The Mission of Southwest Airlines Essay example

The Mission of Southwest Airlines Essay example

Length: 2024 words (5.8 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

SOUTHWEST AIRLINES

The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Key People
§ Herbert (Herb) D. Kelleher: Chairman of the Board, Chairman of the Executive Committee, former CEO and co-founder of Southwest Airlines

§ James (Jim) F. Parker: Vice Chairman of the Board and CEO

§ Colleen C. Barrett: President, Chief Operating Officer, and Director of Operations

§ Gary C. Kelly: Chief Financial Officer and E.V.P.

§ All employees: The Southwest culture depicts all their employees as the foremost most important aspect of their company.


Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers, they had to fight competitors in the court system for nearly three and a half years.
In 1966, Fortune Magazine states, “A San Antonio lawyer, Herb Kelleher, founded Southwest with one of his clients (now a Board member) over drinks at a local bar” (62). Southwest was started in a bar on a cocktail napkin. Fortune Magazine quoted Mr. Kelleher, “it was at the St. Anthony’s Club in San Antonio, Texas that Rollin King came to me with the idea of starting a low-fare airline in Texas” (64).
Southwest did not make its maiden voyage until 1971 – From a napkin to the airways with their runway in the Court system. When Texas Aeronautics Commission authorized Southwest to fly, their competitors grounded them within the Court system with continuous litigation for three and a half years. The litigation went as high as the Supreme Court.
Finally, on June 18, 1971, Southwest Airlines took off, with President Lamar Muse, offering flights to Dallas, San Antonio and Houston. The dream...


... middle of paper ...


...ve Magazine recognized Southwest as one of the “Top 20 Companies for Leaders” in June 2002.
§ Year after year Southwest ranks in the top for the best customer service, on-time flights, and fewest complaints on lost or damaged luggage.
Works Cited

“America’s 500 Top Companies.” Forbes 14 April 2003: 185-204
Brooker, Katrina. “The Chairman of the Board Looks Back as Herb Kelleher Hands
Over the Controls, He Tells Fortune’s Katrina Brooker What it Took to Make
Southwest Airlines a Great – If Wacky – Company. How Did He Do It?”
Fortune 28 May 2001: 62-85
DeLenzo, David A. and Robbins, Stephen P. “Fundamentals of Management.” New
Jersey: Prentice Hall
Edwards, Bob. “Success of Southwest Airlines.” Morning Edition (NPR); Radio
4 December 2002: 1-4
Huey, John. “Outlaw Flyboy CEO’s, Two Texas Mavericks Rant About the Wreckage of
the U.S. Aviation Industry.” Fortune 13 November 2000: 237-52
Southwest Airlines. History and Fact Sheet. www.southwest.com 13 May 2003
Southwest Airlines Co. www.hoovers.com
“Southwest Airlines Honored for Customer Satisfaction.” Business Wire
6 December 2001: 1-3
Stein, Nicholas. “America’s Most Admired Companies.” Fortune 3 March 2003: 81-93

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Behind The Southwest Airlines Culture Essay

- Southwest airlines began in 1967 as Air Southwest Co. Based in Dallas. They began serving three major cities in Texas, with only three Boeing 737 aircrafts. March 29th, 1971 Air Southwest Co. changed its name to Southwest Airlines Co. The company began service on June 18, 1971 from Love Field in Dallas to Houston and San Antonio. Founders Rollin King and Herb Kelleher were inspired by their location to create an airline that was focused on the people. The LUV airline prides itself with exceptional employees and “no frill” customer service....   [tags: Southwest Airlines Analysis]

Powerful Essays
2810 words (8 pages)

History of Southwest Airlines Essay

- More than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what. They were right. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies more than 65 million passengers a year to 59 great cities (60 airports) all across the country, and they do it more than 2,800 times a day....   [tags: Voices of Southwest Airlines]

Free Essays
1181 words (3.4 pages)

Southwest Airlines' Sustainability and Future Essay

- Southwest Airlines’ Sustainability and Future “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (Southwest Airlines, 2009).” Since its conception in 1971 by founders Rollin King and Herb Kelleher, Southwest Airlines has stood by their mission statement. The simplistic belief of "If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline (Southwest Airlines, 2009)” has served Southwest in becoming a major competitor in the airlin...   [tags: Southwest Airline Industry Case Study]

Powerful Essays
2038 words (5.8 pages)

Labor Relations and Practice: Southwest Airlines Essay example

- The U & T Labor Relations Consulting Firm works together with clients to provide expert, professional advice to solve labor relation and human resource problems within an organization. U & T strives to cater to meet the specific needs of the targeted company. Our consultants work one on one with the clients to identify the key needs of the organization, prescribe labor relations interventions, and explain to our clients how to implement them. Labor costs can charge a company over half of what their operating expenses are for the financial year....   [tags: low fare carrier, innovation]

Powerful Essays
1085 words (3.1 pages)

Southwest Airlines: Business Creativity and Innovation Essay

- Company Overview The mission of Southwest Airlines is a dedication to the highest quality of service delivered with warmth, friendliness, individual pride, and company spirit (Mission…, 2007). The company also provides opportunities for learning and personal growth to each employee. Creativity and innovation is very important and highly encouraged, for the purposes of improving effectiveness. Employees are to be provided the same concern, respect, and caring attitude within the organization that the employees are expected to share with the customer....   [tags: improving effectiveness, company spirit]

Powerful Essays
2000 words (5.7 pages)

Southwest Airlines: A Cultural Assessment Essay

- Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul, high frequency, point-to-point, and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971, this airline with only four passengers per flight, and airhostesses wearing hot pants and white go-go boots, has evolved into a leader in the airline industry with unsurpassed employee loyalty. Southwest's unique and relaxed corporate culture has created a highly successful airline business that has shown a profit for 30 consecutive years....   [tags: Business Analysis Strategy]

Free Essays
1932 words (5.5 pages)

Southwest Airlines Essay

- Southwest Airlines Executive Summary Southwest Airlines is currently the fourth largest airline in the United States. It flies over 64 million passengers a year, which makes 2,700 passengers a day, traveling to 58 cities. Southwest is the only major carrier to remain profitable in every quarter since 9/11, opposed to many other companies who have declared bankruptcy. It is an influential company that has greatly contributed to the development of the commercial airline industry. This industry has grown at an average rate of 5% over the past 20 years....   [tags: Essays Papers]

Powerful Essays
1908 words (5.5 pages)

Essay about Southwest Airlines

- Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business....   [tags: Business Model Strategy Analysis]

Free Essays
930 words (2.7 pages)

SouthWest Airlines Essay

- According to their main website, their mission statement is, “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.” This reveals Southwest’s true mission: To please their customers. For their loyal customers, Southwest offers a “Rapid Rewards” program which gives the customers free tickets based on the number of times they fly with Southwest. Customers who make 8 round trips or 16 one-way trips receive a free ticket....   [tags: essays research papers]

Free Essays
714 words (2 pages)

Assessing Corporate Culture: Southwest Airlines Essay

- Assessing Corporate Culture: Southwest Airlines Q Organizational Philosophy, Mission, Vision, Values Southwest Airlines clearly outlines their values in their corporate mission statement: The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit (www.southwest.com). This mission both describes the company's approach to its workforce, and the customer at large. Rather than focusing on the financial side of the business, Southwest has been successful in creating an organization centered in fostering positive relationships with its employees and customers....   [tags: Business Analysis Employees]

Powerful Essays
1649 words (4.7 pages)