There are many factors, internal as well as external that impact the planning function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles and approximately 2.4 million vending machines, beverage dispensers and coolers.
The Coca-Cola Company experienced a period of rapid change during the 1900 thru 1909 timeframe when the company experienced a period of rapid growth. This rapid growth was attributed to three pioneers sectioning off the country into territories and selling bottling rights to local entrepreneurs. Their combined efforts attributed to advancements in bottling technology which improved efficiency and product quality. “By 1909, nearly 400 Coca-Cola bottling plants were operating, most of them family-owned businesses. Some were only open during hot-weather months when demand was high” (Coca-Cola, 2004). During the 1920’s and 1930’s Coca-Cola began its international expansion led by Robert W. Woodruff, who was the Chief Executive Officer and Chairman of the Board. Coca-Cola plants were opened in France, Guatemala, Honduras, Mexico, Belgium, Italy and South Africa. “By the time World War II began, Coca-Cola was being bottled in 44 countries” (Coca-Cola, 2004). These two different periods of time were when Coca-Cola experienced its most crucial rapid change due to bottling innovation and company expansion.
Beginning in the 1920’s building their global network, Coca-Cola is now the “world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands in over 200 countries” (Coca-Cola, 2004). Competing globally is a difficult task due to the unpredictability of foreign markets (Bateman &Snell, 2003). Coca-Cola not only recognized the opportunity in the global market but was able to expand successfully. Canada and Panama were the start of their global market in 1906. Since then th...
... middle of paper ...
...ve the responsibility to act in every situation according to the highest standards of ethical conduct” (Coca-Cola, 2004). Coca-Cola institutes that its employees are the representation of the ethical standards behind the product. Coca-Cola has had some challenges throughout its existence as a company (i.e. “New Coke”) and has felt the need to face each and every situation with Honesty and Integrity, believing that in order to remain valid and legit in the market place, a company must retain its ethical standards at all times.
Coca-Cola Company. (2005). A Global Business. Retrieved June 7, 2005,
Coca-Cola Company. (2005).
from http://www.2.coca-cola/com/our company/historybottling.html
Bateman, T.S. & Snell, S. A. 2003. Management: The New Competitive Landscape, Sixth Edition. McGraw-Hill/Irwin, New York, NY.
Source for Rapid Change http://www2.coca-cola.com/ourcompany/historybottling.html
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Internal and External Violence Specific time periods, such as World War II, and the Post-Civil War era bring to mind images of hate, death, and violence. Not solely external violence or violence that is carried out, such as murders, war, or blatant displays of violence such as those in Ellison’s Battle Royal, but internal violence as well. Internal violence is more about the mind, a violence of emotion, though internal violence is closely linked to external violence. They are linked not only because external violence causes internal violence, but also because of the reverse.... [tags: Violent Violence Internal External Essays]
1473 words (4.2 pages)
- External and Internal Factors There are many external and internal factors that impact the planning functions of management. We must all be mindful of these factors because they could have an enormous impact on organizations productivity. The process of assessing the external and internal factors that an organization will face can be vital to the planning function of management. One must determine a set of issues and constraints and then list the assumptions that will impact the implementation of the plan.... [tags: External Internal Factors Management Essays]
1045 words (3 pages)
- Individual reactions to situations of external or internal conflict are reflected in much of literature. In the play Hamlet by William Shakespeare, the character of Hamlet must deal with both external and internal conflict. He faces the death of his father, the knowledge that his uncle Claudius is his father's murderer and the knowledge that he must take revenge. Hamlet's responses to these external conflicts and his own internal views proclaim his nature and character. Hamlet is very distraught and grief stricken for the death of his father, the King of Denmark.... [tags: Shakespeare, Analytical Essay]
780 words (2.2 pages)
- Validity Generally speaking statistics, research, and reports are everywhere. Statistical data is reported regarding professional and amateur athletic sports, the weather, social activities such as how many people did or did not enjoy a particular movie, and which product one should purchase. Additionally, there are reports which impact how people make serious choices about healthcare, career paths, education, and purchasing a home. Finally, professionals and consumers make decisions about physical and mental treatment approaches.... [tags: Research Analysis ]
1830 words (5.2 pages)
- There are two classes of factors that jeopardize the validity of research findings they are internal and external. Internal validity is the extent to which a test measures what it claims to measure. External validity on the other hand, is the extent to which the results of a research study can be generalized to other groups, times, and settings (Trochim and Donnelly, 2008). Internal validity is threatened whenever there exists the possibility that alternative causes, other than the independent variable, are responsible for the effect.... [tags: Research Analysis ]
1227 words (3.5 pages)
- Google’s internal structure stability can be influenced by external factors. To ensure the right decisions made, they must complete external and internal analysis. Google’s must contend with external environment influences, which are political, economical, and a technological. Day after day must be able to understand how the external environment influences can provide advantages to obtaining opportunities but on the downside expose the threats that Google has to overcome to be successful. For Google to maximize the market opportunities, Google must recognize its internal value, rarity, and organization.... [tags: google, google's threats, yahoo]
879 words (2.5 pages)
- Annually, Fortune magazine releases a list of the top 500 largest companies in the United States (Time Warner Co., 2008). Being ranked no. 44 in 2008, Microsoft has increased its revenues 15.4% since 2006 because of its continued efforts to release latest technology (Time Warner Co., 2008). To understand how Microsoft continues to lead in profits, sales and technology, the consumer must realize internal and external factors influence how Microsoft performs and operates. In depth, Microsoft’s planning functions are influenced by the consumer’s need, which continues to influence Microsoft’s products and services.... [tags: Business Management]
1364 words (3.9 pages)
- Barclays’ Internal and External Customers Barclays offers a wide range of services to both internal and external customers. Internal customers are member of staff/colleagues that work in an organisation. Examples of internal customers in Barclays include: Small Business Managers, Customer Relations Team, telephone operators, Financial Planning Managers, Customer Service staff, Counter staff, Accountants, Consumer Relations Team, and Relationship Managers. External customers are the majority of individuals who lives in the local areas.... [tags: Business Management Studies]
2052 words (5.9 pages)
- Dialectics of Internal and External ABSTRACT: The central topic of this paper is the analysis of the dialectical interdependency of internal and external in the theory of language as a symbolic system. Referring to and analyzing the philosophic legacy of W. von Humboldt, B. Russell, L. Wittgenstein, F. de Saussure and G. Spet, the author concludes that the dialectics of internal and external is not an accidental and episodic phenomenon of language. It rather is an intrinsic, ontological trait apart from which an adequate cognition of the essence of language is impossible.... [tags: Philosophy Philosophical Papers]
3319 words (9.5 pages)
- Internal and external beauty are both very important in our society. To be beautiful internally means to have a kind heart and be understanding. To be beautiful externally means to be beautiful on the outside such as having a nice figure and an attractive smile. Internal beauty is important because beyond looks, it is your personality that is noticed. External beauty is important because it is your attractive figure that brings notice to someone’s great personality or external beauty. To me, internal and external beauty are represented and influenced by family members, friends, and society as a whole.... [tags: essays research papers]
675 words (1.9 pages)