Essay The McDonaldization of Higher Education

Essay The McDonaldization of Higher Education

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“Small wonder our national spirit is husk empty. We have more information but less knowledge. More communication but less community. More goods but less goodwill. More of virtually everything save that which the human spirit requires. So distracted have we become sating this new need or that material appetite, we hardly noticed the departure of happiness” 
― Randall Robinson


I love Happy Meals. Opening the house-shaped box, getting my free toy; it’s one of the best things about being a kid. And who hasn’t begged their parents to stay an extra fifteen minutes to play in the playground or laughed at a commercial with Ronald McDonald and the Hamburgler? McDonald’s is a part of childhood, and it’s a part of life. There are McDonalds’ all over the world and on most street corners all over America. But McDonald’s has an impact beyond just the fast food arena.

The term “McDonaldization” refers to the widespread influence McDonald’s business model has had on various aspects of life and society; the health system, shopping centers, media, and …the education system. It seems a bit far...

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Essay The McDonaldization of Higher Education

- “Small wonder our national spirit is husk empty. We have more information but less knowledge. More communication but less community. More goods but less goodwill. More of virtually everything save that which the human spirit requires. So distracted have we become sating this new need or that material appetite, we hardly noticed the departure of happiness”  ― Randall Robinson I love Happy Meals. Opening the house-shaped box, getting my free toy; it’s one of the best things about being a kid. And who hasn’t begged their parents to stay an extra fifteen minutes to play in the playground or laughed at a commercial with Ronald McDonald and the Hamburgler....   [tags: Teaching, Education 2014]

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