Primacy Effects on Transcripts

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First impressions are the last impressions, as the saying goes forming a good first impression is vital to a good begging of any relationship, whether it is professional or personal. In his paper S.E. Asch (1946) states that “ we look at a person and immediately a certain impression of his character forms itself in us”(p. 258) this is the perfect way to describe what happens when we met someone for the first time. This is a phenomenon known as primacy effect is universal, as we all have judged other based on the first impression that they make on us. But can impressions be made when we haven’t actually met the person face to face?

Greenlees, Dicks, Holder, and Thelwell (2006) wanted to examine exactly that when conducted their study. The purpose of this study was to investigate the order of presentation of information, the knowledge of the observer and the mode of responding so in essence this was a two by two by three correlational study. The participants in this study consisted of 40 male soccer coaches, 40 male soccer players, and 40 males who had no experience with playing soccer. These participants were then split in to two groups who were then randomly assigned to view one of condition videos. All participants watched two videos of soccer players passing the ball around, one of the videos that they saw was a control. The control footage was played in the same order for both groups, however the video of the other player was shown to half the group in a declining order where the player went from good to bad. The other half of the group viewed this player going from bad to good. The video was filmed at the exact venue for the both players to make sure that only the skills of the player differentiate the two videos.

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...ees, I., Dicks, M., Holder, T., & Thelwell, R. (2006). Order effects in sport: Examining the impact of order of information presentation on attributions of ability. Psychology of Sport and Excersise, 8(4), 477-489. doi:10.1016/j.psychsport2006.07.004

Li, C. (2010). Primacy effect or recency effect? A long-term memory test of super bowl commercials. Journal of Consumer Behaviour, 9(1), 32-44.

Nahari, G., & Ben‐Shakhar, G. (2013). Primacy effect in credibility judgements: The vulnerability of verbal cues to biased interpretations. Applied Cognitive Psychology, 27(2), 247-255. doi:http://dx.doi.org/10.1002/acp.2901

Rowland, E., Skinner, C. H., Davis-Richards, K., Saudargas, R., & Robinson, D. H. (2008). An investigation of placement and type of seductive details: The primacy effect of seductive details on text recall. Research in the Schools, 15(2), 80-90.

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