Amazon.com Case Study Essay

Amazon.com Case Study Essay

Length: 1495 words (4.3 double-spaced pages)

Rating: Powerful Essays

Open Document

Essay Preview

The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission, strategic direction, core competencies, relied technologies and their future impact of new technologies, and how management and use of consumer data will impact future business.

In addition, we have analyzed Amazon’s strengths, weaknesses, opportunities and threats in a SWOT analysis. Based on this analysis, and research, we have recommend a course of action as to how Amazon should respond to their weaknesses and threats and how best to leverage strengths to take advantage of available opportunities.

Amazon’s Mission and Strategic Direction

Amazon.com, Inc. is an internet retailer headquartered in Seattle, Washington founded by CEO Jeff Bezos. Their mission and strategy is quite simply “to offer Earth’s Biggest Selection and to be Earth’s most customer-centric company, where customers can find and discover anything they may want to buy online and [we] endeavor to offer our customers the lowest possible price.”1 And, if they can’t help they will point the customer to a site that can.

The company accomplishes this by operating six global internet sites: www.amazon.com, www.amazon.ca, www.amazon.de, www.amazon.jp, www.amazon.co.fr and www.amazon.co.uk. Through their zShops, auctions, affiliate program, Merchants@ and Amazon Marketplace programs, Amazon, and their sellers and partners, offer new and used collectibles and products in categories such as apparel and accessories, DVDs, electronics, computers, books, music, videos, cell phones, tools and hardware, the list is almost endless. In order to maintain quality, the company packages and ships all of its merchandise. They also continue to negotiate volume deals with suppliers to meet their goal of lowering prices.

Additionally, Amazon has formed partnerships and alliances with publishers, other on-line retailers, technology providers, either handling their web site operations or linking brick-and-mortar entities to its virtual storefront. As part of their diversification strategy, Amazon recently acquired Internet Movie Database www.imdb.com (IMDb), which is an authoritative source of information on movie and entertainment. This acquisition is one of many Amazon is making expand its product and service offerings. The company is also preparing to sell internet domain names and already ...


... middle of paper ...


...omers. Possible future partnerships could involve companies like AT&T who is currently developing a “web cents” card for online shopping. This partnership could also lead to technology developments which Amazon already uses to leverage its position. All in all Amazon should do well if it continues to stay true to its mission – the customer.

References:

Amazon.com, “Investor Relations,” “About Amazon.com,” “Annual Report,” “Privacy Notice,”, “Web Services,” www.amazon.com, Online, May 2003, www.amazon.com>

Kaplan, Simon, “The Right Fit,” www.cio.com, Online, May 2003 www.cio.com/archive/120101/fit content.html

Dignan, Larry, “The Day Ahead: Dot-coms grow up, chief execs step out,” www.zdnet.co.uk, Online, May 2003, Fool.com, “Amazon’s CEO Letters,” www.fool.com, Online, May 2003, www.fool.com/server/foolprint.asp?file==/news/foth/2002/foth021119.htm

Bannan, Karen J., “Book Battle,” Media Week,” EBSCOhost, Online, May 2003, Vol. 10 Issue 9, P72, 2p, 5c

Hoovers.com, “Profile,” www.hovers.com, Online, May 2003, www.hoovers.com/premium/profile/3/0,2147, 51493,00.html

Fortune.com, “Amazon: Can Amazon Be Saved?,” www.fortune.com, Online, May 2003, www.fortune.com

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Amyotrophic Lateral Sclerosis Case Study Essay

- Case Study: A thirty six year old male has developed severe muscle weakness throughout the body. The condition began fifteen months ago with a left foot drop and within a year, he described difficulty with speech and swallowing, muscle twitching and cramping, and muscular atrophy throughout the upper and lower limbs. Within the last two months, his breathing has become more difficult, and there has been a noticeable difference in his voice. Prior to the fifteen months, he presented little to no symptoms....   [tags: Case Study]

Powerful Essays
1519 words (4.3 pages)

Case Study of Ericsson and Amazon Web Services Essay example

- Assess how Ericsson benefitted from Amazon Web Services (AWS) in terms of cost reduction, automated software updates, remote access, and on-demand availability. Amazon Web Services has benefitted Ericsson. Ericsson had specific business needs for the support of their business and Amazon’s Web Services was able to provide them with a robust global infrastructure that provided Ericson some significant cost savings. AWS gave them the ability to scale their application according to the business demand or changes....   [tags: cost, reduction, software, updates, remote]

