Essay on Direct To Consumer Pharmacuetical Advertising

Essay on Direct To Consumer Pharmacuetical Advertising

Length: 1429 words (4.1 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

The Misleading Truth About Pharmaceutical Advertisements

     Is a patient at liberty to diagnose his or her own affliction? If so, are they also qualified enough to know the right medication and take into consideration the drugs adverse effects? With the recent onset of direct to consumer advertising for prescription drugs, this is becoming the case. In 1994, expenditures on direct to consumer advertisements were about twenty-five-million a year. By 1998 that figure changed to about 225 million (Sasich 2). Turn on the TV, there they are. Open your favorite magazine, there they are again. Listen to the radio, congratulations, you’ve found another ad for the latest prescription drug. Rush down to your local physician and life will be perfect, right? Do these advertisements have a place in healthcare, where they could be potentially dangerous? Although educating the public about treatment options is not a bad thing, these advertisements are misleading the public into unnecessary treatment.

     We first have to look at what an advertisement is intended to do: persuade. Advertisements for prescription medication are not only persuading the general public to get the treatment, they are telling them that they have the affliction. This is increasingly damaging in cases where the affliction is somewhat subjective, such as depression. I’m sure that every normal person has at least once in they’re life felt sad or depressed. This does not mean that there is a problem that would require medication. But advertisements are telling them that they do. If a patient feels this way, take this, everything will be perfect and the patient will unquestionably feel happy. Take this pill and problems will disappear faster than a hamburger at Weight Watchers. This is not the case. Advertisements are not selling the remedy; they are selling the affliction, and promising that your life’s problems can be whisked away in one convenient little pill. Since the onset of advertisements for medication, the industry has skyrocketed. Pharmaceutical companies are making more profit now than ever before (Sasich 5). Does this mean that more people are getting sick? Obviously not- it means the industry is prescribing the medication not the doctors. It means that people are being fooled into their own sickness. The pharmaceutical industry is a s...

... middle of paper ... about the condition’s precursors, or make any attempt whatsoever to clear up misconceptions about the condition. It is also extremely rare that prescription drug ads provide any information about the drug’s success rate, treatment duration, alternative treatments, and behavioral changes that could enhance the health of affected patients. If public schooling gave the same “education” as these advertisements, we would surely be a nation of idiots.

Direct to consumer prescription drug advertising is clearly presenting information in a biased and misleading manner. The public is becoming increasingly aware of treatments and the role a physician is playing in the process of diagnoses is clearly being undermined. Information about prescription drugs needs to be presented in a clear, straightforward way so the public can be educated about adverse and desired effects of a drug equally.

Works Cited
Celexa citalopram HBr. Advertisement. Architectural Digest May 2001: 54.
Effexor xr. Advertisement. Architectural Digest May 2001:129.
Sasich, Larry D. “Direct to consumer advertising” Public Citizen June
2001. <>

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on Direct-to-Consumer Pharmaceutical Advertising

- In the modern world of medicine, large pharmaceutical companies have often been part of a strong debate. The controversy concerning Big Pharma is about the marketing malpractices used by these large pharmaceutical companies that have resulted in negative implications for consumers. In James Le Fanu’s book, The Rise and Fall of Modern Medicine, the existence of secrets held by the drug companies is highlighted. These secrets can be broken down into a group of four: (1) Drug companies underestimate side-effects that are dangerous to consumers, (2) Drug companies control the information doctors receive, (3) Patients are prescribed drugs they do not need, and (4) Drugs target s...   [tags: Marketing Malpractice]

Strong Essays
2505 words (7.2 pages)

Essay on The Unethical Impacts of Direct to Consumer Drug Advertising

- Over the last several years, pharmaceutical companies have launched a campaign style called Direct to Consumer Drug Advertising or known as DTCA. This campaign has led to a large increase of clinical examinations has led to a large increase in clinical examination and this makes the pharmaceutical companies happy and helps padding their pockets. Using this type of advertising, these drug companies allow details of a particular drug to spread to a potential patient and then most likely pushed by the doctor upon visit....   [tags: pharmaceutical, marketing, side effects]

Strong Essays
1123 words (3.2 pages)

