Professional Marketing Career Essay

Professional Marketing Career Essay

Length: 1021 words (2.9 double-spaced pages)

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Many diverse experiences have helped to shape my professional marketing career. These positions range from promoting Broadway shows, to marketing at the global children's entertainment brand Pokémon, and managing a girl’s brand called My Princess Academy. While my professional experiences have provided me with a strong real world foundation, I feel that in order to pursue my goal of managing a major entertainment brand, I require the knowledge and training afforded by an MBA program. I am confident that my professional experiences coupled with an MBA will help me achieve a vibrant career in marketing management.

After receiving my undergraduate degrees in theater and business, I began my career with a firm that promoted Broadway shows. I initially focused my efforts on helping theater producers build audiences, sell group tickets and develop theater membership programs. While working on audience development for the Broadway show Avenue Q, I discovered my passion for entertainment marketing, and decided that I wanted to focus on it full time.
With my new found passion, I accepted a marketing position at the flagship store Pokemon Center as the Events Promotions Manager marketing the store to tourists and residents of the tri-state area. My responsibilities included developing and executing marketing plans and working with store management to develop promotions. Additionally, I developed unique promotional events for several new products and video game launches.
Within nine months in my role, I was promoted to a work with the Vice President of Marketing as part of the national marketing team. In this role, I focused on developing national marketing plans to support the launch of the new Pokémon character series across our vid...


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...ving Day Parade.
These diverse experiences have helped me hone my passion for children’s marketing and shape my professional career. Each new accomplishment has built upon another and has led me to a position where I manage all the marketing and brand management components of building a new brand. While I continue to garner practical experience in my current role, I feel I have reached the point in my career where a formal education in marketing is essential to my continued success. By undertaking an MBA program, I hope to not only grow in my current role, but also to one day be head of a national children’s entertainment brand. I am confident that my experiences at both Pokémon and My Princess Academy will allow me to contribute a unique perspective to virtual classroom discussions and serve to make me an excellent candidate for the Florida online MBA program.

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