Between the years of 1937 and 1960,LIFE underwent changes involving the portrayal of the genders. In popular literature, stereotypes and views of certain subjects are often displayed for future study. In the case of gender differences, advertisements and articles yield the best portrayal of gender stereotyping of the time. The following issues of LIFE magazine were used in this paper: January-February 1937, January-February 1945, January-February 1952, and January-February 1960. At the end of the Great Depression in 1937, women had a very simple stereotype in the popular media. They were portrayed as staying home, cleaning, cooking, and mothering. The only pictures of women in LIFE were of housewives doing some sort of domestic work. Men were portrayed exactly the opposite, out at social functions or at some sort of important occupation. One of the first ads in the magazine was an advertisement for Colgate toothpaste. It pictured a girl in college complaining to her roommate that no one likes her and she is quitting school, “I should have never gone to college”. She then goes to her dean to quit and realizes she has bad breath. The dentist gives her Colgate and soon she has a date for the prom. “I love college now.” This cartoon advertisement seems to imply that in 1937, women went to college to get married. Most of the other articles involving women were ones that involved housework. Every last one of the cleaning and food advertisements had a pretty lady in a dress holding the item. Moreover, if there was a man in the picture, he was either getting food at the dinner table or sick in bed with his wife nursing him back to health. All of these articles implied the same thing: women stayed in the house and took care of all the domestic activities. Some ads did portray women outside the home. One cigarette ad had both a man and a woman on it. The Camel man was a cowboy, watching his herd, the Camel woman was a pretty young secretary busy at her typewriter. There was obviously a clear division of labor in 1937. Finally there was an popular art series exhibited in LIFE in January. The article was written about a series of murals painted of the depression. All the men in the paintings were working hard, carrying mailbags, building a house, farm work, and other hard labor jobs. The women were s...
... middle of paper ...
.... Less and less of the advertisements pictured women in a traditional dress. Also, while most of the articles in the previous issues had been about men, the 1960 issue was written as much about female accomplishments as it was about men’s. Concerning changes in male gender roles, one article titled, “New Roles in the Household” described instances of men tending to the house, cooking cleaning, and the kids, while the mother was out at work. In addition, one of the cover stories was of the US women’s Olympic ski team. Attitudes were changing by the early 1960’s. Women were not conforming to the past gender stereotypes. Instead, they were inventing a new one, which continues to further change today.
Gender roles changed a lot in this century and popular literature like LIFE magazine changed with it. At first women had a set role in the house, expected to tend to the house and children and not pursue careers of their own. Thirty years later men and women had changed the way they lived life as a gender. Popular magazine articles provided a good illustration of what we were like culturally seventy years ago, and how we have changed today.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Gender is a sociological factor which is a set of relationships, attributes, roles, beliefs and attitudes of human. On the other hand, sexuality can be referred into two traits. First is Biological; second is Physiological. Biological trait is about the difference of sex organs, the production of estrogen or testosterone. Physiological trait is about the difference of facial features, size of bones, shoulders, muscles, fatty issues. According to American Psychological Association, gender and sexuality impacts and is impacted by cultural, political, legal, and philosophical aspects of life.... [tags: media, communications, popular culture]
1374 words (3.9 pages)
- The media influences how people experience social life. Media such as newspaper, television and film, are important sources of information, education and entertainment. It can be used to learn more about the world and the people in it. In this regard it can be said that the media represent, interpret and endorse aspects of social experience (O’Shaughnessy and Stadler, 2005). The media are also implicated in social regulation, or in other terms, the government of society. The media are implicated in government and politics in an obvious way because modern systems of democracy are conducted through the media.... [tags: Media, Pop Culture]
1625 words (4.6 pages)
- Portrayal of Women in the Media My research topic I have chosen or the question I did my research on is: How does the way that women are portrayed on television affect the way women are seen in society. I am interested in this topic for the reason that in a lot of my classes we have been talking about stereotypes for women and also stereotypes of people just in general. I also have been learning a lot about the roles women have or what is expected of them compared to a man and what is expected of him.... [tags: Sociology, Gender role, Mass media, Gender]
1513 words (4.3 pages)
- 1 ABSTRACT Past research found that media culture, particularly magazines, present stereotypical notions of gender. Gender stereotypes are not inflexible, like a barometer stereotypes change to reflect both societal and cultural values. This research set out to study current gender stereotypes types in four popular magazines (Marie Claire, GQ, Shape and Men's Health). The advertisements were categorised into gender specific and gender neutral adverts. The results found that the mode for gender specific adverts for both men and women's magazines related to female specific related adverts.... [tags: Media Stereotyping of Men and Women]
2337 words (6.7 pages)
- Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company.... [tags: Gender Studies]
2315 words (6.6 pages)
- Gender portrayals in the magazines advertisements is an (impelling/popular/effective) way/vision to trace the cultural values and trends/customs. Indeed recent studies are showing that the cultural values are threatened by the change in the portrayals of men and women 's roles in the particular magazines advertisements. For instance these two selected articles in compare and contrast, are representing a part of these potential changes in China. After reading and analyzing them, it becomes clear that (While the portrayal of women 's beauty in China is transforming toward Caucasian beauty, the male platform for hegemonic masculinity in there is still depicting the local ethnics.) The fir... [tags: Gender, Sociology, Gender role, China]
1174 words (3.4 pages)
- Introduction ‘Femininity is associated with traits such as emotionality, prudence, co-operation, a communal sense, and compliance. Masculinity tends to be associated with such traits as rationality, efficiency, competition, individualism and ruthlessness.’  Despite many changes in equality and social attitudes, gender stereotypes are still common in society and in the English language in general. Children as young as 3 years old start to show signs of gender stereotyping (Martin & Little, 1990).... [tags: femininity, masculinity, gender differences]
1542 words (4.4 pages)
- Social Media is one of the most powerful sources of connecting with one another in todays’ society. With a growing emphasis on using social media to advertise, we are seeing more and more companies converting their efforts to better understand social media and how advertising through social media can positively impact their company. Of the many social media sites out there, one of the most influential to business growth through advertising is that of Facebook. Facebook is a social networking site which boasts over 600 million users, and with their center of attention directed toward advertising, its easy to see why a company would like to promote their image on the site.... [tags: Advertising, Facebook, Social media]
933 words (2.7 pages)
- For the last few decades it is argued to what extent popular fiction reflects such things as social changes in our society and topical debates. In this paper I will discuss to what extent popular fiction reflects debates about gender and sexuality. Moreover, I will look at the difference between postfeminism and third-wave feminism, afterwards I will more closely look at Candace Bushnell's book Sex and the City (1996) and relate the book's ideas about woman and woman's sexuality to postfeminism and third-wave feminism ideas.... [tags: social issues, women's rights]
1266 words (3.6 pages)
- Stop for a while; look at who are the people in the media industry that inspire you the most. Now look through you Instagram, Twitter, or Facebook. Who are those men and women you tag as your crush of the week. Are these celebrity pictures really how they look on a daily basic. Media has changed throughout the years and the technology used to edit pictures is sometimes taken to the extremes. With HD screens to camera lens that offer higher resolution; it’s easier to see the common pimples to the blemishes on people on TV screens.... [tags: media industry, twitter, facebook]
1546 words (4.4 pages)