The Price And Quality Of Soy Cream Essay

The Price And Quality Of Soy Cream Essay

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Our main target markets are essentially people of all ages; tweens, teens, Generation X and Y as we targeting on families as they are usually composed of all types of generations. But, we are concentrating on families from Northwest Iowa, particularly Sioux County since our products are still on introductory stage. Therefore, we are using concentrated targeting strategy as we “can better meet the needs of a narrowly defined segment” and allow us to compete with larger firms which would lead to us to greater financial achievement. The price and quality of Soy Cream is much more expensive than ordinary ice-cream as it is made of organic products. But, it will be at an affordable price range that average earning family can purchase.
Besides that, families are often health concern to develop a healthy living family. Since our product can be classified as an organic product, it will be positioned as a frozen dessert in the category of ice cream. Tween and Teens usually will prefer dessert than an organic product. Parents today typically fall under Generation X who gives importance to moral issues and emotion. Soy Cream fulfills both the characteristics as we are not using animal based product and concentrate on healthy living. In addition to that, Baby Boomers likes if the product focuses on their lives and not their ages. Our product fulfills this aspect too, as we motivate a wholesome life despite of ages. Thus, Soy Cream would be a great nourishing dessert that a family would like to check out, especially children would desire.
Furthermore, marketing mix is a very important component for any industry to succeed. The Soy Cream’s competitive advantage is that it is dairy- free and made from soybeans and fruits which categorizes it as...


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...ing our expenses with the inclusion of both variable and fixed costs are $250,000. Some of our variable costs are shipping cost, rent of the building, and cleaning cost; fixed costs are ingredients for the year, labor’s salary and electricity. Therefore, our expected profit for the year one is $100,000 and $475,000 consequently. Our return on investment will be 7.48 % as our expected tax is $201,250 and our total assets totals $50,000 as we are still a niche company. Compared to other well established dairy-free ice cream companies, such as So Delicious, Julie’s Organic Ice-Cream, Alden’s Organic Ice-Cream, etc. Soy Cream’s current market share is 0.017%. Since there are many well- established companies, Soy Cream is considered elastic consumers have sufficient substitutes. Besides that, we will be using money back guarantee if the customers have reasonable reasons.

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