Krispy Kreme Doughnuts, Inc.
370 Knollwood Street
Winston-Salem, North Carolina 27103
PURPOSE: The purpose of this study is to issue my recommendations to the CEO and Board of directions of Krispy Kreme. This corporation is on a downward spiral and changes must be made at a rapid pace in order for any hopes of survival. It is struggling financially and struggling to remain a valued member of the New York Stock Exchange.
My first recommendation was to release top management and put the company in the hands of an industry specialist experienced with financial reconstruction and public trust renewal. The KKD Directors chose Stephen Cooper to lead their corporation and I will be working directly with him and his firm, Kroll, Zolfo, Cooper, LLC.
MISSION STATEMENT: In 2004, Krispy Kreme had plans to develop a mission statement, but I was unable to locate one. Due to the current problems that KKD is experiencing, I would suggest that a mission statement should be constructed. There is a logical way of conducting business in accordance with the facts and circumstances of the industry, however, the concept should incorporate the strategic ?vision? of KKD. Precise and concise, I would enter a suggestion of the following:
Krispy Kreme?s strategy is to develop, manufacture, market and distribute fresh doughnuts made from quality ingredients that enhance their freshness.
We will concentra...
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Krispy Kreme Donuts, Inc. Since Krispy Kreme was founded in 1937, it has grown into a leading branded specialty retailer, producing more than 5 million doughnuts a day and over 1.8 billion a year. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed”, Krispy Kreme also make more than a dozen other varieties of yeast-raised and cake doughnuts.... [tags: essays research papers]
548 words (1.6 pages)
- COMPANY ASSESSMENT Company Background In 1933, Vernon Rudolph and his uncle purchased a small doughnut shop in Paducah, Kentucky. This doughnut shop was owned by a French chef named Joe LeBeau. Chef LeBeau had a secret doughnut recipe that he included in the sale of the shop. This recipe that Vernon bought is used to make those wonderfully delicious glazed doughnuts that Krispy Kreme is known for world wide. In 1937, Vernon decided to settle down in Winston-Salem, North Carolina, and on July 13, 1937, he opened the very first Krispy Kreme Doughnuts.... [tags: company assessment]
1129 words (3.2 pages)
- The long, debated question has been asked for decades… which doughnut company reigns supreme, Krispy Kreme or Dunkin Donuts. Many people believe that Krispy Kreme is better because of it more traditional flavors and being able to get their doughnuts hot and fresh. On the other hand, many people like Dunkin Donuts because it is more modern with many different flavors to choose from and The choices of a variety of hot or iced coffees. Many people love coming into Krispy Kreme and watch their doughnuts being made right in front of them.... [tags: Krispy Kreme, Doughnut, Dunkin' Donuts]
1035 words (3 pages)
- Krispy Kreme Doughnuts Inc Case Study Summary In this SWOT analysis, I will delve into the strengths, weaknesses, opportunities, and threats that affect the Krispy Kreme Doughnuts Inc. Krispy Kreme is a highly successful company, whose main product, not surprisingly, is doughnuts. The company went public in 2000, and saw a hugely successful increase in share price immediately after. Vernon Rudolph founded the Krispy Kreme company in 1937 in Winston-Salem, NC. The company has since become a leading specialty retailer.... [tags: Business Strategy Management Analysis]
1128 words (3.2 pages)
- Since I was about four years old I had an obsession with fast food: Krispy Kreme. My obsession takes me way back I can even remember everything growing up. According to my grandmother, whenever we drove by a Krispy Kreme when I was about four, I would say the word "doughnut" seeing the big red circle sign the words saying hot Krispy Kreme doughnuts now. And that is where it all started for me and my favorite type of sweet junk food. Krispy Kreme, in particular, had an influence on me growing up.... [tags: Krispy Kreme, Dunkin' Donuts, Doughnut, Milk]
1068 words (3.1 pages)
- Krispy Kreme over the years have faced various problems. Included in these problems slow market growth due to shifts in consumer preference and the concern of Krispy Kreme’s fast growth which may result in market destruction of Krispy Kreme’s own position in the marketplace. Consumers on a continuous basis are choosing more healthy and nutritious options that align with their well-being. Due to this shift, many are evading doughnuts which has contributed to stagnant general progression in the doughnut industry.... [tags: Krispy Kreme, Doughnut, Dunkin' Donuts, Berliner]
1028 words (2.9 pages)
- Krispy Kreme doughnuts have been around for approximately seventy-five years. All properly made doughnuts glazed or jelly filled are good and in my opinion they have the best glazed doughnut in the market. Their mission is to “touch and enhance lives through the joy of Krispy Kreme “( http://www.krispykreme.com ). The vision is to “be the worldwide leader in sharing delicious tastes and creating joyful memories” ( http://www.krispykreme.com ). Mr. Vernon Rudolph purchased a “secret yeast-raised doughnut recipe from a New Orleans French chef, rented a building in what is now historic Old Salem in Winston-Salem, NC, and began selling Krispy Kreme doughnuts to local grocery stores within the co... [tags: Krispy Kreme, Doughnut, Dunkin' Donuts]
2285 words (6.5 pages)
- Krispy Kreme Doughnuts Introduction Krispy Kreme Doughnuts was the dream of a great entrepreneur, Vernon Carver Rudloph. Although, Mr. Rudolph did not invent the doughnut, he definitely improved the process of making the doughnuts and the taste of the doughnuts, with his secret recipe for yeast-raised doughnuts. There are many values, within, this organization that are passed onto employees, and then to customers. The company's shared values include: integrity, authenticity, passion, learning, sharing, and positive expectations.... [tags: GCSE Business Case Study, solution]
496 words (1.4 pages)
- Krispy Kreme Case Analysis INDUSTRY ANALYSIS In 2003, the U.S. doughnut industry was a $5 - $6 billion market. American households consumed an estimated 10 -12 billion doughnuts annually; this translates into over three dozen doughnuts per capita. In 2002, doughnut industry sales rose by about 13%. Sales from doughnut outlets rose by about 9%, to approximately $3.6 billion, whereas packaged doughnut sales at supermarkets, convenience stores and other retail outlets staggered in the past five years.... [tags: Business Analysis]
1932 words (5.5 pages)
- Krispy Kreme Business Analysis To enter in other countries is affected by a lot of factors. To make the decision of enter in new countries, we consider, first, it should be in countries that are closeness to other countries which already Krispy Kreme is, and has be successful. For example, Krispy Kreme today is present in countries that are named in the case, and has be successful, as Mexico, Britain, Australia and Japan, so is very logical to think that open new stores in closeness countries, with similar culture, would be successful to.... [tags: Business Analysis Finance Strategic]
1141 words (3.3 pages)