McDonald's Case Analysis Essay

McDonald's Case Analysis Essay

Length: 1183 words (3.4 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

McDonald's Case Analysis


I.     Objectives
McDonald's mission was to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had developed a special menu for these Indian customers to take into account their culture and religion. When it was realized that beef extracts were found being used in producing McDonald?s fries, outraged vegetarians and Hindus across the United States and Canda filed a class action lawsuit. Along with this, riots and demonstrations at restaurants in India took place, with mobs calling for the closure of all McDonald?s in India.

II.     Customer Scenario
     By 2001, McDonald?s had expanded its operations to 116 countries with a total of over 30,000 restaurants. McDonald?s sold to over 15 billion people every year! The company?s target market encompassed everyone as they tried to offer menus that accommodated fast food lovers, vegetarians, the health-conscious as well as different religious sects.

III.     Nucleus of Control
     McDonald?s restaurant chain is comprised of company owned restaurants as well as franchised restaurants, which make up over 65% of the operating McDonalds outlets; because of this many of the restaurants are controlled and run separate from one another. The whole segment of McDonald?s India has a board of managing directors that oversee McDonald?s operations in India. From a management standpoint, McDonalds can be seen to have different varying stances. The company can be viewed as a mature company that was introduced over 65 years ago and now encompasses virtually the entire globe with its operations. However, it seems that McDonald?s, large in size already, keeps expanding internationally as well as in the United States. While many of these newly opened restaurants are separately run franchises, it seems that while the McDonald?s name and idea may be mature, the company as whole seems to still have a growing, entrepreneurial stance.

IV.     Functional Analysis
A.     Top Management
The company was started by two brothers, Richard and Maurice McDonald and was later purchased by a curr...


... middle of paper ...


... marketing department. This would help to combat major catastrophes from happening and leading to more allegations and lawsuits.

3. Create a separate department within the company to keep consistency among the many McDonald?s franchises. While this would be a great tool in the overall operation of the company, there are probably too many franchises to be able to carry it out in a cost effective manner.

VII.     Recommendations
Both alternatives one and two should be combined for the overall success of improving McDonald?s corporation. Marketing has done a terrible job in many areas and could use a fresh start, but must rely on top management for the ultimate say.

VIII.     Implementation
These alternatives can be put into place effective immediately. They should not bear large costs, with any costs relying soley on the hire of new employees and/or top management to compensate for the extra workload. The most important benchmark to judge our decisions will be customer satisfaction. This can be done simply by surveys, online or focus groups. In the long term the benefits may be seen on a larger scale by viewing the perception of the company in the US as well as globally.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Analysis of McDonald’s Essay

- Intro The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014)....   [tags: McDonald’s Case Study]

Strong Essays
1650 words (4.7 pages)

McDonald's Case Study Essay

- McDonald's Case Study Company overview McDonald's Corporation is the world's largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, breakfasts and soft drinks. More recently, it also offers salads, fruit, snack wraps, and carrot sticks. The business began in 1940, with a restaurant opened by brothers Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant....   [tags: Fast Food Business Analysis]

Strong Essays
1579 words (4.5 pages)

Case Study : Mcdonald 's Company Essay

- Case Study on McDonald Suman Malla International American University BUS 700 Capstone: Advance Strategy and Competition Teacher: Prasanna Pokharel Date: May 15, 2016 History of McDonalds: In history, McDonald company is a very old company. McDonald family migrates to United States in late 1930. The head of McDonalds family Mr. Patrick McDonald established his food court business named as a “The Airdrome” a special name of hot dogs. The business of McDonald’s slowly increases and added a drinks and other Hamburgers items....   [tags: Customer, Marketing, McDonald's, Customer service]

Strong Essays
1259 words (3.6 pages)

Mcdonalds Case Analysis Essay

- CASE ANALYSIS McDonald’s, Inc. COMPANY NAME: McDonald’s, Inc. INDUSTRY: Food Service COMPANY WEBSITE: www.mcdonalds.com COMPANY BACKGROUND: As a company, McDonald’s was first introduced in Des Plaines, Illinois in 1955. This was the very first McDonald’s restaurant, which all started in San Bernardino, California in 1954 when Ray Kroc approached the McDonald brothers with a business proposition to start a new company. In 1965 McDonald’s went public and was later, in 1985 added to the Dow Jones Industrial Average....   [tags: Case Study SWOT Analysis McDonalds]

Free Essays
1425 words (4.1 pages)

Operations Management: McDonald's Competitive Advantage Essay

- Table of Contents Executive Summary 2 Introduction 3 About McDonald’s 4 Process of McDonalds 4 Operations management 5 Operations managers 5 Operation strategy of McDonald’s 5 Pricing strategies of McDonald's 6 Innovation at McDonald's to improve operations and services 7 Inventory management 8 The Just-in-Time (JIT) Approach 9 Just- in-Time (JIT) Approach in McDonald’s 9 Advantages and benefits of JIT approach 10 Capacity management 11 Capacity strategies 11 McDonald's capacity strategy 11 Quality management 12 Quality management strategies 12 McDonald’s quality management 12 Reliability 13 Packaging quality 13 Interior design 14 Quality service abilities 14 Employee training 15 Continuous...   [tags: McDonald's Case Study]

Strong Essays
3031 words (8.7 pages)

The Globalization of McDonald's Essay

- A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers....   [tags: Business Analysis ]

Strong Essays
2634 words (7.5 pages)

Case Study : Kfc And Mcdonald 's On China Market Essay

- 2 THE RESEARCH APPROACH 2.1 Research objective The research objective of this case study is to find out the potential reasons why KFC achieve greater success over McDonald’s in China market, which is contradictory in most other countries. 2.2 Research methodology In this thesis, qualitative research method is used to analyze the reasons to answer the research objective. KFC and McDonald’s performances in China will be discussed using a comprehensive literature review, which is mainly collected from public data, online articles and major Chinese social media comments....   [tags: Hamburger, Fast food, Overseas Chinese]

Strong Essays
806 words (2.3 pages)

Strategic Management of McDonald's Essay

- PROBLEM IDENTIFICATION The main problem from McDonald's case, McDonald's Polishing the Golden Arches, is how to classify McDonald's strategy through Plan to Win into one of the five generic competitive strategies. Before we solve this main problem, we should determine the chief economic and business characteristics, the five forces analysis, and also the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis....   [tags: Business, Case Study, solution]

Strong Essays
1147 words (3.3 pages)

Essay on Analysis Of Mcdonald 's ' Food Labeling

- Case Activities 5 Spotlight on McDonald’s – Food Labeling This case focuses on McDonald’s Corp.’s Happy Meal that consists of an entrée, a small order of french fries, a small drink, and a toy. McDonald’s started to direct their marketing of the Happy Meal to children between the ages of one to three in the early 1990’s. Later in 1995, McDonald’s released documents known as “McDonald’s Nutrition Facts” that made the nutritional information for its foods products available. While each document provided a list of food items with a nutritional breakdown that the restaurant serves the Happy Meal was not included amongst the documents....   [tags: Supreme Court of the United States, United States]

Strong Essays
1424 words (4.1 pages)

Analysis of McDonald’s Corporation Advertising Essay example

- Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale. Advertising appeals to consumers through common images; the logo used is well-designed and there is a clear separation of art from commerce....   [tags: Advertising]

Free Essays
1431 words (4.1 pages)