Promotion- Promotion describes the activities undertaken in order to ensure the consumer knows the product and its capabilities. This usually combines advertising, sales, promotion, public relations and personal selling. Marks and Spencer currently have advertised, promoted the Per Una Birds of Paradise perfume on their website which is very successful because since the website has been launched, more customers have associated with the website and have been using the website. The proof for this is that more customers have been shopping online through the website. This method of promotion will make it easier for the customers to get to know about the latest product. Also, because Per Una is a very successful and old, brand it is more likely that the customers will trust the brand and consider looking at this product to purchase. The other...
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...positive response. If a product satisfies the needs and aspirations of the target market, then it has more chances of long term success than a product that does not. A marketing mix should convince customers that they need the product, nut the product itself needs to reinforce the message.
Importance of the different elements of marketing mix
Consumers who are looking for a particular product or service need to find them in a variety of locations, such as wholesalers, local shops and retail stores. They are unlikely to search extensively to find a specific product if it is not there, therefore may choose an alternative. Promotions are used to make a particular product stand out in the crowd. A business will need to mix the different marketing mix in order to make sure they target the correct target market and gain sales.
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