The Product Of Wal Mart Essay example

The Product Of Wal Mart Essay example

Length: 732 words (2.1 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

In the early 1990s Wal-Mart decided to manufacture products at a value rate to the consumer. Their Great Value brand is generic to major leading brands. Over the course of this Session Long Project I will discuss the product design Wal-Mart incorporate, provide background foundation of Wal-Mart’s decision for its development, and the different issues for developing the product, I will also discuss the Great Value product life cycle as it pertains to a large selection of products.

As consumers demand for the Great Value brand increased Wal-Mart decided to rejuvenate the products. In “2009 at a time when families needed to make every penny count” (Wal-Mart Store, 2012). Wal-Mart announced the release of new approach to packaging and enhanced quality merchandise ideas for their Great Value brand products, along with the product appearance and quality piece. To better increase the product design Wal-Mart brought in experienced professionals; these professionals were previous top ranking place holders in many national name brand product and companies. Some of the company professionals began their roots with companies such as Hershey foods, Frito-Lay and Pizza Hut. (Neff, 2009) Wal-Mart’s decision to change the traditional black and white generic label to something larger was not intended to mimic or copy, it was to “set the brand apart with a distinct look and identity” (Neff, 2009).
Wal-Mart scouted through merely hundreds of suppliers and product testing facilities. In early 2009, Wal-Mart selected the Agentrics product lifecycle management (PLM) platform to assist with the development of the Great Value private brand products. (Agentrics, 2009) Steering their marketing towards changes in economy, Wal-Mart’s decided to ...


... middle of paper ...


...dollars from every household in the United States” (Neff, 2009).
Wal-Mart aims for social media involvement; encourages consumers to rate and review the Great Value products on their website. Additionally, Wal-Mart offers cash and shopping incentives for consumers to participate in product surveys. Wal-Mart transformed its original generic value brand with a larger product selection, consumer approach to packaging and enhanced quality.

Over the course of this Session Long Project I provided background of Wal-Mart’s decision for its recreation of the Great Value brand. I discussed Wal-Mart’s role and focus to the consumer for which represents the core of the Great Value private brand. I discussed the Great Value product life cycle and the partnership with Agentrics. Finally, I provided facts that identify the Great Value brands standing amongst its competitors.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Economic Impact of Wal-Mart on Americans Essay

- In 1962 a small business owner from Kansas named Sam Walton was about to revolutionize the way people shop. Walton’s dream was to make the shopping experience a pleasant and affordable one for all. The primary focus was on customer relations and a positive employee environment. In 1992 Sam Walton passed away and soon after so did his ideal superstore. When Wal-Mart enters a new location it relies on bully techniques to weed out its smaller competition leaving consumers little to no choice but to shop as well as be employed at Wal-Mart....   [tags: Small Business Owners, Sam Walton, Wal Mart]

Better Essays
1689 words (4.8 pages)

Wal Mart 's Public Affairs Strategy Essay

- Wal-Mart Stores Inc. is the largest retail company in the United States and has been ranked number one on the Fortune 500 Index by Fortune Magazine. Wal-Mart has four parts to their corporate strategy. 1. Dominance in the Retail Market 2. Expansion in the U.S. and International Markets 3. Creation of Positive Brand and Company Recognition 4. Branch Out into New Sectors of Retail Wal-Mart’s public affairs strategy must work to make implementation of these policy goals happen. Its public affairs strategy enables the company to move into other sectors of the marketplace and expand into foreign countries....   [tags: Wal-Mart, Department store, Supermarket]

Better Essays
1189 words (3.4 pages)

Essay on Wal-Mart Analysis

- About Wal-Mart Wal-Mart store opened in 1962 in Rogers, Arkansas, it has been focused on making a difference in the lives of each and every one of its customers. Sam Walton's exemplary leadership, along with countless of his employees focused on helping their customers along with its communities “save money and live better.” The multi-billion dollar American company was begun with the intent of providing a discount shopping store. After becoming anxious and afraid of surrounding competitive discount chains, Walton and his wife Helen began educating themselves with other forms of new product ideas....   [tags: Wal-Mart SWOT Analysis]

Better Essays
2806 words (8 pages)

