Essay on Product Description And Classification Of Company

Essay on Product Description And Classification Of Company

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Company G, the industry’s highest regarded electronics and appliance company is happy to announce a product in our new high end line. Our new line is of the highest quality Company G has ever designed and has proven to be the most dependable keeping in line with our standards. Our new product, the Nuke Elite Microwave, will allow the target market we are looking at to have a beautiful microwave with the dependability from Company G while having high quality connectivity to digital devices. With built in Bluetooth technology, you can cook in style and have a more enjoyable experience doing it. The succeeding marking plan will outline how Company G will be successful with the launch of this new product line and reach full profit potential.
Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”
The Nuke Elite Microwave is bigger and better than your ordinary microwave. It rivals the competition for the most efficient microwave while also being the first in the industry to have a technologically advanced interface between it and your other electronic devices. The Nuke Elite will add a touch elegance and convenience to your kitchen. With the most even cooking microwave on the market, you will not be sold short on any aspect of utility. The Nuke Elite features two surround sound speakers on the bottom of the appliance that provide a great sound and double as a noise suppressor for the vent when hung above a stove. We have integrated an added benefit of also allowing the docking of your personal devices directly into the microwave. Wi...


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...e only work with a couple large distributors and this will help us keep the image of our Elite line being exclusive. With Company G producing at the lowest cost we can, we can pass those savings on to our distributors.
Bargaining Power of Suppliers: The suppliers for Company G poses our biggest threat. Currently, we are in good standing with all of them, but with our Elite line, we were forced to start getting raw materials from a new supplier as well as two other components from 2 new suppliers. As a company, we need to look for other suppliers for these items as a safety net.
Substitutes: With the research we conducted and the amount of product testing, the market should not have to worry about substitutes. That goes without saying that Company G’s reputation in the market is incomparable and customers know that they get the best when they purchase our products

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