Case Study Of AT & T

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The price wars between all the major wireless providers have hurt profits at AT&T. The increased competition in the telco sector means limited market share for AT&T. The company recently had issues with their network security. The company public failed purchased of T-Mobile. AT&T wireline for business has been drastically decreasing over the years. Also, AT&T has to be attentive to FCC changing regulations. AT&T fortune 500 rank dropped down from 11 last years, to 12 this year.
Opportunities
AT&T recently purchased DirecTV which will give them access to larger media outlets. In addition to the media outlets, the DirecTV purchased also brought a growing Latin America and Mexico customers. Also, the merger will allow AT&T to expand their …show more content…

Transformational leaders are about moving from the old to the new. This is seen by a weakness to some, especially those who have been with the company for over 20 years. Many people who have been with the company for over 20 years have been having issues with the new way of doing things. The CEO wants all his employees to go back to school to get the education they need so they won’t be left behind with the old technology. The employees who have been with the company 20 years do not want to go back to school. They feel that their experience should waived them from having to get an education to compete with the younger …show more content…

It’s essentially saying that leaders need to place the needs of its employees and customers above their own in order to be operational. This type of leadership is embraced more now than before since the shift towards human satisfaction became significant. In order for a company to remain successful leaders must take care of their employees and customers. This theory is recommended because this will be needed for a leader to be successful in the future. The leader would have to be customer focused. Almost every company that sales a good or a type of service gives surveys now days. Customer service is very important. The expected outcome once this practice is put into action is better customer surveys, happy employees, and increase in

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