Powerful Essays
734 words (2.1 pages)

Essay on Ebay Business Analysis

- Internet Strategy Paper eBay, Inc. EBAY INC. eBay, the online auction web site, was founded in San Jose, California on September 3, 1995, by computer programmer Pierre Omidyar as AuctionWeb. The very first item sold on eBay was a broken laser pointer for $14.83. Chris Agarpao was hired as eBay's first employee and Jeff Skoll was hired as the first president of the company in 1996. In November 1996, eBay entered into its first third-party licensing deal with a company called Electronic Travel Auction to use SmartMarket Technology to sell plane tickets and other travel products....   [tags: Business Case Study]

Powerful Essays
1822 words (5.2 pages)

Essay on Apple & Foxconn Case Study

- Foxconn: Impact of globalization on labor conditions. Hon Hai Precision Industry Co., Ltd which trades as Foxconn Technology group or as the media calls it Foxconn has been in media limelight recently due to labor problems that have surfaced from the organization. Foxconn is a major equipment manufacturer supplier to electronics giants like Blackberry, Apple, Microsoft Xbox, Sony PlayStation and the Nintendo Wii. The internet has several articles and controversies regarding the deplorable worker conditions and cases of suicides by the workers....   [tags: Foxconn Case Study]

Powerful Essays
2511 words (7.2 pages)

Essay on Principal Miller Case Study

- Leaders in the school have hard decisions to help make on a daily basis. They need to evaluate their decisions to make sure they are ethical and effective. Administrators need to listen to all sides of a situation and evaluate all options before they make a decision. This process is difficult because administrators need to make sure that all parties involved are satisfied with the decision that was formed. The Requested Change case study In the case study with Principal Miller, he had to make a decision to change the instruction program or to keep it....   [tags: Decision Making Case Study]

Powerful Essays
1523 words (4.4 pages)

Childbirth Case Study Essay

- The case study that I will be looking at in this assignment is case study 2. This relates to Niamh and her partner who are pregnant with their second child. Their daughter from the previous pregnancy is now four years old, but the memories of the birth have caused anxiety to linger with them as they found it to be very traumatic. They are both very excited and happy to be pregnant again and are looking forward to the arrival of their second child. However, they both have very differing views on the delivery....   [tags: Psychology Case Study]

Powerful Essays
1457 words (4.2 pages)

E-Bay Case Study Essay examples

- MANAGE AN E-BUSINESS SUPPLY CHAIN: Case Study No. 2 The business model that eBay utilises is based on a person to person model. This model is also used in other forms such as garage sales and flea markets. This business model for eBay has been very successful due to the fact that there is no middleman. The lack of there being a middle man cuts costs for customers as they are dealing with the sellers themselves, which allows customers to bid at prices they are happy with or find an item that satisfies the price bracket they are looking for or willing to spend....   [tags: Business Case Study]

Free Essays
737 words (2.1 pages)

Puma Company Case Study Essay example

- Course: International Business Management Activity: Case Study Company: PUMA |1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. | |1950: |Puma had established export ties to the United States, | |1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG....   [tags: Business Case Study]

Free Essays
1746 words (5 pages)

Texaco Case Study Essay

- Symptoms of Problems at Texaco Identification of Root Problems and Unresolved Issues Highly qualified African-American employees filed a class action suit against Texaco in 1994, stating that the company failed to promote African-American employees to a higher position and it failed to compensate them in relation to Caucasian employees in similar positions. Throughout the investigation of Texaco if was found that documents would potentially damage Texaco were being withheld. When secret tape recordings from Texaco executives revealed not only vilely insensitive racial attitudes but it also demonstrated the eagerness of the executives to withhold any and all sensitive internal documents per...   [tags: Business Case Study]

Powerful Essays
995 words (2.8 pages)

amazon com Essay

- Have you ever purchased any product on the Internet, used the Internet to collect information or data, or played computer games on the Internet. You must agree that it is fast, easy, and enjoyable. The Internet has been a part of our daily life for several years now. In addition, in the business world, a new business model, E-business and E-commerce, has appeared for several years. According to Ali, there are two main types of E-commerce: B2B and B2C (2000). One is business to business (B2B). This means that enterprises use the Internet to transact or trade between business operations and their partners....   [tags: essays research papers]

Powerful Essays
2097 words (6 pages)