Produnt Placement and Marketing Essay

Produnt Placement and Marketing Essay

Length: 1015 words (2.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

Product placement
Product placement is one of the most important techniques in marketing especially in the past few years, where the media has played an essential role in forming people's opinion. As many people believe in all what they see because of the significant role of the media, product placement reaches its goals. However, the effectiveness of product placement varies according to numerous criteria, from how it is integrated to how it is used to show the product and whether it is intrusive or not. In the study article " The Effectiveness of Product Placement: The Influence of Product Placement towards Consumer Behavior of the Millennial Generation " by Liew Chee and Elizabeth Lim, the issue of product placement and its influence on a specific category of consumer is discussed. The study aims mainly to form a general idea about how effective the product placement could be to influence the millennial generation and sway their decisions. Liew and Lim made a valuable and professional study article that involves an interesting perspective regarding product placement through a good arrangement of ideas and a methodological study.
The study mainly elaborates on the idea of how people's demeanors are affected by their intentions, that affects in its term their perceptions through five main hypotheses with the theory of reasoned action expect people's behaviors. Liew and Lim have also
Azouz page 2
distinguished between the personal preferences and the social influences in the process of forming the intentions. The experiment is based on the SPSS technology and surveys to identify the different responses of this millennial age. To conclude the study attempts to give several pieces of advice to professionals in the product ...

... middle of paper ...

... I did not agree with, however the whole study gives a very precise idea about the criteria that evaluates the effectiveness of product placement.

Works Cited
Kit, Liew Chee. The Effectiveness of Product Placement: The Influence of Product Placement towards Consumer Behavior of the Millennial Generation. International Journal of Social Science and Humanity 4.2 2014: 138-142. 27 Mar 2014.
Alfano, Christine and Alyssa J.O'brien. Envision understanding strategies of persuasion 4the. chapter3. Published by Longman Copyright © 2014. 31october 2013
Prinet, Emmanuel. "Buyology: Truth And Lies About Why We Buy By Martin Lindstrom." Journal Of Industrial Ecology 14.1 (2010): 167-169. Academic Search Complete. Web. 27 Apr. 2014.
Mulvey, jeannette. "How to Make Your Product Famous (for Almost Nothing)".Business News Daily. 17 may 2011.web.27 april 2014

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Product Placement in Successful Films Essay

- INTRODUCTION “The Worth of Product Placement in Successful Films: An Event Study Analysis” is a July 2009 article in the Journal of Marketing written by Michael A. Wiles and Anna Danielova. The article discusses the findings of an event study constructed to show the relationship of high grossing films of 2002 with the participating firms’ stock prices. HYPOTHESES The researchers discuss results from past research from other scholars. From their study of previous findings, the researchers derive six hypotheses....   [tags: Marketing ]

Strong Essays
2028 words (5.8 pages)

What's Embeded Marketing or Product Placement? Essay

- An Argument Against Product Placement Embedded marketing, or product placement, is a form of advertising that integrates the product in a non-commercial environment such as movies and TV shows. Product placement is not a new trend; it has been in place since early years of the movie industry. However, it began to spread in the 1930s when the company of Owl Cigars invested in the movie “Scarface” an amount of $250,000 to place their product in the movie (Lindstorm, 2008). It has been argued that product placement can benefit the sales of both the movie and the product....   [tags: branded products, adverse effect]

Strong Essays
1111 words (3.2 pages)

Essay on Product Placement in Daily Life

- “We don't see things as they are, we see them as we are.” By Anais Nin. This quote represents how product placement plays a role in daily life of people. The quote describes how we see the world, as to what we see in others. People view life through their dreams, fears, and experience, “Product placement is when a company pays for its product to be featured on television or movie to increase or reinforce brand awareness.” Product placement in movies or TV shows have become common, many advertiser uses the appeal to celebrity to make the product look “high class, or “cool.” For example, in Indian TV shows, when a housewife uses her Samsung Galaxy s4 to download her recipes, and makes deliciou...   [tags: company, product, movies, television]

Strong Essays
1098 words (3.1 pages)

Essay on Product Placement in Film and Television Today

- Ford paid the producers of Casino Royale, another James Bond movie, $14 million dollars to have a three-minute spot featuring Ford’s new Mondeo. Companies, brands and conglomerates are starting to branch out in their marketing and advertising techniques. This is only one example out of millions. Product placement today, throughout the media and film industry, is a new advancement in the way a company can advertise and market. Product placement is a new tactic in advertising and marketing that allows companies to subtly integrate their products throughout new release movies and hit television shows....   [tags: Advertising, Marketing, Film Analysis]

Strong Essays
1303 words (3.7 pages)

The Influence of Movie Genre on Audience Reaction to Product Placement Essays

- The Influence of Movie Genre on Audience Reaction to Product Placement: The use of brand placements is quite evident in movies today. The success of some brands reporting a phenomenal sales increase may be partly dependent on the type of movie in which the brand is placed. Employing 200 university students, this paper examined the effects of movie genre on brand placement. Students completed a questionnaire after watching and evaluating one 30-minute movie clip categorized by genre—comedy, drama, and science fiction....   [tags: realism, marketing, consumers]

Strong Essays
1068 words (3.1 pages)

Essay on My Co Operative Education Placement

- The organisation that I worked for doing my co-operative education placement was that of Retailworld Resourcing. In my time at the company I worked in the marketing department, in particular the marketing assistant and manager. RWR Group is a global group of recruitment agencies, providing recruitment solutions across a range of industries through specialist brands. Each brand has a dedicated team with an extensive background in their chosen industry, enabling them to understand the intricacies of the sector....   [tags: Marketing, Business, Product, Retailing]

Strong Essays
877 words (2.5 pages)

Product Differentiation : Marketing And Marketing Essay

- 1. Explain and give an example of these terms in your own words. Product differentiation: Product differentiation is process commonly used by business. It is process of distinguish a product or services from similar offerings in the market. This involves differentiating it from market products as well as firm’s own products. Product Line: A product line is a segment of products that are closely related to each other....   [tags: Marketing, Brand management, Positioning]

Strong Essays
1021 words (2.9 pages)

Product Placement Essay

- Introduction Product placement can be considered a new marketing tool when associated within motion pictures and television. It can result in a more positive brand attitude when the product is associated with a character or group of characters that are preserved to be positive in the eyes of their audience. It is the intention of this study to look at the effects of product placement and it’s use in combination with advertising and their effects on the target audience. This literature review is an attempt to view both sides of the controversial issue....   [tags: essays research papers]

Strong Essays
1475 words (4.2 pages)

Marketig Mix Essay

- Marketing Mix The success of a company relies greatly upon proper marketing. A company must have a proper mix of all the elements and marketing efforts in order to produce desirable sales results. This mix will include the variables and tools a company will use to satisfy the business objective and the needs of their potential customers. This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This mix consists of four variables which the business world often refers to as the "Four P's"....   [tags: Business Marketing]

Free Essays
1557 words (4.4 pages)

Essay on Markering

- Markering Introduction Steve Case founded America Online (AOL) in pre-Internet days when the networking of various computer systems was rather informal and difficult for all but the highly computer-literate to accomplish. His goal was to make accessing these networks easy enough for anyone to manage. Though AOL has changed dramatically since those days, ease of use has remained a primary consideration in all changes visible to the user. Much maligned by the more "serious" services (and their subscribers) in the past, AOL has risen to be the industry leader despite challenges and the image of being the J.R....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
576 words (1.6 pages)