The Platinum pizza shop is a restaurant that is unique in terms of the services and products offered. The main aspect that makes the products offered by a Platinum pizza shop is the quality of raw material used in making different food items. The pizza shop uses food ingredients, including meat, vegetables and seafood, which meet the set standards. This ensures that the food items, which include appetizers, pies, crispy wings, sandwiches, salads, oven-baked rolls, pasta, gourmet topping and desserts, made by the pizza shop are of maximum quality.
The recipe used in preparing different food items makes the products offered unique to the customer. Combination of different ingredient helps in increasing the quality of good and services offered by the pizza shop. Use of natural food items in making different food items unique to the customers. Platinum pizza shop falls under lifecycle of the business expansion. This life cycle involves a new duration of growth into new markets and sharing channels. The type of R&D employed by pizza shop related to market research. This research will help in e ensuring that target market is fully understood the target market. The intellectual property of Platinum pizza shop will involve trade secrets where the shop will key the formula of combining various ingredient, a secret.
The Platinum pizza shop will offer high-quality services to the customer. Waiters will collect the order from every customer, process it fast and ensure that all customers get the maximum satisfaction. Pizza shop will continuously seek customer feedback to make improvements in their services.
In Platinum pizza shop, customers will be able to place their special order or buy already cooked food items. Cust...
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In the process of promoting and distributing products to the customers, labor and resources are always involved (Russell, 2010). It is estimated that the cost of product and service promotion will be about $2,000 per annum. Since people will be buying food directly from the shop, where only special orders will be delivered to the clients, the estimated cost of distribution will be about $500 per month.
The effectiveness of sales and marketing strategy that Platinum pizza shop plans to use will be measured by an increase in sales. Any increase in the level of sales will signify that the sales and marketing strategy used is effective. Additionally, customer feedbacks will be an effective measure of the effectiveness of sales and marketing strategy used by the pizza shop.
Russell, E. (2010). The fundamentals of marketing. Lausanne: AVA Academia.
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