Advertisements are everywhere. After turning on the television, within minutes the viewer will glimpse dozens of spot ads that attempt to lure him/her to buy a certain product, join a certain club, or watch a specific show. When driving on a highway those in the vehicle will pass countless billboards urging them to stop at a particular restaurant, spend the night at a distinguished hotel, or visit enjoyable family theme parks. The most prominent form of advertisement, however, are those ads found in magazines. Magazines house numerous ads for every different product imaginable. Advertisements that promote cigarette smoking cover dozens of magazine pages each month. With a variety of brands to choose from, including Marlboro, Kool, Winston, and Newport, advertisers compete with each other to target every age, gender, and career profession to successfully convert smokers to their brand of cigarettes. Before a person decides on what brand of cigarettes to purchase, he/she must ask and be able to answer one question; Which cigarette advertisement most effectively urges people to buy their brand of cigarettes?
The first cigarette ad that is attached is that promoting Winston cigarettes. This ad, taken from Mademoiselle magazine, is predominately targeted towards women. It is a two-page advertisement that reads, “I wanted a light, not his life story.'; Below the quote there is a round, black “No Bull'; stamp imprinted. On the opposite page there is a black and white picture of a woman smoking her cigarette. She is listening to the man sitting next to her incessantly talking. From the expression on her face the reader is able to assume that she is completely uninterested in what he has to say. Obviously annoyed, she is thinking to herself that all she wanted was a light. The twice-mentioned “No Bull'; slogan that exists on both pages of the Winston advertisement adds great emphasis to the fact that Winston cigarettes contain 100 percent tobacco and no additives. Besides the fact that the advertisement is large, it also draws the reader’s attention through its color scheme. A box of Winston cigarettes is colored red and white; similarly, the quote is enclosed in a white box surrounded by red on both the top and the bottom, bringing further e...
... middle of paper ...
...rtrayed in this advertisement in no way seemed trashy. She was not looked upon as a sex symbol or other related stereotypes pointed out in Killing Us Softly which have often been used in the past. The model was presented as being a “real woman.'; Although this real woman persona is a stereotype as well the real woman of today can relate to her in a stronger sense.
With all the distinct cigarette advertisements which are present in today’s society it is common to vary the choice of brands to buy. With respect to the three advertisements looked at, I feel compelled to favor Winston. The Winston cigarette advertisement portrays an image of a much more confident and secure woman. Such an attitude is greatly desired and admired by women of today. With its creativity, color, scheme, catchy quote, and relatable images the Winston advertisers successfully attract many prospective buyers. After thumbing through magazine after magazine, acknowledging the different aspects of each distinct cigarette ad, I believe that the Winston brand cigarette promotion conveys the most desired image, and is thus, in turn, the most effective advertisement.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Smoking has been a major part of American culture since the end of the nineteenth century. While it made its most public debut while prohibition of alcohol was going on, it was seen as a negative thing just the same as drinking. With people beginning to feel negatively against smoking, as the same as drinking alcohol, it almost made the activity more popular. At this time there was a “rise in popularity in tobacco, especially in its new and most devious form, the cigarette” (Brandt, p.45).What brand a person smoked was all on preference, but the popularity of them was all on how it was advertised.... [tags: Nicotine, Health, Tobacco]
819 words (2.3 pages)
- In the middle of the twentieth century, mostly during the 1950’s and the 1960’s, smoking was more prevalent and smoking advertisements were more common as well. In the 1950’s, people didn’t know that smoking caused lung cancer and various deadly diseases. One technique that cigarette advertisements in the 1950s advertised their product was to use the doctor as a spokesperson and say their cigarette was the “doctor’s preference.” Doctors (the image of health) could be associated with cigarettes because people did not consider cigarettes unhealthy.... [tags: tobacco, smoking ads, cigarette]
1162 words (3.3 pages)
