Primus Web Site Design

Primus Web Site Design

Length: 1338 words (3.8 double-spaced pages)

Rating: Excellent

Open Document

Essay Preview

More ↓
Primus Web Site Design
The goals of the Primus Web site are to retain existing customers, draw new ones and lower Primus' customer support costs. To meet these goals the Web site is being designed around a multi-point value package, described below.
Value Package
The components of the value offering are:
1) Stress-free experience for site visitors and customers
2) Professional quality research
3) Readily available quotes, available via a variety of media
4) Tools to allow customers to manage their portfolios
5) Customized advisory services
6) Online investment "workshop" experiences
Service Selection Process
During the previous three quarters Primus selected service offerings based on available budget, one-time and recurring costs, and labor costs. Most importantly, we tried to select services that we thought would offer the best value to existing and prospective clients, bringing them to the site to transact business. The following table shows the services we chose and some of the reasons behind our selections.

Q1
Ticker
(NYSE 1-minute delay) Helps customers keep up with the current state of the market. May update to Quote.com at a later date, but Q1 budget would not support the move at this time.
News/Views
(Outsourced) Financial research resource for customers. Outsourcing chosen because recurring costs were lower, and providing this service with in-house resources would not significantly improve the quality of the service.
Portfolio Tracker Serious investors need tools to help manage their portfolios. This feature was required to make the Primus site competitive.
Co-Hosting This was more expensive than shared hosting. It was chosen anyway because security and availability are critical for a financial-services site.
Q2
Stock Alerts These were added based on extensive customer demand. Customers want these services and tend to trade first with the service provider.
Price Incentives
(Volume Discounts) Volume discounts encourage more trading and trading in larger blocks. They also bring in new customers.
Discussion Board
(Moderated) The discussion board gives users a sense of community. By moderating the discussions, Primus maintains visibility, is able gather marketing data, and is able to influence the quality of discussions.
Q3
Email Advice
(Paid) This is another customer research service. Making this a paid service helps cover the costs of providing it. It improves the quality of the dialog between the advisor and the customer, and more often leads to transactions than free advice.
Live Chat
(Weekly) This is another way to provide access to expert services. Weekly chat was chosen over daily chat because of budget constraints.
Webcasts This is relatively new. Not many Web sites offer it yet because of bandwidth constraints. It was chosen to draw more customers to the Web site and to help differentiate the Primus service package.

How to Cite this Page

MLA Citation:
"Primus Web Site Design." 123HelpMe.com. 16 Jun 2019
    <https://www.123helpme.com/view.asp?id=166933>.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Technology for Primus Securities Essay

- Technology for Primus Securities Summary The use of technology will be very important in the projected growth of Primus Securities. With a multitude of technologies available, choosing the correct ones that maximize capability with future expansion will be a priority. Primus Securities, much like its industry brethren, E-trade Securities and Charles Schwab, is attempting to provide successful online investing via their website. Using technology, Primus has at their disposal many online products, tools, and services to choose from that would provide a unique and satisfying online investment experience for its customers....   [tags: Business Management Technology Essays]

Research Papers
1632 words (4.7 pages)

A Report On Web Design Essay

- There 's an emerging trend in website design. Many have switched from building a website that has depth and third-dimension elements toward a stripped-down version that resembles a flat, single-surface viewing experience. This flat design is one of the hottest trends in web design to pop up across the web in 2016. But, is this one of those trends that is going to spread like wildfire and then burn itself out, or is it here to stay. Let 's look at why this web design model is currently trending and what the future holds for flat design....   [tags: World Wide Web, Website, Design, Web design]

Research Papers
870 words (2.5 pages)

The Best Practices For Web Design Essay

- The very best practices for web design keep progressing gradually. There are no set rules while making an internet site. The appearance that the client needs, the functionality of the site and the business requires all play a vital role in the design of the website. Though many of the things are not absolute, there are certain things that are essential while making websites. The website will not be complete if any of these aspects is not there. These basics can play a major part in helping your website rank well in search results....   [tags: World Wide Web, Website, Web design]

Research Papers
827 words (2.4 pages)

