Essay on The Dimensions of Cultural Context

Essay on The Dimensions of Cultural Context

Length: 1327 words (3.8 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview

The Dimensions of Cultural Context

“The cultural context in which human communication occurs is perhaps the most defining influence on human interaction. Culture provides the overall framework in which humans learn to organize their thoughts, emotions, and behaviors in relation to their environment” (1). By going through the five dimensions of the cultural context of Brazil, a lot is revealed about the interesting culture, and gives a better understanding of how Brazilians live.
The first dimension in the cultural context is whether the culture is individualistic or collectivistic. Most Latin countries are collectivistic, but Brazil has a slightly higher individualistic rank compared to them. “Despite regional and social class variations, the Brazilian way of life has common traits that distinguish it from the customary ways of dealing with people and situations in North America and Europe and even in other Latin American countries” (2). Brazilians are more individualistic in other ways that they are more self-centered. They find ways to bend the rules and find alternative ways of doing things. Brazilians, though, are not one hundred percent individualistic. They are considered a good mix of being both individualistic and collectivistic because while many of them tend to bend the rules, there are those who place a very high value on the family relationships. There are many good parent/children relationships, and there is a lot of value placed on these. Many of the responsibilities are shared, but on the other hand, many of them are independent. According to Hofstede’s individualistic rank, “Brazil falls right in the middle at 38”, suggesting that it is easy to see that they are a mixture of both (1). Since Brazilians are such a mixture of both individualistic and collectivistic cultures, they have a social behavior that is guided by one’s own attitude, while the culture can still be taught to learn to cooperate and get along for the good of the group. The individualistic and collectivistic aspects of the Brazilian culture are both seen as vertical. The power distance is unequal and there is unequal power in these groups. “Socioeconomic inequality involves subtle forms of residential, educational, and workplace discrimination, in such ways that members of distinct socioeconomic strata tend to live, work, and circulate in different settings. The we...


... middle of paper ...


...ntext is the Uncertainty Avoidance. Uncertainty ranks high in Brazil, which “indicates a high concern for rules, regulations, controls, and issues with career security -- typically, a society that does not readily accept change” (3). Being different is thought of as dangerous. Brazil has a Uncertainty Avoidance Score of 76. Although the feelings associated with uncertainty are personal and subjective, they can be shared by whole cultures. Although anxiety creates the same physiological responses in humans, what triggers anxiety and one’s level of tolerance for it are learned. Through living in Brazil, these Brazilians have learned through their culture to have such a strong uncertainty avoidance.
By going through all of the five dimensions, a lot can be learned about a different country, and it becomes obvious about how different cultures can be, while at the same time, they can be pretty similar. Learning about Brazil has opened my eyes to look more deeper into cultures that I don’t know much about.


Work Cited Page

(1). Interculutal Communication: A Contextual Approach
(2). http://lcweb2.loc.gov/frd/cs/brtoc.html
(3). http://www.cyborlink.com/besite/brazil.htm

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Cultural Context : Focusing On The Possibilities Essay

- ... Refraining to send the top negotiator simply because she is female would harm progress to the cultural development of the organization. W.E.B. Du Bois (Wren, 1995) writes, “ If you do not lift them up, they will pull you down (p. 80).” As a leader, problems like these should be viewed as opportunities to deepen the cultural mindset; expanding leadership roles and mentoring opportunities for women (Nahavandi, 2015). In this scenario I would invite the top negotiator to lead the team in Saudi Arabia, placing an emphasis on mentoring her younger counter part....   [tags: Culture, Cross-cultural communication]

Strong Essays
1155 words (3.3 pages)

Cultural Dimensions In People Management Essay

- Cultural Dimensions in People Management For any international organization, it is of extremely significance to understand cultural differences and make good use of them in the global context. Through insight into a culture perspective, the article analyzes the role and impact of culture. It starts by introducing prerequisite concept of socialization and then deals with four cultural dimensions on the national level. Finally, it copes with corporate culture.  Socialization Socialization, referred here, is the way in which a person is conditioned by environment(s)....   [tags: Business Management Cultural]

Free Essays
1971 words (5.6 pages)

Popular Culture With Its Dimensions Essay

- ... This diversity has given a sense of ‘collectively’. All of this is just because of common living style and popular culture. In this way many researchers try to find out the beginning of any successful nation through popular culture sources and try to bring up the middle class to industrial revolutionized class by following the same phenomenon. When industrialization is increased, it also give rise other sectors that include transportation, advanced building technology, increased quality in education, modern equipment in health sector, modern technology in commercial printing shows a leading path in the formation of mass media....   [tags: Culture, Popular culture, High culture, Mass media]

