Procter & Gamble Vs. Gillette Essay

Procter & Gamble Vs. Gillette Essay

Length: 1679 words (4.8 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Proctor & Gamble

1. What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G?
Proctor and Gamble recently completed large restructuring, put new management in place, and cut capital spending needs. Since then they are now focused on increasing top and bottom line results after shifting business mix toward higher margin, less capital-intensive health and beauty care sectors and also gearing towards developing markets and lower-income consumers.
Most of the company’s products are closely related in the sense that they are household products such as Always, Bounty, Braun, Charmin, Gain and Tide. However, there are a few product lines that are completely unrelated like Actonel prescription medication, and newly acquired Duracell batteries and Iams Cat and dog food. They are all related by the fact that 23 brands of P&G and Gillette together make up more than a billion dollars in net annual sales and another 18 have sales between $500 million and $1 billion. Some of their top selling products include:

• Always is a brand of feminine hygiene products, including maxi pads, pantiliners (sometimes called Alldays), and feminine wipes, produced by Procter & Gamble.--See also Brand homepage; related trademarks: Ultra Thins; Flexi-Wing; Maxis; Alldays; CleanWeave.
• Ariel is a brand of washing powder/liquid, available in numerous forms and scents.
• Actonel A brand of Osteoporosis drug Risedronate.
• Bounty is a brand of paper towel sold in the United States, Canada. P&G sold the brand in the British Isles.
• Braun is a small-appliances manufacturer...

... middle of paper ...


"Gillette Co. SEC filings." EDGAR Online. 06 Nov 20002. 24 Mar 2008 .

Hannon, David. "P&G-Gillette: Blueprint for a merger." 17 Jan 2008. 24 Mar 2008 .

Herron, Romi. "News & Information." Kellogg School of Management. 21 Sep 2006. 24 Mar 2008 .

"Procter & Gamble Co. (PG)." Yahoo Finance. 24 Mar 2008. 24 Mar 2008 .

"Proctor & Gamble." Wikipedia. 24 Mar 2008. 24 Mar 2008 .

Wines, Leslie. "Colgate-Palmolive Vs. Procter & Gamble ." Monday Match-up. 13 Oct 2003. Forbes. 24 Mar 2008 .

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Merger Between Gillette and Procter and Gamble Essay

- "This merger is going to create the greatest consumer-products company in the world … It's a dream deal." Warren Buffett "This was two companies with great products, strong management and terrific business models coming together to create arguably the best consumer product company in the world" Michael Barbaro, Washington Post[1] Introduction: The merger between Gillette and Procter and Gamble is indeed a strategic move on the part of both parties. It is a corporate marriage creating a union between male and female product lines; a contract valued at more than $55 billion dollars....   [tags: GCSE Business Management Studies Essays]

Powerful Essays
2264 words (6.5 pages)

Essay on Analysis Of John Gamble And William Procter

- COMPANY DESCRIPTION In 1837, James Gamble and William Procter, formerly of the UK, started a family-run soap and candle company after they married sisters. The company they formed so long ago grew to be an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G.Its headquarters is located in Downtown Cincinnati, Ohio. Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care....   [tags: Toothpaste, Procter & Gamble, Marketing]

Powerful Essays
1531 words (4.4 pages)

Procter & Gamble : Case Study Essay

- Procter & Gamble has many household brands that range from detergent to cologne, with one goal in mind – improving the lives of the world’s customers. The company is in business to provide branded products of superior, consistent quality for many parts of your life where consistency and value are important – from razors to tampons –creating a relationship with their customers in the process. With a market capitalization of over $190 billion, Procter & Gamble operates in countries around the world and owns a range of strong brands such as Head & Shoulders, Olay, Pantene, Gillette, Crest, Dawn, Tide and Febreze....   [tags: Procter & Gamble, Brand, Brand management, Better]

Powerful Essays
929 words (2.7 pages)

