The career that I have chosen to profile is that of an Advertising Executive. Advertising professionals combine creativity with sound business sense to market a product based on financial, sociological, and psychological research. To ensure this complicated process works smoothly, advertisers spend a lot of time in the office (a six-day week is not unusual). Most of their time is spent brainstorming, creative blockbusting, and sifting through demographic research; less time is spent meeting with clients or pitching advertising campaigns. Fluidity of daily activity marks the life of the advertising executive who jumps from project to project. It takes a very disciplined person to handle both the creative end and the detail-oriented side. Advertising executives work in teams on projects, so working with others is crucial; those who are successful have the ability to add to other people’s ideas and help them grow. The need to be flexible can not be emphasized enough. As a number of large players in the industry move toward “computer-based brainstorming,”-a way in which creative ideas are kept in a fluid database without regard to account specificity-computer skills will become more valuable. Like most project-oriented careers, you can expect periods of intense activity during which you have little, if any, free time. At other times, the workload is light and mundane.
Education / Training Requirements
Take lots of English courses. Any other writing-intensive courses are good as well. If your high school offers courses that will teach you how to use computer programs or, even better, how to create computer-based graphic art, take them, too. You'll probably be required to take a foreign language in college if you choose to major in Advertising. Plan accordingly. Lastly, and perhaps most importantly, Advertising majors almost universally involve some fairly challenging statistics courses. Consequently, if you ignore math in high school, you'll be in for a rude awakening.
Degrees Possibly Required:
· Degree in Internet Marketing
· Degree in Marketing and/or Business Administration
· Journalism and/or editorial experience would be an asset
· Other specific degrees in relation to the type of advertising. (Example: Internet Advertising = Degree in Internet Advertising
... middle of paper ...
...ne to make it better. I tell my family and friends about my ideas, and they love them! If I had an advertising account to complete, and I had a team of skilled designers, and conceptualists, I know that I could do the job pretty darn good. It takes an outgoing, creative, social, skilled person who likes to, and can work with others collaborating thoughts and ideas, to be an advertiser.
Through all of my personality tests and self-evaluations, I have come to the conclusion that I am almost perfect for this job. I have an outgoing personality, I am creative, I enjoy working with others, I love creating great humour, and I LOVE designing things. I am also somewhat skilled at selling products and ideas, as well as negotiating (this must be hereditary, as my mother is blessed in this area).
(March 2). Monster Job Search Website. [Online]. Available: http://www.monster.ca
(March 3). Career Builder. [Online]. Available: http://www.careerbuilder.com
(March 3). About.com. [Online]. Available: http://www.about.com
(March 4). Google. [Online]. Available: http://www.google.com
(March 6). The Princeton Review. [Online]. Available: http://www.princetonreview.com
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- ... 3 years later Reagan made the decision to run for Governor of California. He won by a margin of a million votes. While Reagan was Governor, he was involved in high-profile conflict movements. On May 15, 1969, a protest at People’s Park at UC Berkely, would become known as “Bloody Thursday” after Reagan sent in California Highway Patrol and other officers. In 1967, the national debate about abortion began. He signed the "Therapeutic Abortion Act” to decrease back-room abortions in California.... [tags: career, acting, political, economy]
774 words (2.2 pages)
- Big, brightly colored images swarm cities plastered on tall billboards and city buses. Beautiful women with persuasive images fill the magazine stands. When the remote control presses power, hundreds of commercial ads are registered into our minds. We see these images daily, but how many times have we stopped and pondered how and who created them. Mark Twain stated, “ Many a small thing has been made large by the right kind of advertising,” (Princeton Review.) This growing industry is responsible for informing, persuading, and reminding the public of the many products and services our society has to offer.... [tags: Deciding on a Career ]
2258 words (6.5 pages)
- Everyday life in a hospital is complete and absolute chaos. There are doctors and nurses running everywhere to treat patients, ambulances coming through every so often, children and patients crying, and surgeons telling a family that their loved one did not make it. However, outside of all that craziness is an operating room (OR). A place filled with pressure, intensity, high hopes, and stress. There to help control the environment is a surgical technologist. While preparing patients for surgery, surgical technologists manage the equipment and operating room, follow the instructions of the surgeon, and ensure the safety of the patient.... [tags: Career Issues]
1022 words (2.9 pages)
- By mixing scientific, economic, and social knowledge, we develop a disciplined art form of an occupation. All of this applied knowledge is needed in order to build devices and mechanical systems to improve the lives of people. A career in the department of engineering consists of practicing the scientific principles in order to meet social and consumer needs. Engineers develop efficient solutions to technical problems. There exist different branches that stem out and create detailed tasks for each component of engineering.... [tags: Careers]
1303 words (3.7 pages)
- To understand how advertising affects what we buy, we must first have an understanding of what advertising is. Advertising, in its simplest terms, is the activity or profession of producing advertisements for commercial products or services. However, is that all advertising truly is. There is not a single, generally accepted definition of advertising. Advertising is a form of communication used by a marketer to relay information about a product to consumers, thus creating awareness (What Advertising is… 1).... [tags: advertising careers, desires, ambitions]
849 words (2.4 pages)
- Leo Burnett, a 20th-century advertising executive, has once upon a time boldly stated, “Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs.” Years ago children had a couple of dolls and a Lego set, and that was all they needed. The children of today, however, are raised differently. Money buys them iPads, laptops, videogames, but somehow, they still want more. In the contemporary world of ever-growing consumerism, people’s needs and wants have started shaping according to the commercial and the cultural environment they are exposed to.... [tags: Advertising]
2258 words (6.5 pages)
- Our culture is plagued by rampant consumerism. Today’s view of the ultimate reason for human existence is the purchasing and owning of stuff. The idea is that whoever has the most stuff is the best, and from that we form our base of what it means to be an American. As corporations are placing greater emphasis on brands and icons, children and teens are the easiest prey to target. The average American child spends more than five hours in a single day sitting in front of either the computer or television screen while being constantly bombarded with advertising.... [tags: Advertising]
1845 words (5.3 pages)
- Food and drink, cars, alcohol, cigarettes — “the average American is exposed to some 500 ads daily” (Fowles 540). How do advertisers influence people to purchase products. According to Jib Fowles in “Advertising’s Fifteen Basic Appeals”, people are attracted to what they see, “many ads seem to be saying, ‘If you this need, then this product will help satisfy it’” (541). People convincingly buy products because they believe what the ad is illustrating. Laurence Behrens and Leonard J. Rosen’s portfolio consists of ads that demonstrate various motives (556-594).... [tags: Advertising ]
1142 words (3.3 pages)
- Food and drink, cars, alcohol, cigarettes — “The average American is exposed to some 500 ads daily” (Fowles 540). Are advertisements influencing people negatively or positively. According to Jib Fowles in “Advertising’s Fifteen Basic Appeals,” advertisers create ads that appeal to one’s motives (541). Regardless of negative outcomes, people believe that buying advertised products will help satisfy their basic needs. Based on Fowles’ article, although advertising has some negative aspects, advertising influences people positively by fulfilling the needs to nurture, achieve, and for affiliation.... [tags: Advertising]
1117 words (3.2 pages)
- Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product.... [tags: business Marketing Advertisisng Essays]
1889 words (5.4 pages)