Procter & Gamble : Case Study Essay

Procter & Gamble : Case Study Essay

Length: 929 words (2.7 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Procter & Gamble has many household brands that range from detergent to cologne, with one goal in mind – improving the lives of the world’s customers. The company is in business to provide branded products of superior, consistent quality for many parts of your life where consistency and value are important – from razors to tampons –creating a relationship with their customers in the process. With a market capitalization of over $190 billion, Procter & Gamble operates in countries around the world and owns a range of strong brands such as Head & Shoulders, Olay, Pantene, Gillette, Crest, Dawn, Tide and Febreze. Of the roughly 70 brands owned by Procter & Gamble today, 25 of them each generate more than $1 billion in sales per year. Since there are many billion-dollar and half-billion dollar brands within Procter & Gamble, I will sometimes use one brand as an example, and use the insight from the example to come back and address the company as a whole.
When Procter & Gamble announced the restructuring of their company in 2014, the stock dropped by about to 30 percent over the next year, but now has climbed back to the stock price it was at right before the drastic shift in Procter & Gamble’s focus. For each product in Procter & Gamble’s repertoire, there are different players and elements that affect how the company markets, operates, and strategizes to maximize its profits. Overall, the company’s goal is uniform – present quality products and earn the loyalty of their customers.
Macro-Level External Environment
Political and Legal
Procter & Gamble operates in sales of goods you’d usually see at a pharmacy or general store. Most of its products don’t have to jump through the same hoops as more medically-intense products like medici...

... middle of paper ... to deliver products with just one day of transit to 80% of retailers.
Procter & Gamble largely operates in goods that are practically necessities in daily life. They sell basic grooming items at a relatively inexpensive price. All this equates to Procter & Gamble largely being unaffected by what goes on in the economy overall. Its beta factor – the factor by which a company moves with the overall market – is 0.65, which means that it has a positive correlation with the market, but not all that strong. This seems intuitive for Head & Shoulders, Gillette and Old Spice; these products are valued higher than most other goods in that market, slight changes in purchasing behavior that come with a changing economy is not enough to result in dramatic changes in sales. However, people will change their purchasing behaviors slightly in the face of economic change.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Procter & Gamble Rely Tampons Case Study Essay

- Abstract The purpose of this research paper is that to present the difficulties Procter & Gamble faced in the early 1980¡¦s due to a correlation between the company¡¦s Rely tampon and the disease Toxic Shock Syndrome (TSS). Also, how the company handled the findings before and after new laws were passed by Congress giving the Food and Drug Administration (FDA) the authority to regulate medical devices, which included tampons. Thereafter, I will analyze the ethical issues relevant to this case within a SWOT analysis....   [tags: essays research papers]

Better Essays
2253 words (6.4 pages)

Case Study : Teaching An Old Dog New Tricks Essay

- PG: Teaching an Old Dog New Tricks A summary of a special report on innovation Background When Procter & Gamble (P&G) acquired Iams, an exclusive and high-priced pet brand, there was some angst that the acquisition would stem the brand growth and adversely affect the brand loyalty of consumers. Initially only available for purchase at pet stores and veterinarians, P&G immediately increased product availability through retail outlets and thus, increased the distribution by 50% overnight. In addition, P&G conducted research focused on the fears of consumers and subsequently, launched products concentrating on pet health and longevity, such as weight-control pet-food formulas and pet medic...   [tags: Procter & Gamble, Marketing, Brand management]

Better Essays
976 words (2.8 pages)

Essay on Study of Procter and Gamble

- Study of Procter and Gamble A Company like Procter and Gamble can attract the attention of any one in the whole world. It made and still makes the life of any individual much easier by providing him with reliable products that he appreciates for their superiority and their safety. Today, in Egypt, the products of Procter and Gamble have conquered the Egyptian market. In every house, one or more products are found. As a result, the Egyptian local products could not compete with this outstanding quality that P & G offers....   [tags: GCSE Business Marketing Coursework]

Better Essays
2277 words (6.5 pages)