- Electronic Cigarette Ads: Are They What They Claim to Be. Living in a world where many prefer to believe what is shown to them, rather than doing some of their own research, can lead to consequences. (Figure 1) Some people believe electronic cigarettes are a safer and healthier alternative to the actual cigarette because of how they are advertised. “Because they [e-cigs] deliver nicotine without burning tobacco, e-cigarettes are purported to be safer and less toxic than conventional cigarettes.... [tags: Nicotine, Tobacco, Smoking, Electronic cigarette]
1356 words (3.9 pages)
- Cigarettes, Alcohol, and Cars, Oh My. An Analysis of Cigarette Advertising Advertisements about cigarettes is nothing new, in fact these advertisements have been enticing consumers for decades. These advertisements all painted the same picture that smoking is great for you, everyone is doing it, even your doctor. The use of sex appeal to sell the product by eluding that cigarette smoking is attractive and entices the opposite sex. Cigarette advertising can be traced back all the way to 1884, when James Buchanan Duke hired Edward Featherston Small to help promote his cigarettes around the world.... [tags: Cigarette, Tobacco, Tobacco advertising]
887 words (2.5 pages)
- In the United States, the average teenager is exposed to over 40,000 ads in a year on television, and roughly all of them target the teen image negatively. A quarter of a trillion dollars is spent on advertising yearly. The tobacco industry, arguably the most potent cynical influence spends about 30 million dollars on advertising in just one day and their commercials directly target and impact teenagers at their genesis, the age of 13.(Dolan 1) 3000 teens try their first cigarette a day and thats 1,095000 teenagers a year(.... [tags: advertisement, cigarette companies, ]
1034 words (3 pages)
- In today’s society, advertising plays a huge part of sale production around the world. Advertising is found in almost every place imaginable and where a person least expects it. Some advertisements are very noticeable and distinct, while others are very subtle yet the human eye tends to catch them. There are advertisements all around us which include signs, posters, news papers, Internet, television, movies and much more. Just take a look around and see how many ads can be found. On average, an American sees up to 3000 advertisements in one day.(ASP) I find this is somewhat believable because advertisements are everywhere.... [tags: advertisements,]
868 words (2.5 pages)
- Imagine yourself walking around the street in a large city like New York City or Chicago and see millions of advertisements everywhere in the city’s streets. Once, you see something that are disturb or afflict advertisement like show a picture of a baby take a drugs in horrible place that make you shock when you see it. In our currently society, the shocking content in advertisement is very hard to shock us now. Author Bruce Grierson argues that modern advertisement does not shock us anymore, because of too many companies have done much different kind of advertisement methods to attract the people’s attention to ads.... [tags: Advertisements, ]
1348 words (3.9 pages)
- ... For that reason, the characters in the cigarette advertisements were presented as rich and respected. At first smoking was a hobby dominated by men. In the United States men represented 95% of the market , hence, cigarette companies launched advertisements that were appealing to them. This is apparent in Appendix 1, Chesterfield’s advertisement from the 1920’s, which was intended to appeal to viewers through their representation of gender. The advert is comprised of a man dressed up in a well-cut suit and a woman with a translucent dress, set before a background of a shining moon and dark sea, which makes it romantic and mysterious.... [tags: media, smokers, consumers]
608 words (1.7 pages)
- The objectification of women is a huge issue in society and is often led by advertising. However many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive but rather very funny or sexy. However how would they feel if it were their daughter or sister being advertised throughout the world as a sex object. The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60.... [tags: Advertisements, feminism, ]
1050 words (3 pages)
- Ethically as we Americans have defined is not on the minds of these executives of the cigarette firms. Our society has made it ethically and legally wrong to sell cigarettes to a minor. These companies located in the United States adhere to the laws and ethical issues within our borders, so what is the difference when they practice these unethical business transactions in smaller countries. These smaller, less developed countries do not have the technology and understanding to disallow the sale of cigarettes to minors.... [tags: Selling Cigarrettes to Minors]
612 words (1.7 pages)