Six Principles Of Persuasive Marketing

Marketing Persuasion There are many things that go into the processes of running or even simply knowing about a business that you will invest your hard earned money into. All businesses have a goal to sell an idea, product, or service, to their targeted customers, but it is more complex than just mercilessly throwing your goods it at someone and taking their money. One of these complex yet simple concepts is marketing and how it works in the art of persuading people. This may seem simple, and many can argue that if you just “make your stuff sound good” that is all there is to it. Looking at all of the top companies or corporations around the world, you can see that they would disagree and elaborate on the subject more. There are six principles of persuasive marketing, in other words, how to influence people. Listed, these six principles are Reciprocity, Authority, Social Proof, Commitment, Liking, & lastly, Scarcity. With these tools used correctly, it will be much more structured to sell your idea, product, or service with ease. In order to explain these principles briefly I will start with Reciprocity. First off, Reciprocity is the idea of giving something in

Really listen to their concerns and take in their suggestions for fixing them. If they feel as if they have a say in the brand or company, or that their input matters, they will keep buying. This is the start of a loyal customer relationship. Liking, while being an obvious factor, we tend to follow or buy from people who we feel like us. As human beings, and social creatures, we just like to be liked. These days it is a bit difficult to decipher who really likes us or who wants to make a quick dollar, but there are ways to make sure your target knows for sure. As I mentioned before, personally get involved with the customer, set up a system where you are able to hear out their opinions and thoughts on how the business is