Snowboarding started as one single brand, Burton. Jake Burton, literally the inventor of snowboarding, was the first to set the bar for what he thought the sport was. He was born in New York, NY on April 29, 1954. He began making boards with wood working machines he had’nt a clue how to use, selling the boards out of his car. Because of his entrepreneurship, Jake Burton sacrifices his career as a stockbroker to pursuit a dream, resulting in the worlds first major snowboarding brand now worth hundreds of millions of dollars. In Americas history, the sacrifices made by entrepreneurs has led to some of the largest businesses in the world.
Today Jake Burton is 59 years old, and a snowboard legend. He was present for the return of Kevin Pearce, one of the most inspiring sports comeback stories of all time, as well as every major snowboarding feat in history. Residing in Vermont, where Burton Snowboards is located, he still enjoys snowboarding more than ever and remains in the community actively. Throughout the years, Jake Burton managed to be inducted into the Vermont Sports Hall of Fame. The Vermont Sports Hall of Fame recognizes...
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Clarke, John. “GoPro Builds Shaun White His Own Private Training Facility for Sochi Olympics.” Forbes. Forbes Magazine, 29 Oct, 2013. Web. 21 Feb, 2014.
“Profile: Snowboarder Kevin Pearce’s Inspiring Comeback Story” NBC Nightly News, 5 Jan, 2012. Student Resources in Context. Web. 20 Feb, 2014
“Shaun White” Newsmakers. Vol 2. Detroit. Gale, 2010. Student Resources in Context. Database, 20 Feb, 2014.
“Shaun White.” Gale Biography in Context. Detroit: Gale, 2006. Student Resources in Context. Database. 11 Feb, 2014.
“Jake Burton.” Newsmakers. Detroit: Gale, 2007. Student Resources in Context. Database. 14 Feb, 2014.
Gigliotti, Jim & Walters, John. Sports in America, 2000-2009. New York: Chelsea House, 2010. Print. 14 Feb, 2014.
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