Essay on Factors of Tactical Planning and SWOT Analysis of Starbucks

Essay on Factors of Tactical Planning and SWOT Analysis of Starbucks

Length: 2365 words (6.8 double-spaced pages)

Rating: Research Papers

Open Document

Essay Preview

Factors of Tactical Planning and SWOT Analysis of Starbucks

     Millions of Americans these days depend on the glorious caffeine rich nectar provided to them daily by the local Starbucks chain store. With it’s humble roots firmly planted in Seattle Washington, this little coffee shop has turned from a novel idea, into a veritable necessity for Americans on the go. The amazing success of Starbucks can be attributed, in part, to tactical planning. It was through tactical planning that the management team behind Starbucks was able to be so wildly successful. By utilizing their strengths, and capitalizing on trends, as well as periodically evaluating weaknesses and threats, this little coffee joint has become America’s most enjoyable place to get coffee.

     Like many other organizations, executives at Starbucks realized the importance of planning. Planning involves making sound business decisions and goals for the company, specific divisions, a store, and for individuals (Bateman-Snell, 2004, p. 108). Starbucks’ executives have defined their business with the mission statement to “establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow” (Starbucks mission statement). Executives have found various ways of increasing their market by examining alternative paths to conduct their business. Most recently they are marketing to the younger generation by allowing them to download music and drink coffee at the same time. Tactical, or operational, planning involves breaking the mission statement into more specific goals and creating plans that are related to lower levels of the company (Bateman-Snell, 2004, p. 112). These plans are most often thought of by middle management and are developed into goals for sales, marketing, advertising, human resources, accounting, and financing. These goals will reinforce the company’s predetermined goal and help Starbucks achieve their desired success.

     There are factors that can influence the tactical planning at Starbucks that can be to their benefit, or to their detriment. Globalizing Starbucks has made drastic changes in their human resource demands, financial requirements, and their marketing strategies. Pricing at Starbucks has been affected by the economy due to a raise in the price of green coffee beans used for espresso drinks, an...

... middle of paper ...

...ty of Phoenix, Resource, MGT/330-Management:      Theory, Practice, and Application Web site:

Starbucks mission statement. Retrieved October 18, 2004, from http://www.starbucks      .com/aboutus/environment.asp

Bean counters: Starbucks to raise its prices. Houston Chronicle, September 29, 2004, 3.
Job center. Retrieved October 18, 2004, from      jobcenter.asp

Starbucks Awards & Accolades. Retrieved October 19, 2004, from http://www.starbucks      .com/aboutus/recognition.asp

Robert Struckman., Café Grande, The Missoulian. Missoula, Mont.: Sep 08, 2004. Pg. B1
Paula Moore. Independents' day, Coffee shops take on Starbucks for market share, The Denver Business Journal. Denver: Jul 30, 2004. Vol. 56, Iss. 2; p. A17

Sarah Hale Meitner. Starbucks' Expansion in Orlando, Fla.-Area Market Doesn't Faze Smaller Rival, Knight Ridder Tribune Business News. Washington: Oct 6, 2003. pg. 1

John Reinan, Staff Writer. Ready to lock horns; No. 2 Caribou Coffee is setting its sights on market leader Starbucks.; [METRO Edition] Star Tribune. Minneapolis, Minn.: Jan 26, 2004. pg. 1.D

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about The Importance Of Strategic And Tactical Planning

- Setting and Achieving Goals Successful organizations require their leaders to set and achieve goals on a consistent basis. In order for these organizations to meet their goals, their leaders must actively and carefully plan on how to meet these goals. There are many types of plans that successful organizations can and do use regularly to meet their goals. I feel that the strategic and tactical plans play the largest role in achieving goals because they lay out clear and structured plans in where organizations want to go in the immediate and long term future....   [tags: Management, Strategic planning, Time, Organization]

Research Papers
858 words (2.5 pages)

Essay on Starbucks in the Australian Market

- Starbucks is an American coffee company based in Seattle, it was founded in 1971. Starbucks use twin-tailed mermaid as their logo, the reason behind it is because, according to a greek mythology the twin-tailed mermaid used to seduce mariners into jumping out of the boat in to the water, it just simply means that it is irresistible. Today, Starbucks is one of the largest coffeehouse industry in the world. They provided high quality coffee, pastries and snacks. Regardless of its expensive price customers are still willing to pay for its quality....   [tags: Starbucks Analysis]

