Consumer Appeal Essay

Consumer Appeal Essay

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Consumer Appeal


     Advertisers of today have strategically combined commercials and
television shows in order to sell products. Gloria Steinem discusses a similar
idea in her article, "Sex, Lies, and Advertising." She repeatedly demonstrates
how advertisements, particularly in magazines, are complementary to the articles
around them. In the same manner, so are commercials to television programs.
They are both aimed at the same groups or types of people, such as sex, age,
gender, etc.
     Many times, the time of day or day of the week a show is aired has a lot
to do with the types of viewers the program will attract. Thus, the types of
commercials will also differ. On Saturday nights at 10:00 p.m., the program
"Profiler" airs, a mystery-thriller series. The story line is of a young,
beautiful white female trying to capture a serial killer/stalker, who killed her
husband and continues to stalk her. The show is very detail oriented, in the
sense that the viewers need to pay close attention to what is going on to be
able to follow along with the mystery. It tends to "suck you in", so to say,
because it causes the viewers to become involved and engrossed in solving the
mystery.
     The assumed target of this series is mainly adults over the age of
twenty-five, with the exceptions of those viewers that do not watch it at the
time it actually airs, but they tape it to watc...

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