Features Of Web Design Layouts Essay

- According to Eccher (2015, p. 169), before a designer begins to build a website, he/she must understand the infrastructure of a web page. As affirmed, a good website is aesthetically pleasing, is usable, and is functional. Web designers seek to have a mortised website. Having a good layout where content is easy to find and to follow achieves the usability aspect of web design. To achieve functionality and aesthetics, one needs good content layout. There exist two types of website design layouts: fixed layout and fluid layout....   [tags: Web browser, World Wide Web, Web page, Web design]

Research Papers
889 words (2.5 pages)

Essay on Different Types Of Web Design

- There are many different types of web design, from those built using website templates and 'build your own ' site building applications to complex content managed and e-commerce web designs such as those used by big brand names like Amazon, eBay and Tesco. Some companies, even some big name companies, have unprofessional looking and badly designed websites. Some have amazing looking websites but because of their high graphical content and minimal text content can take an age to load, are not user friendly and do not provide what the visitor wants....   [tags: World Wide Web, Web design, Internet, Website]

Research Papers
1479 words (4.2 pages)

My Writing Style Of An Web Site Essay

- I am happy to be reviewing your portal. I learned from your process notes that what you want to portray is that this web site is a place to place your work. You also stated that the identity the portal creates for you is that you are a student. You have definitely succeeded in having your work displayed on the site. I liked how you gave a video for each of your examples on the multimodality essay, and I enjoyed how you posted a prompt about our assignment instead of just posting the essay. The visual elements added to the essay gives readers insight into what the essay will be about....   [tags: Website, World Wide Web, Web page, Web design]

Research Papers
1145 words (3.3 pages)

Essay on Adaptive Responsive Web Design Application

- Adaptive Responsive web design Web design is a process of conceptualizing, planning, and building a collection of electronic files. It determines the layout, structure, text styles, images, graphics, colors, and use of interactive features that deliver pages to site visitors. The degree of customization included in the website design will determine the speed and cost of getting the site up and running. The web development process can be divided into three main components: server-side coding, client-side coding and database technology (Design Your Website, 2014)....   [tags: World Wide Web, Web design, Display resolution]

Research Papers
1364 words (3.9 pages)

Web Site Development Checkpoints : Website Essay

- Web-Site Development Checkpoints Websites provide organizations with a valuable tool for the presenting a face to the entire world few successful businesses can survive today with having a professional-looking and functional website (Lucas). This case study is to analyze the resolve of Macy’s web site whether or not it achieve the purpose it intend. Web-Site development checkpoints is the process of collecting and linking information about a specific web page. The checkpoint for Macys web site is use to analyze its operation and consumption in order to advance the web overall feature and to detect problematic areas....   [tags: Website, World Wide Web, Web page, Web browser]

Research Papers
796 words (2.3 pages)

Programming Creative Web Design Development Essay

- The programming Creative web design development languages and frameworks pattern for 2016 seem to be going more frontend development over after sales development. Below is just a simple record of what you should pay attention to and consider enhancing information on. Languages and Platforms Creative web design development PHP 7 is the newest edition of PHP. Big websites like Face book or MySpace, Search engines and the apple company use PHP. PHP 7 is also two times quicker than the first edition 5.6 - this will have a large step up from CMS techniques like Word Press and Drupal....   [tags: World Wide Web, Website, Web design, PHP]

Research Papers
961 words (2.7 pages)

My Favorite Web Site and Why Essay

- My Favorite Web Site and Why Some Works Cited Missing In contrast to most of the other people in this class, I had never done any net surfing. So to prepare for this paper I explored the WWW for approximately seven hours. This helped to create an impression on me of what constitutes a good Web site. Finally, I decided on a favorite SF/CP Web site and I asked myself what made this site better than others. The Web site is dedicated to William Gibson (Foley) site which scrolls a picture of the writer on the site projecting an air of authority....   [tags: Analysis Web Design Essays]

Research Papers
1470 words (4.2 pages)


