This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit.
The company chosen to demonstrate the marketing mix has been a leader in the industry for many years as well as an innovator in product advertising design. Starting out as a soap and candle manufacturer, more than earned their place in the market place. The company is Proctor and Gamble (P&R) and their earliest beginnings are rooted in strong family tradition and humility from the early 1800s. The Proctor and Gamble of today is far different than the founding company operating in a global marketplace, in 140 countries, distributing their products and services to consumers two billion times a day.
With such meager beginnings and at the time of inception, their product was needless to say, unpopular. Soap in the early part of the nineteenth century was not on the priority list for consumers to spend their monies on. P&G depended heavily on their candle making but as the light bulb became more popular they quickly realized that candles had become a thing of the past and quickly turned their attentions to the soap business. With a few governmental contracts and some investors, t...
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- Proctor and Gamble has become a household name due to their business strategy and commitment to their mission statement Proctor & Gamble Company was started by William Proctor and James Gamble in Cincinnati, Ohio. William Proctor made candles and James Gamble made soap. Proctor and Gamble started making and selling their soap and candles on April 12, 1837. William Proctor and James Gamble signed a formal partnership agreement on October 31, 1837 officially starting P&G. Despite the difficult times in 1837 for stating a new business William Proctor and James Gamble launched their new enterprise.... [tags: Bookkeeping Practices, Mission Statement]
2959 words (8.5 pages)
- Proctor and Gamble This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit. The company chosen to demonstrate the marketing mix has been a leader in the industry for many years as well as an innovator in product advertising design.... [tags: Business Marketing Market Essays]
806 words (2.3 pages)
- Proctor & Gamble Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries. Procter & Gamble?s purpose or mission statement states exactly why Procter & Gamble is so driven in providing quality products and services to consumers all over the world.... [tags: Business Management Analysis Essays]
1863 words (5.3 pages)
- Executive Summary of Proctor and Gamble Proctor & Gamble will introduce the new Bounty Toilet Paper during the first week of December 1999. This brand of toilet paper will take the already established idea used with Bounty Paper Towels, and modify to the toilet paper world. Bounty has always stressed the idea of taking the least amount of the product, but still getting the job done while at same time consisting of a strong durability. Never before has such attributes of durability and effectiveness been used in a toilet paper brand, therefore P&G hopes to establish Bounty Toilet Paper as a leader in the industry.... [tags: Bounty Toilet Paper Marketing Essays]
4495 words (12.8 pages)
- Economic & Industry Analysis The Procter & Gamble company (PG) headquartered in Cincinnati Ohio, Incorporated in 1905, provides branded consumer good products. The company markets over 300 branded products, and operates through three global business units: beauty, health and well-being, and household care. The company’s products are sold primarily through, mass merchandisers, grocery stores, drug stores and sales to Wal-Mart. The direction of economic activity, such as government and monetary policy has a minimal effect on Procter & Gamble.... [tags: Business Finance]
1216 words (3.5 pages)
- Proctor & Gamble in Singapore Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas, Singapore (Moneycontrol.com, 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is easy to have the ships and trucks pick up and deliver the products in as short of time as possible.... [tags: Business Strategy Analysis market]
1646 words (4.7 pages)
- GENERAL PROBLEM STATEMENT Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations. And will P&G be able to meet their target of 50% of the market share in each segment. ANALYSIS General Environment Which of the general environment segments are most relevant to the consumer products industry. What are the main opportunities and threats affecting the company. Demographics— Proctor and Gamble is one of the largest consumer product companies in the world.... [tags: Business]
1509 words (4.3 pages)
- Executive Summary P&G was founded in 1837 by William Procter and James Gamble as a maker of soaps and candles. P&G was known in Corporate America as a company to be admired and imitated. In addition, it was envied for its profitability as well as strong brand name. P&G has a long standing reputation as having life long employees. This dedication and loyalty by P&G's employees created the notion that outside sources were unwelcome and all products and ideas must come from within, however, this is not the way of the future.... [tags: Consumer Goods Industry PG P&G]
1428 words (4.1 pages)
- Introduction In today's global business environment, managing diversity in human resources has become a very important and crucial issue. Human resources management has a lot to deal with managing workers/employees from different countries and nationalities. Managing multinational human resources becomes an issue not only in the multinational corporations, having their offices or plants in different countries, but also in the domestic companies, with domestic workforce becoming more and more diverse each day.... [tags: Business Human Resources]
1821 words (5.2 pages)
- Procter & Gamble Scope Case Analysis: Scope, a green mint tasting mouthwash, was positions as a great tasting mouth refreshing brand that provided bad breath protection. It is the first brand that offers both effective protection against bad breath and a better taste than other mouthwashes. Scope was introduced in 1967 by Procter & gamble, which is one of the most successful companies in the world. P&G philosophy is to provide superior quality and value that best fills the needs of the consumers; it was recognized as a leader in the Canadian packaged good industry.... [tags: Business Case Study]
1672 words (4.8 pages)