Tobacco Advertising and its dangerous effects on young people.
Tobacco Advertising Makes Young People Their Chief Target
Everyday 3,000 children start smoking, most them between the ages of 10 and 18.
These kids account for 90 percent of all new smokers. In fact, 90 percent of all
adult smokers said that they first lit up as teenagers (Roberts). These
statistics clearly show that young people are the prime target in the tobacco
wars. The cigarette manufacturers may deny it, but advertising and promotion
play a vital part in making these facts a reality (Roberts).
The kings of these media ploys are Marlboro and Camel. Marlboro uses a
fictional western character called The Marlboro Man, while Camel uses Joe Camel,
a high-rolling, swinging cartoon character. Joe Camel, the "smooth character"
from R.J. Reynolds, who is shown as a dromedary with complete style has been
attacked by many Tobacco-Free Kids organizations as a major influence on the
children of America. Dr. Lonnie Bristow, AMA (American Medical Association)
spokesman, remarks that "to kids, cute cartoon characters mean that the product
is harmless, but cigarettes are not harmless. They have to know that their ads
are influencing the youth under 18 to begin smoking"(Breo). Researchers at the
Medical College of Georgia report that almost as many 6-year olds recognize Joe
Camel as know Mickey Mouse (Breo). That is very shocking informat...
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