Table 1


Human Resources Investment
No services were selected or rejected based on labor costs, however careful consideration was given to whether to build needed professional talent in-house or to instead outsource.
The services Primus decided to offer are listed in Table 2 with the labor resources required to support them. Consideration was made as to whether to hire in-house or to outsource based on opportunities for shared costs and frequency of use. No labor costs were associated with the offer of Price Incentives.
System Administrator
(in-house) Maintenance Programmer
(in-house) Webmaster
(in-house) Editor
(outsource) Graphic Designer
(outsource)
Ticker x x x
News/Views x x x x x
Portfolio Tracker x x x
Co-Hosting x
Stock Alerts x x x
Price Incentives - - - - -
Discussion Board x x x
Email Advice x x x x
Live Chat x x x
Webcasts x x x
Table 2

The System Administrator, Maintenance Programmer and Webmaster were required for just about every service. Since these professionals were tightly tied to the day-to-day operations of the Web site and their costs could be shared across the entire spectrum of services, they were hired as in-house employees.
The Editor is responsible only to format the news-feeds and advice scripts. This was not a full-time job and did not require intimate knowledge of the Primus operations, so the Editing function was outsourced. The Graphic Designer was only required for periodic page-design tasks, so this function was also outsourced.
Custom Advice through E-Mail
We expected free advice to draw more customers to the Web site. Based on the assumption that increased traffic would lead to higher transaction-volume, we expected free advice to generate more revenue than paid advice. We were partly right. The hits/sticks statistics were better for free advice, but the revenues and profitability were not. The lack of profitability was not especially surprising. We expected that higher revenues for the free service might not offset the costs of providing the service. We did not expect revenues to be lower under the free service.
In hindsight, the lower revenues can be explained in two ways: 1) Under the paid service model the service representative was allowed to put in the time and effort to offer higher-quality advice than under the free system. 2) Paid service was perceived by the clients as higher-quality.
Under the paid service clients got, or thought they were getting, better information, so they were more willing to engage in transactions. The lesson here was that the "quality" of customer interactions with the Web site determined the rate at which hits and sticks were converted to transactions. As an added bonus, charging for the service helped offset the costs of providing it.
Market Research
Primus is building customer profiles from its existing account records. Additional information is being gathered through its Web site and phone contacts. Users are invited by mail and over the phone to visit the Web site. While there they are offered an opportunity to fill out a survey to help improve the quality of the site. Participants are rewarded with one free access of the Email Advice service.
Site search engine data and FAQ hits are being monitored and and analyzed to see what information users are most interested in. When users call on the phone to place orders they are invited to respond to a short survey about whether they use the Web site and what kinds of improvements they would like to see. If they have not been to the Web site they are invited to do so.
From this information Primus will attempt to classify customers according to their "user persona" (Rayport-Jaworski, 2003, p. 312). The persona is the "human representation" of the site-user. Next, Primus will outline the "user intentions" (p. 314). In other words, what are the customers' general goals when they log onto the Web site? What will they need to be able to do?
From this list the "functionality and content matrix" can be built. This matrix describes what functions the Web site will need to support (p. 317). The selection of services will revolve around the functionality and content matrix.
E-marketing Strategies
To bring new users to the site, Primus will explore ways to improve its position on search engines, like Yahoo and Google. Primus will seek co-sponsorship agreements with other financial-services providers. The mix of co-sponsors will be designed to provide users of the Primus site with access to a complete array of financial services. Candidates include tax consultants, estate planners, and financial advisors.
Traditional mass media may also be used. Magazine and radio advertising will be used first. Television advertising is very expensive, so it will be considered only if a strong case can be made that it will dramatically increase the number of Web site hits and the number of hits that will result in transactions.
Visitors to the Primus site will be invited to opt-in for customized e-mail. Subscribers will be allowed to select from a variety of information sources, including Primus, its co-sponsors, and a variety of content providers.
The best form of advertising for the Primus Web site is the Primus Web site. If the Web site is properly planned and designed it should give the users a strong positive experience, encouraging them to return and choose Primus as their preferred service provider.
Through its current services Primus offers existing customers and visitors access to a wealth of information about finance and investing. The trade discounts will encourage new users to give Primus a try. Superior customer service will retain existing customers and promote positive word-of-mouth advertising.


References
Rayport-Jaworski. (2003). Introducton to e-Commerce, Second Edition. McGRaw-Hill.
Developing a Business Website simulation. (2005). Retrieve from https://ecampus.phoenix.edu
Return to 123HelpMe.com