The Printing Press by Johannes Gutenberg

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In the 1450s, a German goldsmith named Johannes Gutenberg invented the printing press, which revolutionized the world of publishing (The Printing Press, 2005). Since then, hundreds of word processing programs have been developed, along with thousands of new fonts, from Times New Roman to Comic Sans. Marketing professionals and scientists around the world have wondered what kinds of fonts stick in a person’s memory over others (Dizikes, 2013). The concepts of how memory functions, how the brain processes information and how font and memory are connected in psychology are essential to better understand this idea. The nervous system consists of three main sections, the central nervous system (CNS), the peripheral nervous system (PNS), and the autonomic nervous system (ANS). The central nervous system includes the brain and spinal cord, the peripheral nervous system includes the nerves leading out from the CNS, and the autonomic nervous system is the part of the PNS that controls involuntary nerve actions (Parker, 2003, p.5). The brain itself is separated into about five areas: the cerebrum, cerebral cortex, cerebellum, medulla, and areas that control motor skills. The area that controls memory is the cerebral cortex (Function of the brain and its regions, 2006). It is separated into four lobes: the frontal lobe, parietal lobe, temporal lobe, and occipital lobe (Parker, 2003, pp. 30-31). The temporal lobe handles the perception of sound and smell, as well as memory, emotion and language. In the inner part of the temporal lobe, a curved structure called the hippocampus is essential to memory formation (The Human Brain, 2006). Committing information to memory requires a coordinated neural effort of the neurons in the hippocampus and... ... middle of paper ... ... Greenberg, J.J. (1987). Uncovering amnesiacs’ hidden memories. Science News, 131(8), 118. Hamzelou, J. (2011). THE MANHATTAN MEMORY PROJECT. New Scientist, 211(229), 6. The Human Brain (2006). Human Brain, 1. Lynch, D.K. (2007). Good science, bad font: Solving the problems of getting published. Physics Today, 60(1), 12. Pappas, S. (2011, January). Funky fonts may help students learn. Retrieved from Parker, S. (2003). Brain: Injury, Illness, and Health. Chicago, Illinois: Heinemann Library. The Printing Press (2005). Science… Non-Fiction, 121. Simon, S. (1997). The Brain: Our Nervous System. New York: Morrow Junior Books. Sorting the true memories from the false ones. (2007) New Scientist, 196(2629), 22. Young, E.E. (2010). 1. What are memories made of? (cover story). New Scientist, 206(2754), 28.
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