Project Management Concept Worksheet

1039 Words3 Pages

Project Management Concepts Worksheet

Concept Application of Concept in the Scenario Reference to Concept in Reading

contingency reserve

The issue at Harrison-Keyes is the result of a lack of planning. While issues arose regarding vendors, the issues only pointed to Harrison-Keyes failure to truly grasp the necessity of building in contingency plans. The disaster of those around the company should never have an equally devastating impact on the company. While Harrison-Keyes has thought about contingency planning, their lack of solidifying plans is truly their biggest error.

It is imperative to note that some plans should have been more involved than others. A simple list and communication with alternative suppliers would have been a relatively easy and low cost method to prepare for the disaster that crippled Harrison-Keyes’ Asian supplier. While a much more involved and detailed contingency plan should have been in place for the risk of failure of the entire e-publishing project. The back-up plan for the e-publishing needed to be larger than simply replacing the CEO with someone who is less favorable to e-books than their predecessor. The plan needs to be broader in the sense that it could change an entire line of production, but it also needs to be specific enough, including great attention to detail, that it can lead the company to success.

As “the size of the contingency plan should be related to the uncertainty and risk involved,” (Gray & Larson, 2006)

Project control process

Project Controls would be essential in recognizing, and hopefully solving, a situation such as this. When sales were floundering in comparison to the projected goal, a proper measurement of such poor results would have identified this ear...

... middle of paper ...

...ant, they failed to realize that marketing in a place you want people to visit assumes they are already visiting. Since H-K has been a leader in publishing business, scientific, and technical information, it seems appropriate to put advertising in places we already know these people are in. It is the journals, the dailies and trade magazines that we can find the people that H-K needs to shift over. With efforts being made to address the right crowd in the right place, H-K can eventually look into other advertising methods. This will not take a lot of money; nor a lot of time. The company can look into the possibilities on its own, while working with a consultant, to see if they come up with similar ideas. Cross checking these ideas with readership statistics from the media themselves would aid in understanding who their efforts would be appearing directly in front of.

Open Document