Business Analysis : Procter & Gamble Essay

- I have chosen my website based on my future profession which deals with wholesale, imports, and exports on a national and international level. The website I have chosen is, or Procter & Gamble’s United States website. People are very familiar with Procter & Gamble’s brands, just not with the company itself. P&G’s more well known brands, to name a few, include Swiffer, Bounty, Charmin, Dawn, Febreeze, Gillette, Head & Shoulders, Old Spice, and Tide. P&G’s website contains many useful sections that a customer will find useful when looking more into the company that makes his or her products of choice....   [tags: Color, Green, Procter & Gamble, Color wheel]

Powerful Essays
1179 words (3.4 pages)

Essay on The Effective Video Marketing Of Procter And Gamble

- Procter and Gamble has produced one of the most successful and award winning advertising campaigns in history. The effective video marketing of “Thank You Mom” created powerful emotions in viewers, which resulted in increased market share for the organization. Procter and Gamble research revealed that women, once become mothers, had increased appreciation for their own mothers, specifically 48% with appreciation for empathy and 52% with appreciation for her emotional strength (Procter and Gamble 2016 Fiscal Highlights)....   [tags: Olympic Games, Summer Olympic Games, Marketing]

Powerful Essays
1099 words (3.1 pages)

Procter & Gamble : Responsible For Producing A Good Percentage Essay

- Procter & Gamble are responsible for producing a good percentage of the world’s best-known brands of household needs, health care, personal care, and baby care. Consisting of 25 brands, each an annual revenue of $1 billion, and an additional 15 brands that pull in $500 million annually, Procter & Gamble overall makes $84 billion each year through both brick-and-mortar stores and online stores in 180 nations. As Procter & Gamble’s products are virtually all convenience-related, distribution market coverage is widely used by the firm....   [tags: Retailing, Online shopping, Shopping]

Powerful Essays
1134 words (3.2 pages)

Gillette Marketing Plan Essay

- Gillette Marketing Plan Gillette's $9.2 billion global business began on September, 1901 by the name of "American Safety Razor Company. In 1902 it was names Gillette Safety Razor Company. The Gillette Company today is the global market leader in nearly a dozen major consumer products categories, principally in the grooming, alkaline battery and oral care businesses. It is the largest known company for producing razors and other shaving products. The five different business units Gillette focuses on are Blades & Razors, Duracell, Oral Care, Braun and Personal care....   [tags: Business Marketing Analysis Management]

Powerful Essays
984 words (2.8 pages)

Strategic Marketing Trough Differentiation and Positioning Essay

- Strategic Marketing Trough Differentiation and Positioning Strategic marketing has been defined by Ansoff and McDonell (1990) as the process of positioning the organization to its environment in a way that helps it obtain success and insures it against future obstacles (Ansoff & McDonell, 1990). This is an important element in achieving successful organizations despite the constantly changing environment and customers’ needs. As stated by Tomb & Seamons (2013), a company needs 4 steps of processes in order to create high customer value and achieve profitable customer relationships, segmentation, targeting, differentiation, and positioning....   [tags: gillette's vision, touchscreen technology]

Powerful Essays
906 words (2.6 pages)

History and Overview of Proctor and Gamble Essay examples

- Proctor and Gamble has become a household name due to their business strategy and commitment to their mission statement Proctor & Gamble Company was started by William Proctor and James Gamble in Cincinnati, Ohio. William Proctor made candles and James Gamble made soap. Proctor and Gamble started making and selling their soap and candles on April 12, 1837. William Proctor and James Gamble signed a formal partnership agreement on October 31, 1837 officially starting P&G. Despite the difficult times in 1837 for stating a new business William Proctor and James Gamble launched their new enterprise....   [tags: Bookkeeping Practices, Mission Statement]

Powerful Essays
2959 words (8.5 pages)

Essay on Operational Management

- Introduction Operational management is an activity on the development, use and improvement of business processes to the production of major products and services. Operating activities specifies the implementation of any functions of the organization, focusing on content and targeted action sequences associated with the production of a particular product or services. Operating strategy can be considered as part of the overall planning process, ensuring compliance of operational tasks with tasks of broader organizational structure....   [tags: business, Procter & Gamble, production]

Powerful Essays
2269 words (6.5 pages)