Essay about Principles of Marketing

Essay about Principles of Marketing

Length: 1420 words (4.1 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Principles of Marketing
The Marketing Mix 1: Products, Brands & Their Distribution
Question 1: Explain what Fournier means by “having a relationship” with a brand.
Establishing a relationship with a product brand sounds like a strange thing, we often have numerous relationships with the brands of products we purchase without even knowing why we do. The article by Fournier plainly defines that for a relationship with a brand to exist there must be some kind of interdependence between the product and the partner. The interdependence with the brand may be emotionally, economically, Robert B. Hinde (1979) best defines this interdependence relationship;
For a relationship to truly exist, interdependence between partners must be evident: that is, the partners must collectively affect, define, and redefine the relationship.

Some of the theories of animism highlight that products may some kind of life-principle in the material world. Marketing plays a very important part in animism, how the product is perceived, thought of, or behaves can make or break a relationship with a brand. Tony the Tiger who advertises for Kellogg’s Frosted Flakes is a good example of this theory, Tony has the characteristics of perform and relate. He is often seen in his commercials playing or performing in sports, therefore relating to kids and adults who have that same interest. Other examples of having a relationship with a brand could include products that remind you of the past. My grandmother would always have Zero candy bars at her house when I would visit as a kid. When I see a Zero candy bar in the store I will often purchase it, why, because it reminds me of her. The examples I have provided clearly defines Fournier’s meaning of how co...

... middle of paper ...

...four approaches of price, customer service, advertising, distribution.

Works Cited

Ellen Berscheid, (1983) “Emotion,” in Close Relationships. Pg 110-168. Retrieved 21 March, 2012. from.

Letitia A. Peplau (1983). “The Emerging Science of Relationships,” Pg 1-19. Retrieved 21 March, 2012. from.

Robert B. Hinde. (1979) Towards Understanding Relationships, London: Academic Press. Retrieved 19 March 2012. from. (2012). Marketing Strategy, Marketing Mix. Retrieved 22 March, 2012. from.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Bus 2201 : Principles Of Marketing Essay

- One-to-one marketing BUS 2201: Principles of Marketing University of the People 14/12/2016 (Word count: 803) Introduction One-to-one marketing, also known as individual marketing or markets-of-one marketing, is a new method of targeting customer at the time it was first introduced. The purpose of this approach is to make “tailoring products and marketing programs to the need and preferences of individual customers” (Kotler, P., 2014, p.230). Starting from the idea that every product was made to fit every individual’s interest, such as a suit, shoes or furniture, the approach was brought into the modern market with billions of customers who have different preferences....   [tags: Marketing, Sales, Customer service, Good]

Powerful Essays
803 words (2.3 pages)

Explain The Principles Of Marketing Essay

- 5.1: Explain the principles of marketing The principles of marketing are usually described using a tool called the marketing mix. This tool contains what is known as “the 7ps”. They are as follows. The first principle in the 7ps is product. The product should always be able to function at a level that meets or exceeds the customer expectations. The next principle is place. Place is about the location that is most suitable for your product to be sold. For example, the product could be sold in shops on the high streets, online retailers, or via mail order....   [tags: Marketing, Sales, Qualitative research]

Powerful Essays
1178 words (3.4 pages)

Essay on Marketing Principles and Business Practice: IKEA

- Marketing Principles and Business Practice   Table of Contents 1 Introduction: 1 2 Definition of different terms and their relation to customers’ need and customer focus: 1 2.1 Brand: 1 2.2 Business Strategy: 1 2.3 Price Sensitivity: 1 2.4 Franchises: 2 2.5 Retail sector: 2 3 Average customer per store and cost per customer and their use in business planning: 2 3.1 Average customer per store and cost per customer: 2 3.2 Mission Statement: 3 3.3 New Mission statement: 3 4 SWOT Analysis: 4 4.1 SWOT analysis and contribution to IKEA’s business growth: 4 4.2 SWOT analysis for “IKEA”: 6 5 Marketing Objectives: 7 5.1 SMART Approach 7 5.2 Two Marketing objectives of IKEA: 8 5.3 Marketing Mix: 9...   [tags: assemble it yourself furniture]

Powerful Essays
2239 words (6.4 pages)

Brand X’s marketing principles” Essay

- In managing activities of an organization, marketing is an important area that generates trades therefore involves planning, controlling, managing, and analyzing activities. The activities are concerned with creating and maintaining high customer levels in terms of satisfaction and delivery of services. Business functions of an organization relates to marketing and innovation. Wilkie and Moore dividing marketing development into four eras: First era: The fields’ foundation between 1900 and 1920....   [tags: Product, Price, Promotion, Place]

Powerful Essays
906 words (2.6 pages)

Essay on Marketing Principles

- Marketing Principles Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges that satisfy individual and organisation objectives. Marketing has many ways that products are sold. It includes advertising, selling and delivering products to people. Marketers try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general exposure in the media world....   [tags: Business Marketing Market Essays]

Powerful Essays
1972 words (5.6 pages)

Essay on Principles Of Social Marketing Theory

- There are four main principles of social marketing theory that can be applied to influence both the healthy and the unhealthy behavior. The first principle is the product. This is the particular change in behavior in the society that you are advocating for. It could be encouraging people to avoid littering all over, reducing teenage pregnancy, discouraging drug and substance abuse, preventing domestic violence among others. If changed or adopted the behavior will lead to a healthier lifestyle for the society....   [tags: Health, Public health, Marketing, Drug addiction]

Powerful Essays
841 words (2.4 pages)

Marketing Principles Essay

- Marketing Principles A. Definitions 1. ABC ABC stands for activity based costing. This is defined as a method which identifies various activities needed to provide a product and determines the cost of these activities. I would say it is a method of breaking down the process of the business’ activity down to its root components. Then the causes of profit losses can be weeded out. For example, in a warehouse setting in which I worked, there were a few major departments which included receiving, stock dept., pick/pack, and shipping department....   [tags: GCSE Business Marketing BTEC Coursework]

Free Essays
3326 words (9.5 pages)

Essay on The Marketing Principles of Fruit Winder

- The Marketing Principles of Fruit Winder There are 5 main principles of marketing. They are * Understanding customer needs. * Co-ordinating functions to achieve marketing aims. * Adopting a marketing approach. * Effective customer communications. * Constraints. UNDERSTANDING CUSTOMER NEEDS – Kellogg’s need to identify and understand the needs of both their existing customers, as well as any new potential customers. They will need to adapt their marketing approach to meet the need of these customers....   [tags: Papers]

Powerful Essays
860 words (2.5 pages)

Marketing Principles Essay

- Marketing Principles Marketing is all about understanding the customer and ensuring that products and services match existing and potential customer needs. Marketing is essential to a business and without it a business cannot give its customers what they want. There are five main points to marketing and they are, · Understanding customer needs · Understanding and staying ahead of competition · Communicate with customers to satisfy expectations · Co-ordinate its market functions to achieve its' marketing aims · Be aware of marketing constraints....   [tags: Papers]

Powerful Essays
932 words (2.7 pages)

Essay on Principles Of Marketing

- To begin with that I’m from country where hinting a gifts for better own life, for good education, great job, nice house, expensive car is absolutely normal in our society. But I would say that hinting gifts is corruption and nothing other. That’s why I would agree with my sales person recommendation – will offer a new LCD TV as a gift to the sales agent. Therefore it doesn’t mean that I support corruption or will be use it in my future career. I only have an experience and would like to use it in my essay....   [tags: Marketing Business ]

Free Essays
1486 words (4.2 pages)