Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries.
Procter & Gamble?s purpose or mission statement states exactly why Procter & Gamble is so driven in providing quality products and services to consumers all over the world. Procter & Gamble?s purpose is as follows:
?We will provide branded products and services of superior quality and value that improve the lives of the world?s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper
Procter & Gamble?s company culture, think globally, act globally, focuses on a variety of core values: leadership, ownership, integrity, passion for winning, and trust. Procter & Gamble works well with the national cultures of Italy and Japan because Procter & Gamble thrives on diversity. Everyone at Procter & Gamble is united through Procter & Gamble?s values and goals. Procter & Gamble is such a giant in the household industry. The company sees diversity as advantage. Procter & Gamble?s diversity covers a broad range of characteristics, such as race, sex, personal, religion, cultural heritage, etc. Within the company, Procter & Gamble creates an advantage from their differences. Outside Procter & Gamble, the company is very sensitive to other national cultures because of their unique culture found within.
Every company has its own unique culture. Most organizations don?t deliberately try and create a culture. The culture of an organization is created unconsciously, based on the values of top management. Procter & Gamble?s principles are derived from the company?s Purpose and Values. The core principles of the company are:
? We Show Respect for All Individuals
? The Interests of the Company and the Individual are Inseparable
? We are Strategically Focused in Our Work
? Innovation is th...
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...octer & Gamble needs to institute changes that will help them become faster. A better public corporate image of Procter & Gamble could also raise awareness that Procter & Gamble is home to many household products, even those environmentally safe. The recent Dawn commercial is a great example. Dawn is used to clean off oil spill animal victims. The general public is not aware of many of the products Procter & Gamble market and produce. Better advertising would be beneficial.
Procter & Gamble uses their diversity successfully as a global company. The people that work for them are their greatest asset. Procter & Gamble believes tat it is important to develop and support a diverse workplace. Now the company needs to broaden its corporate culture outside of the United States more than it has in the past for continues future success.
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