Free Essays
1319 words (3.8 pages)

Financial Analysis of Starbucks Corporation Essay

- Starbucks Corporation was formed in 1985. Starbucks Corporation start with purchase and roast the high-quality bean and sell them. Now Starbuck not only provide coffee but also tea and other beverages. The company brand product will be under name of Starbucks, Tazo, Teavana, Starbucks VIA, Starbucks Refreshers, Seattle’s Best Coffee, La Boulange, and Verismo brand . Starbucks Corporation sector now is in restaurant or specialty eateries. On 2013, Starbucks store reach into approximately 10,194 stores and approximately 9,573 licensed stores....   [tags: Starbucks Financial Analysis]

Research Papers
1083 words (3.1 pages)

Essay on Swot Analysis : Starbucks Company

- The PESTEL-DC analysis is a six factors that affect the company business, we going to explain how Starbucks impact the external issues of the firm. We’re going to explain the framework marketers used to analyze observed the macro environment factors that affect a company. Therefore, we’re going to identify the political organization factor. Economic, social, technological, environment, and legal environment factors. We’re going to discuss the PESTEL-DC analysis of Starbucks Company. The political issue that Starbucks faces is sourcing raw materials....   [tags: Starbucks, Coffee, Brand, Coffeehouse]

Research Papers
1389 words (4 pages)

Starbucks Coffee Operation Management Essay

- Introduction: 3 The Transformation Role of Operations Management: 3 Starbucks Coffee Hiratage: 3 Starbucks Coffee Mission: 4 Starbucks' Supply Chain Objectives 5 Product quality, service reliability and management of operations at Starbucks 6 Introduction: Every business is managed through multiple business functions each responsible for managing certain aspects of the business. Operations management (OM) is the business function responsible for managing the process of creation of goods and services....   [tags: Starbucks Analysis]

Research Papers
1671 words (4.8 pages)

Starbucks Case Analysis Essay

- Starbucks Case Analysis Background The company started its activity in 1971 as small coffee shop located in Seattle specialized in selling whole arabica coffee beans. After being taken over by Howard Schultz in 1982, following a rapid and impressive growth, by mid 2002 the company was the dominant specialty-coffee brand in North America, running about 4,500 stores, 400 international stores and 930 licenses. In 2002, unexpected findings of a market research showed problems regarding customer satisfaction and brand meaning for Starbucks customers....   [tags: Business Analysis Starbucks]

Free Essays
1693 words (4.8 pages)

Starbucks Business Analysis Essay

- Summary of organization’s historical development Starbucks Coffee Company was founded in 1971 in Seattle’s Pike Place Market (Starbucks Company Profile). The original name of the company was Starbucks Coffee, Tea and Spices, later changed to Starbucks Coffee Company. Starbucks was named after the first mate in Herman Melville’s Moby Dick is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim....   [tags: Starbucks Business Analysis Strategy]

Free Essays
1219 words (3.5 pages)

Starbucks Corporation Essay

- Starbucks Corporation Starbucks History: Starbucks’ opened its first store in 1971, at Pike Place Market in Seattle, by three partners Zev Siegel, Jerry Baldwin and Gordon Bowker. Starbucks opened with the intent of being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book, Moby Dick, and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks....   [tags: Business Analysis Starbucks Management Strategy]

Research Papers
1999 words (5.7 pages)

Starbucks Essay

- Starbucks Introduction "Rewarding everyday moments". The Starbucks Mantra clearly implies that they are not selling just coffee. They claim to be selling the coffee experience. Their coffee bars that sell specialty coffee also gives customers an ambience where they can be themselves. Starbucks advertises themselves as the third place between home and office, where you can escape, reflect, read, chat or listen. They have become the largest player in the coffee industry and is still looking for avenues to expand themselves....   [tags: Starbucks Business Analysis Management]

Free Essays
1009 words (2.9 pages)

Starbucks Essay

- 1. Starbucks, according to the information provided in the case, has an array of products generally associated with coffee products. Starbucks started in 1971 selling gourmet coffee. Then Starbucks expanded its product mix into different types of products lines, most likely, to better meet the needs and wants of a wider target market and thus hopefully increase sales. Starbucks new product lines included more than 30 blends and single-origin coffees, handcrafted espresso and blended beverages, Tazo teas, a line of bottled Frappauccio coffee drinks, and Starbucks DoubleShot....   [tags: Business Analysis Starbucks]

Research Papers
2049 words (5.9 pages)