a sale" (Levy & Weitz, 2007 p 433). Promotion is one of the key P's in the marketing mix (Dibb et al., 1994).
The final goal of promotion is behaviour modification. Its task to initiate a purchase where none has been made before. Initiate a change in purchase behaviour or to reinforce existing behaviour by having the tourist continue to buy the brand that is being promoted.
After deciding on a message too deliver to its customers, a retailer must then decide on the best way to actually get the message out. These can include television, radio, newspapers, direct mailers, and many other methods. It is important for retailers to keep the cost associated with promotion in mind so it does not unintentionally over-inflate the cost of goods. However, if that retailer does not promote enough, then it will fail to bring in the customers it
Marketing is integral and pervasive to every business level. Strategic promotion portrays the marketing exercises which influence the commercial, and promotional arrangements of the companies. Vital marketing exercises comprise three fundamental activities. To begin with, promoters help to establish organizations and start association towards business sectors and clients. Consequently, they help in assisting the associations in execution and promotion of key planning procedure. Secondly, promoters help to collate and analyze existing data and identify deviating patterns in the promotional activities, and evaluate the possible potential effects. Such analysis supports with vital decisions required for making commercial and promotional arrangements.
The ‘added value’ may be represented by a price reduction, bonus pack, premium or gift, on-pack offer, prize, cash tokens and so on. The cost (as that of advertising) is a promotional cost that is included in the price – consumer promotions are referred to as ‘pull’ techniques. Trade promotions aim to ‘push’ products through the sales channel towards the customer. Not as effective as advertising or personal selling in building long-run brand preference and customer relationships. RBA using sales promotions where they promo their tickets during school holiday terms and any occasion such as Christmas holidays and so on. The effectiveness of promotional pricing are it can increase the revenue growth where it bring more cash flow in short terms and also maintaining the loyalty of the customers to the company where the company will giving them more similar offers to keep them coming back. The ineffectiveness are the customers always expect promotions all the time, this can bring a competitive response leading to more promotional activity and it can adverse effect on the image and can have negative implications on the
It is important to ensure that the products are always well received in the market. Effective promotion can ensure customers to try and keep the interest of users of products produced or regular users on being satisfied with the quality of the product. The success of promotion can be judge from the quantity of sales.
consume more than they normally would. They are deals or sales that help the customer save money on a product but also give the company more business. I live in a few different places so I will talk about Pakistan as my country today. In Pakistan, the internet boom is in its prime. However, a large population is still unconnected. Cell phones are in every hand but Wi-Fi isn’t available everywhere. These things matter a lot when it comes to sales promotion content. Pakistan is still a developing country so we can’t expect it to be at the peak of modern times. I will proceed to identify and provide examples of three sales promotion
Sales promotions offer customers an incentive to buy an item. Sale promotions are promotions such as coupons, percent off, rewards and rebates. Sales promotions can be an important part of building brand equity. Sales promotions can increase sales and attract new customers.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
Promotion is to raise awareness of the sport marketer’s product, and to increase revenues in sales. Promotions are vital to the sports industry because it is how sport marketers advertise their products, and to raise awareness of the product and brand. An example of promotion would be when a professional baseball team has a promotional event such as a bobblehead give-a-way and a post game concert to raise attendance. This event raises awareness of the product, which would be the game, and promotes the sponsor who paid for the give-a-way. Sponsors seek to promote their brand, to create awareness for their product, and most importantly increase sale (Hickman, 170). Naturally sport franchises and sponsors fit together in give-a-ways because it mutually raises awareness for both entities. It is important that sport marketers utilize promotions because while it generates awareness among fans that do not closely follow the organization, it increases sales by bringing more people to the stadium. Promotions help improve image of the product, and place, while directly affecting price by improving
Advertising lies in the Promotion part of Marketing Mix, but it applies to all the other P's as well. Promoting one’s business is the key ingredient to making one’s business successful. Promotion, along with a great product, key placement, and a reasonable price, will help a marketer work his way to the top. Promoting does not mean leaving his advertising up to the word of mouth of his current customer.
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.