Proctor And Gamble Scope Case Analysis Essay

- Procter & Gamble Scope Case Analysis: Scope, a green mint tasting mouthwash, was positions as a great tasting mouth refreshing brand that provided bad breath protection. It is the first brand that offers both effective protection against bad breath and a better taste than other mouthwashes. Scope was introduced in 1967 by Procter & gamble, which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers; it was recognized as a leader in the Canadian packaged good industry....   [tags: Business Case Study]

Better Essays
1672 words (4.8 pages)

Swot Analysis Of Procter And Gamble Essay

- Introduction Through innovation and consistency, Procter and Gamble (P&G) has created some of the most dominant brands across several markets. They have been fully committed to their mission of improving lives in small, but meaningful ways for several years, and have been rewarded for their excellence with loyal customers and high brand recognition. No other company has been able to produce as many top quality products as P&G with as high a success rate. Therefore, investing in Procter and Gamble is a sound decision with potential for great return....   [tags: Procter & Gamble, Diaper, Brand, Pampers]

Better Essays
1198 words (3.4 pages)

Unilever Case Analysis Essay

- This analysis consists of three parts: External Assessment, Internal Assessment, and Aalysis & Recommendations External Assessment      Although Unilever’s Path to Growth strategy involves all components of the general environment, two segments that are especially relevant are the global and sociocultural segments. A major strength of the company’s global environment is its geographic diversification of its major product markets. In 2003, Unilever had sales and marketing efforts in 88 different countries....   [tags: Business Marketing Case Study, solution]

Better Essays
2131 words (6.1 pages)

Essay on Analysis Of John Gamble And William Procter

- COMPANY DESCRIPTION In 1837, James Gamble and William Procter, formerly of the UK, started a family-run soap and candle company after they married sisters. The company they formed so long ago grew to be an American multinational consumer goods company. This company is Procter & Gamble Co, better known as P&G.Its headquarters is located in Downtown Cincinnati, Ohio. Although it started out as a candle and soap manufacturer, today it offers a wide range of products in fabric and home care, health and grooming, beauty and baby, feminine and family care....   [tags: Toothpaste, Procter & Gamble, Marketing]

Better Essays
1531 words (4.4 pages)

Business Analysis : Procter & Gamble Essay

- I have chosen my website based on my future profession which deals with wholesale, imports, and exports on a national and international level. The website I have chosen is, or Procter & Gamble’s United States website. People are very familiar with Procter & Gamble’s brands, just not with the company itself. P&G’s more well known brands, to name a few, include Swiffer, Bounty, Charmin, Dawn, Febreeze, Gillette, Head & Shoulders, Old Spice, and Tide. P&G’s website contains many useful sections that a customer will find useful when looking more into the company that makes his or her products of choice....   [tags: Color, Green, Procter & Gamble, Color wheel]

Better Essays
1179 words (3.4 pages)

How Social Media Can Be Unsuccessful Essay

- In my previous chapter, Instagram was discussed as a success because of how it works well effectively in communicating a brand to a consumer. In this chapter I will look at a contrasting social media example and I will discuss how social media can be unsuccessful to brands. Twitter is a social media platform, where users can write a tweet in 140 characters or less, which is essentially an update or status. Consumers can hash tag any word or phrase and if many people are hash tagging the same word or phrase, it becomes a trend....   [tags: Twitter, Social media, Procter & Gamble, Brand]

Better Essays
1228 words (3.5 pages)

Essay on Proctor & Gamble

- Proctor & Gamble The alarm sounds bright and early at 7:30 am, you fall out of bed, stumble down the hall Crest toothpaste in hand, brush your teeth, grab your school bag and your off to class. Fast forward to 12:00 pm—lunch. You get a scrumptious Italian hoagie—hold the mayo, extra oil—from Joegies and a can of Sour Cream and Onion Pringles. Later that night you notice a nice big oil stain on your Abercrombie & Fitch shirt from your delicious hoagie you had for lunch—time to do the laundry....   [tags: Proctor Gamble Business Papers]

Better Essays
2002 words (5.7 pages)