Because the profession world of Wrestling doesn’t have many characteristics that are hard to replicate the professional wrestling industry operates with medium to low barriers to entry ("(WWE) Economic Moat," 2014). However, while the barriers to entry may be low the cost of competing with the WWE. Besides costs a new professional wrestling company needs to be able to take on the WWE’s programming and beat their ratings. They need to be able to set themselves apart and not just be that other wrestling show. They need to be able to outdo the WWE’s programming to succeed. This is evident by the Monday Night Wars that took place in the 90’s between McMahon’s WWE Company and Ted Turner’s WCW Company. While the two companies battled it out for ratings the WWE was able to give entertainment so different from what WCW was doing that the WWE ended up buying WCW and merging the talent into the WWE (Callis, n.d.).
TNA a Substitute for WWE?
The closest substitute that WWE has for its televised shows, pay-per-views, live tours, and video games is TNA. TNA has built itself up to be much like the WWE, however, it hasn’t been around as long and doesn’t have the fan base that the WWE has. Television ratings for the week of September 21 through September 26, 2014 shows that TNA does not seem to be a substitute for the WWE. The WWE’s Monday night Raw episode from September 22, 2014 had a cable rating of 2.68 and had 3.89 million viewers. While this was the second lowest Monday Night raw of the year it was up a little from the previous week’s 3.83 million viewers. WWE’s Smackdown aired on September 26, 20114 and had a cable rating of 1.74 and 2.32 million viewers, this was a drop from the prior week’s 2.63 million viewers. ...
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...ey need to scrap the idea and come up with a new one otherwise people will not continue to watch. Listening to the fans and giving them the products and shows they want will help the company to stay on top.
The WWE is well on their way to continuing to be the number one professional wrestling sports entertainment company. By continuing to adapt to new technology, ideas, and products they will have little to worry about from TNA and other small independent companies. Now that the WWE Network is running the WWE needs to finish rolling it out to all of the planned foreign countries and hopefully by the third quarter they will reach their goal of people signed up and the Network will be profitable. The WWE will need to be careful when cutting budgets that they don’t cut too much and end up hurting themselves by not being able to give the fans quality products.
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