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...ive expansion would probably mean Penetration in a new market has always obstacles, which need to be overcome. The many years experience of the managers of the Southwest Airlines and the fact that it’s situation at the moment is very competitive will help the company in expanding in every way. Though the slip in the new markets should take place slowly and of course efficiently, as the company does until today in order to avoid surprises in the future.
www.msn. Southwest airlines co-strategy.com
www.southwest com./about_swa/airborne.html www.southwest.com/about_swa/press/3q00earn.html# Statement of Income www.southwest.com/about_swa/press/3q00earn.html#Operating Statistics www.southwest.com/about_swa/press/3q00earn.html#Balance Sheet www.southwest.com/about swa/aboutswa.html www.southwest.com/about_swa/press/07 1300 new flights.html www.southwest.com/programs_services/factssheet html#Top Ten Airports www.southwest.com/programs_services/mission.html www.southwest.com/about_swa/press/3q00earn.html Strategic Management – David Fred – 7th edition – Brenty’s Hall Notes from the lectures during the semester about the schedule and the way the analysis of the case should be.
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