Strong Essays
1682 words (4.8 pages)

Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies

- Cultural Context & It’s Impact on Promotions for Marketing Campaigns & Strategies It goes without saying, that the influence of cultural on marketing strategies and campaigns is significant. If a company does not or cannot understand fundamental aspects of culture in a market they are launching or operating a promotional campaign, there is the possibility that the objectives of the promotion may not be realized. Aspects of Culture The significance of cultural context on marketing campaigns and related promotions only intensifies when those programs are expanded to other local markets, regional markets, or foreign markets....   [tags: Marketing ]

Strong Essays
1081 words (3.1 pages)

Cross Cultural Counseling As A Discipline Within The Historical And Social Context Of The Country

- ... For instance, Gil a 40-year-old Mexican American man has been married for more than 15 years to his high school sweetheart and they have two children. Gil owns a fleet of street-sweeping trucks—a business started by his father-in-law that Gil has expanded considerably. Of late, Gil has been spending more time at work. He has also been drinking more than usual and dabbling in illicit drugs. As his drinking has increased, tensions between Gil and his wife have escalated. From Gil 's perspective and that of some family members and friends, Gil is just a hard-working guy who deserves to have a beer as a reward for a hard day 's work....   [tags: Culture, Multiculturalism, Mexican American]

Strong Essays
875 words (2.5 pages)

Collectivism and Cultural Diversity Essay

- Culture has been a pervasive part of humanity since the beginning of civilization. Wood (2010), professor of communications, defines culture as "the totality of beliefs, values, understandings, practices, and ways of interpreting experience that are shared by a number of people" (p 78). The way I see it, culture shapes an individual and creates their worldview. Each culture emphasizes an important aspect of the humans and displays the complexities of our species. Even though culture includes many elements, I will discuss one of Hofstede's Cultural Dimensions, Individualism, and explain how it creates a high or low context culture....   [tags: Human Aspects, Individualism]

Strong Essays
853 words (2.4 pages)

Gerard Hendrik Hofstede' Value Dimensions: Understanding China's Culture

- BODY Hofstede’s Value Dimensions (Hofstede) In order to better understand China’s culture in both business and in everyday social life, it helps to look through China’s Hofstede’s cultural dimensions. Hofstede’s dimensions include; power distance, individualism, masculinity, uncertainty avoidance, pragmatism, and goal orientation. To start, China has a very large power distance with a score of eighty. Unlike America, people that hold power, such as bosses or those of great wealth, will not interact with those who are considered to be on the lower end of society....   [tags: individualism, masculinity, uncertainty avoidance]

Strong Essays
1639 words (4.7 pages)

Theoretical Aspects of Organizational Culture in South African Context Essay

- An organization is the means by which human and other resources are deployed so that work gets done (Price, 2011). Edward Taylor defined Culture as the ‘knowledge, belief, art, morals, law, custom and any other capabilities and habits’ acquired through membership of society’ (Price a. c., 2011). Bower simply defined organizational culture as ‘the way we do things around here’. (Price a. c., Human Resource Management Fourth edition, 2011). Researchers have determined that culture is one variable that adds to the organization as a whole....   [tags: organizational culture, collectivism, management]

Strong Essays
2523 words (7.2 pages)

Essay on Pierre Bourdieu and Cultural Capital and Cultural Relativism

- ... Although geographically situated on opposing sides of the equator, both of these cultures have experienced the devastating consequences of social and financial disparity and the tragic cycle of turmoil that surely comes with the lifestyle. Intimate Apartheid sheds light on what exactly this “cycle” means in an African American context: Family and childhood experiences are another crucial generative dimension of habitus. Childhood formations continue to haunt or reward individuals even as their lives unfold and change dramatically....   [tags: inequality, poverty, anthropology]

Strong Essays
1565 words (4.5 pages)

Cultural Sensitive Care Essay

- Cultural sensitive care Culture The classic definition for culture was proposed by Tylor (1871/1958) and still commonly cited: Culture is “that complex whole which includes knowledge, belief, arts, morals, law, custom, and many other capabilities and habits acquired by man as a member of society” (p. 1). This definition focuses on attributes that are acquired through growing up or living in a particular society, rather than through biological inheritance (Kottak, 2002). In Giger and Davidhizar’s (1991) Model for transcultural care, culture was defined as a patterned behavioral response that develops over time as a result of imprinting the mind through social and religious structures and i...   [tags: Sociology, Transcultural Care]

Strong Essays
2192 words (6.3 pages)