Review Of Wal-Mart: Bully Of Bentonville Essays

- In Wal-Mart: The Bully of Bentonville author Anthony Bianco explains the love-hate relationship of consumers and the corporation. First, I must say that this was an enjoyable read. All of the elements and statistical data that a historian looks for are present B Bianco=s anti-Wal-Mart slant notwithstanding. Wal-Mart tells the story of master retailer Sam Walton B who himself may have been the bully of Bentonville B and the Wal-Mart corporation. Bianco recounts the elements which made Walton so loved and innovative (e.g., omni-directional integration, self-service checkout and automated performance monitoring) and his corporation so reviled....   [tags: Wal Mart Business]

Free Essays
1554 words (4.4 pages)

Wal-Mart Dominating Global Retail Essay

- Wal-Mart Dominating Global Retail Brief summary The Wal-mart is the largest retail chain in United States and in the world. The wal-mart was founded in the year 1962 by Mr Sam Walton. It was originally named as Wal-Mart discount city in Rogers, Arkansas. At the time when the Wal-Mart stores started in the year 1962 it was focused only in small rural cites and town which had a population of 5000 to 25000. It was soon increased to 18 stores in 1969. In the next 30 years it had more than 4750 stores across 50 states in USA and 9 countries with $245 billion sales....   [tags: Wal Mart Business Analysis]

Better Essays
1496 words (4.3 pages)

Wal-Mart Case Study Essays

- Wal-Mart Case Study Case Review and Recommendations As we have reviewed and studied the strategy, culture, finances and the challenges and successes at Wal-Mart, there are many strategies we see that the company must undertake to hold its dominate position and drive further growth. Herein, we define our top four. These core strategies include: rebuild and recreate its reputation in the face of recent challenges; continue to show price leadership; improve the customer experience; and drive international growth....   [tags: Business Analysis Wal Mart]

Better Essays
1115 words (3.2 pages)

Essay Wal Mart Is An American Company

- Wal-Mart Stores is an American company that has been on the market for quite some time now. The company was started 60 years ago and it offers a vast selection of products in its stores that include a garden center, super market, pharmacy, optical center, photo processing center, and tire and lube express as well as a pet shop. The store also has smaller shops inside that include fast food outlet, nail, Walmart Visitor Center and video shops. Wal-Mart owned 2,700 super stores in the US and by the year 2001, the organization had become the largest food store in the region....   [tags: Wal-Mart, Hypermarket, Supermarket]

Better Essays
812 words (2.3 pages)

Marketing Plan For Wal Mart Essay examples

- Target Corporation, the company like any other large retail company for example, Wal-mart offers an assortment of its general stock and sustenance through its store and advanced diverts in the United States to their clients at a rebate. It 's wide stock stores offers an assortment of food, including perishables, dairy, dry grocery and frozen items while its Super Target stores offer a line of sustenance items similar to customary grocery stores. Datamonitor, (2007). Target offers its services and products they offer into different ways hence there are those being sold at their stores and those that are sold online, for examples....   [tags: Wal-Mart, Target Corporation, Hypermarket]

Better Essays
758 words (2.2 pages)

Marketing Plan For Wal Mart Essay

- Wide variety: Target provides certain products to fit the need of their guests throughout all their retail locations. They look to appeal to young, active, and well educated families by setting standards for the products they carry and the layout of there stores. They carry selections of a wide variety of home goods and personal care products; they even carry pet supplies and fresh produce. This allows their consumers to purchase everything they need for their homes within one store; a huge advantage for families and young adults....   [tags: Wal-Mart, Target Corporation, Department store]

Better Essays
722 words (2.1 pages)

Wal-Mart Essay

- Wal-Mart Wal-Mart started out as a five and dime store by Sam Walton back in the 1950’s in Rogers, Arkansas. From those humble beginnings, Wal-Mart is now the world’s largest corporation passing the likes of U.S. Steel & GM with over $256 Billion in sales for one year announced at an annual stockholders meeting. What makes Wal-Mart so successful. The rise of technology and the explosion of the global economy, coupled with the effort of keeping prices as low as possible has propelled the conglomerate into becoming the world leader in logistics....   [tags: Chain Stores Wal-Mart Sam Walton Essays]

Better Essays
659 words (1.9 pages)