Analysis of the Starbucks Corporation Essay

Analysis of the Starbucks Corporation Essay

Length: 5208 words (14.9 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

Analysis of the Starbucks Corporation



History Of Starbucks

Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees (Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984. With the success of Seattle coffee bar, Schultz left Starbucks to start his own company named Il Giornale. In 1987, Il Giornale acquired Starbucks retail operations for 4 million dollars. In addition, Il Giornale changed its name to Starbucks Corporation and opened locations in Chicago and Vancouver, B.C. (Starbucks timeline and history, 2004).

Starbucks continued its expansion throughout the late 1980 and beyond. In 1991, Starbucks became the first privately owned U.S. Corporation to offer stock options to part time employees (Starbucks timeline and history, 2004). In the early 1990s Starbucks started setting up coffee shops in Nordstrom¡¦s department stores, Barnes & Noble bookstores and ITT/Sheraton hotels. In 1995, the corporation began selling compact discs and formed an alliance with the Canadian bookstore, Chapters Inc.
In 2000, Schultz promoted Orin Smith to the position of CEO. Schultz remained chairman for the corporation. This allowed Schultz to focus on Starbucks¡¦ global strategy. Starbucks operates and licenses more the 7,500 coffee shops in more than 30 countries.
Coffee Industry

In the United States, coffee is the second largest import (Roosevelt, 2004). Furthermore, the United States, consumes one-fifth of all the worlds¡¦ coffee (Global Exchange, 2004). The present industry is expanding. It is estimated that North America¡¦s sector will reach saturation levels within 5 year (Datamonitor. n.d.). According to National Coffee Association (NCA), 8 out of 10 Americans consume coffee. In addition, it is estimated that half of the American population drinks coffee daily. The international market remains highly competitive. It is estimated that 3,300 cups of coffee are consumed every second of the day worldwide (Ecomall, n.d.). The latest trends included dual drinkers, an increase in senior citizens...


... middle of paper ...


...ll us how we are doing. We appreciate your business and want to make sure we meet your expectations. Attached you will find a coupon good for 1 free coffee. Thanks again, for your time and patronage.

How often do you visit Starbucks?

DAILY

ONCE/WEEK OR MORE

2 TO 3 TIMES A MONTH

ONCE/MONTH

EVERY 2-3 MONTHS

2-3 TIMES A YEAR OR LESS



Overall, how satisfied are you , with [PRODUCT/SERVICE]? Please answer using the rating scale where (5) means "extremely satisfied" and (1) means "very unsatisfied."

VERY UNSATISFIED

UNSATISFIED

SOMEWHAT SATISFIED

VERY SATISFIED

EXTREMELY SATISFIED



How likely are you to use/purchase [PRODUCT/SERVICE] again?

DEFINITELY

PROBABLY

MIGHT OR MIGHT NOT

PROBABLY NOT

DEFINITELY NOT

NEVER USED



Would you recommend [PRODUCT OR SERVICE] to others?

DEFINITELY

PROBABLY

MIGHT OR MIGHT NOT

PROBABLY NOT

DEFINITELY NOT

NEVER USED


     

What recommendations would you offer for improving [PRODUCT/SERVICE]?

_____________________________________________________

_____________________________________________________

_____________________________________________________

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Financial Analysis of Starbucks Corporation Essay

- Starbucks Corporation was formed in 1985. Starbucks Corporation start with purchase and roast the high-quality bean and sell them. Now Starbuck not only provide coffee but also tea and other beverages. The company brand product will be under name of Starbucks, Tazo, Teavana, Starbucks VIA, Starbucks Refreshers, Seattle’s Best Coffee, La Boulange, and Verismo brand . Starbucks Corporation sector now is in restaurant or specialty eateries. On 2013, Starbucks store reach into approximately 10,194 stores and approximately 9,573 licensed stores....   [tags: Starbucks Financial Analysis]

Powerful Essays
1083 words (3.1 pages)

Essay about Marketing Analysis : Starbucks Corporation

- Background: Since 1971, Starbucks Corporation has grown from a small coffee-roasting shop in Seattle to one of the largest chains of coffeehouses internationally, with nearly 21,00 stores worldwide. Starbucks originated as a coffee store selling coffee beans and coffee makers, and hoping to inspire people to brew their own fresh coffee. Today, Starbucks is one of the premier specialty coffee roasters in the world and carries beverages, snacks and consumer products. Starbucks Corporation owns a variety of coffee brands, tea brands, Ethos bottle water, pre-made drinks and Tazo Tea Company....   [tags: Coffee, Starbucks, Dunkin' Donuts, Coffeehouse]