The Dangers Of Direct And Advertising Essay

- In the article “The Dangers of Direct-to-Consumer Advertising” the author Lori Glass writes about the current issues today regarding advertisements for prescription medication on television. Glass’s main argument is that direct-to-consumer (DTC) advertising for prescription medicine on television is harmful and manipulative to Americans. Some people would say that DTC advertisements aren’t harmful just simply made to inform people about drugs that are out there that could help with their current medical problem and what better way to do it than on television that millions of Americans watch daily....   [tags: Advertising, Pharmacology, United States, Emotion]

Strong Essays
1118 words (3.2 pages)

Consumer Advertising : A Potentially Powerful Source Of Consumer Health Information

- Direct to consumer advertising is a potentially powerful source of consumer health information. It is used to promote its prescription products directly to patients. Currently it’s only permitted in the US and New Zealand. Regulatory agencies in other countries have not allowed it due to concerns regarding the impact on public health. The advertising gives the audience key distinctions to the products and should give the truth about the product. Advertising gives you information on what the drug is for and possible side effects and dangers from taking the drug....   [tags: Advertising, Pharmacology]

Strong Essays
848 words (2.4 pages)

Direct Mail and Email Marketing Essay

- Direct mail marketing is also referred to as direct response advertising. This is because it allows businesses and other organizations to communicate straight to customers using techniques like text messaging, interactive websites, display ads online, email campaigns, flyers, catalogs, letters, television commercials, outdoor ads, and newspaper and magazine ads that normally generate response. There are quite a few characteristics that determine direct marketing. First, generating a database that often contains other information that may be relevant from business to business is used in developing the database of target-marketed businesses....   [tags: Direct Response Advertising, Firm Strategy]

Strong Essays
2192 words (6.3 pages)


- 1. INTRODUCTION Advertising is a type of marketing communication tool intended to inform and persuade potential audience to take some action in buying a product or service. The purpose of advertising is to create awareness of the product or service being advertised and provide information that will persuade the consumer to take action and make buying decision, not only to purchase but to repurchase and ultimately creating brand-loyal customers (Ayanwale et al., 2005). In today’s highly competitive market, marketers are facing challenges in developing effective TV advertisement and thus they have to think beyond informing, educating and facilitating the customers....   [tags: Advertising ]

Strong Essays
2263 words (6.5 pages)

Benefits Of Direct Mail Advertising Industry Essay

- Introduction Direct mail advertisers distribute marketing materials, such as coupons, flyers or samples, primarily through the US Postal Service (USPS) and occasionally through other commercial delivery services. Direct mail has historically provided a less-expensive alternative to traditional advertising outlets like television, radio and magazines. However, for decades, increased completion from digital advertising has threatened the industry. Consequently, the Direct Mail Advertising industry is expected to increase marginally at an annualized rate of 0.1% to $11.9 billion over the five years to 2016; which includes 1.1% projected growth in 2016 alone....   [tags: Advertising, Marketing, Mail]

Strong Essays
1000 words (2.9 pages)

Advertising and Global Consumer Culture Essay

- If the main purposes of the media are to inform, educate and entertain advertising covers two of these, introduction of a product, the teaching of how it can be useful People are exposed to over 3000 adverts in one day. This essay discusses the particular values or meanings that advertising associates with the global, the ideas that challenges those particular meanings. Modern day advert competes heavily for audiences rating, and most of these contain a comedic nature but also for many products, commercials incorporate an adult nature a lot of the times....   [tags: Consumer Studies]

Strong Essays
1417 words (4 pages)

Medicine and Drugs - Direct to Consumer Pharmaceutical Marketing Essay

- The Problems of Direct to Consumer Pharmaceutical Marketing       In 1997, the Food and Drug Administration relaxed its restrictions on direct-to-consumer marketing of pharmaceuticals. Prior to this ruling, drug manufacturers were prohibited from mentioning both the name of the drug and its indications in consumer-directed advertisements without also including a large amount of technical information about the drug, including all known side effects, contraindications, and dosage recommendations (Stevens, 1998)....   [tags: Exploratory Essays Research Papers]

Strong Essays
1610 words (4.6 pages)

Essay Consumer and Trade Advertising

- Consumer and Trade Advertising ADVERTISING a collective term for public announcements designed to promote the sale of specific products or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple notices in the classified-advertising columns of newspapers to integrated marketing communications, involving the concerted use of advertising in newspapers, magazines, television, and radio, as w...   [tags: Advertising Advertisements Media Essays]

Strong Essays
1235 words (3.5 pages)