Throughout the article, the authors’ focus has been on changes in automotive organizations in terms of their hierarchy, individual responsibilities, inter-organizational communication and product strategies. The details of project management aspects novel to each phase have been presented with an extensive research and illustrations. Examples of leading car manufacturers such as Chrysler, Renault and Toyota help relate the authors’ theories with real world situations. It is interesting to note how the vertical corporate structure from the first phase was gradually complemented by a horizontal line of authority as organizations embraced project functions to cope with the ever-increasing number of products and their decreasing life cycles. A clear trend of differentiation of projects...
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(4) Abel, Ivan, Maali Ashamalla, and Robert Camp. Competitiveness of the US Automotive Industry: Past, Present, and Future. Rep. 2nd ed. Vol. 10. Indiana: American Society for Competitiveness, 2010. Print.
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