Powerful Essays
1136 words (3.2 pages)

Analysis of the Starbucks Corporation Essay

- Analysis of the Starbucks Corporation History Of Starbucks Gordon Bowker, Jerry Baldwin and Ziv Siegl founded Starbucks in 1971. Their goal was to sell the finest quality whole beans and ground coffees (Starbucks timeline and history, 2004). In 1982, Starbucks had grown to five stores and started serving coffee to restaurants and espresso bars. Harold Schultz was employed as the director of retail operations and marketing. Harold Schultz convinced the founders of Starbucks to open a downtown Seattle coffee bar, which opened in 1984....   [tags: Business Management Starbucks Coffee Essays]

Powerful Essays
5208 words (14.9 pages)

Starbucks Corporation Essay

- Starbucks Corporation Starbucks History: Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks....   [tags: Business Analysis Starbucks Management Strategy]

Powerful Essays
1999 words (5.7 pages)

Essay on The Starbucks Corporation

- When people think of coffee, they think about Starbucks. The Starbucks Corporation has been around since 1971 when the first store opened in Seattle, and continues its phenomenon into the 2000’s with more than 15,000 locations world-wide. (Starbucks Corporation, 2009) In 2006, “Starbucks ranked fourth among the ‘World’s Most Influential Brands’ by Brandchannel.com” (Starbucks Coffee Company, 2008). The physical appearance of the Starbucks brand can be attributed to their siren logo which hangs outside their stores and is printed on all their carry-out cups, coffee mugs, bags of coffee beans, and other merchandise they sell....   [tags: Business Analysis]

Free Essays
450 words (1.3 pages)

Force Field Analysis : Starbucks Essay

- Force Field Analysis of Starbucks The force field analysis model is a general purpose technique model that was originally developed by Kurt Lewin. The force field analysis model views organizational behavior as a dynamic balance of forces working in opposite directions. These dynamic forces are seen as driving forces and restraining forces. The driving forces are the forces that support and invoke change within the organizations. The restraining forces are the forces that go against the change or hinder the ability of the organization to successfully implement change....   [tags: Starbucks, Howard Schultz, Five-year plan]

Powerful Essays
1345 words (3.8 pages)

Case Study : Starbucks ' Mission Essay

- Complete Name: Unit 1 Student Name: Dover, Jason ********************************************************************************************************** 1. Unit 1: An Overview of Business Ethics Case Study: Starbucks ' Mission: Social Responsibility and Brand Strength (located at the end of Unit 1 READ)  ********************************************************************************************************** 2. Case Summary: ********************************************************************************************************** 3....   [tags: Starbucks, Coffee, Strategic management]

Powerful Essays
1476 words (4.2 pages)

Starbucks 's Brand Inventory On The Starbucks Corporation Essay

- I chose to complete the social brand inventory on the Starbucks Corporation. Starbucks’s logo and only symbol is an image of a siren, a two-tailed mermaid. Starbucks does not have one positioning statement, but varying slogans by product or marketing campaign. Six popular slogans include “It’s not just coffee. It’s Starbucks”, “Life happens over coffee”; “Coffee is Culinary”, “Let’s Merry”, “Starbucks DoubleShot. Bring on the day”, and “Starbucks Frappuccino. Work can wait.” Competitive Social Media Analysis Starbucks direct competitors include Dunkin’ Donuts, Krispy Kreme, Caribou Coffee, and Tim Hortons....   [tags: Starbucks, Dunkin' Donuts, Social media, Coffee]

Powerful Essays
726 words (2.1 pages)

Comparison of Wendy's International, Inc. and Starbucks Corporation Based on Finances

- Comparison of Wendy's International, Inc. and Starbucks Corporation Based on Finances Wendy's International, Inc., incorporated in 1969, is primarily engaged in the business of operating, developing and franchising a system of quick-service and fast-casual restaurants. As of December 28, 2003, there were 6,481 Wendy's restaurants (Wendy's) in operation in the United States and in 21 other countries and territories. Of these restaurants, 1,465 were operated by the Company and 5,016 by its franchisees....   [tags: Financial Analysis Report Businesses Essays]

Powerful Essays
3667 words (10.5 pages)

Starbucks Corporation Essay

- Starbucks Corporation CASE ANALYSIS FOR STARBUCKS CORPORATION I. Case Profile/ Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982, this business had grown tremendously into five stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He brought new ideas to the owners, but was turned down....   [tags: essays research papers]

Free Essays
2396 words (6.8 pages)