managerial accounting Essay

managerial accounting Essay

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Austin Watches is a start-up watch producer and distribution company. Its strategy is to serve the upscale niche markets of the watch industry. It will capitalize on the German engineering and manufacturing used to build the watches. There are many untapped potential markets within this industry that desire high-quality, stylish goods, but do not think they can afford them or do not know where to purchase them.
It is the firm's intention to build and export its products to the United States and to make Austin Watches the number one selling European watch in the Western U.S. To do this the company's long-term goals are to achieve a 20% market share in the U.S, build brand image and brand equity through marketing, achieve a sustainable 55% profit margin, and eventually produce luxury watches in addition to the initial, moderately-priced line.

Mission
Austin Watches is a watch company that produces wristwatches for sale in the United States - initially in California. The company will build its image, as a quality watch first, and then will begin selling higher profit, luxury watches.

Austin Watches sells quality watches and provides excellent customer service for customers seeking a reliable watch. In the future Austin Watches intends to enter the luxury watch market

The Company and Ownership
Austin Watches is a privately owned international corporation. Production takes place in Germany and sales and marketing are focused in California, United States, for the short-term...

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