Colgate Marketing Strategy

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A product is anything that can be offered to the market in order to satisfy a want or need. Products include physical goods, services, experiences, events, persons, places, properties, organsiations, information and ideas. Therefore, it is a combination of products and service that are offered to consumers. For example, an individual might purchase a car and receive a significant amount of added after sale service. The two different aspects make up the product being offered to the consumer. A product can be described as tangible, physical entity that can be bought or sold. The target audience of the product is women of any age who would like to dress up well, wear beauty products such as fragrance items, skincare, etc. The USP is women of all …show more content…

Strengthening brand awareness is beneficial for a business. A strong brand allows a business to make more effective use of its marketing strategies by promoting more than one marketing strategies by promoting more than one product within the brand range, and raise the profile of new products in the brand. For example, Colgate is a brand owned by Colgate-Palmolive. The Colgate brand has a strong reputation for dental hygiene products such as toothpaste and toothbrushes. However, the strength of the brand means that the business can offer products to segments of the market- whitening, sensitive teeth, children’s toothpaste and so on, while limiting the investment it puts into raising the awareness of the brand in the market. It also reassures businesses stocking Colgate products, because they can see how much value customer’s place on the brand and effectively judge the level of risk associated with stocking the new …show more content…

The goal is to make decisions that centre the four P’s on the customers in the target market, in order to create perceived value and generate a positive response. If a product satisfies the needs and aspirations of the target market, then it has more chances of long term success than a product that does not. A marketing mix should convince customers that they need the product, nut the product itself needs to reinforce the

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