In Franklin’s opinion, many factors attribute to his rise to glory and Keimer’s fall to disgrace; these elements help to provide the foundation for some of Benjamin Franklin’s thirteen virtues. The virtues are designed to show how a person can lead a morally flawless life, which is why the morally corrupt Keimer is the perfect counter-example for Franklin. The first of these virtues is Temperance. The amount of Keimer’s temperance can be summed up in the following quote: “He was usually a great Glutton” (BFA 29); he is unable to last through the ordeal of abstaining from meat and eventually orders and eats an entire roast pig before his guests can arrive. This scenario also shows an example of Keimer’s lacking of the fourth virtue, Resolution, and of the ninth virtue, Moderation. The lack of Resolution can be named as one of the main causes of Keimer’s downfall in society; Franklin points out that it is virtually impossible to attain economic success without drive and perseverance.
Franklin, however, eats and drinks little and often goes on vegetarian diets; he has been quoted as saying, “Eat to live, and not live to e...
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...him to attain a social step up on Keimer. At one point in his autobiography, Franklin gives the reader a lesson on the value of rhetoric and the use of the Socratic Method. Franklin then uses the example of Keimer and their frequent debates to show how, by using the Socratic Method, he is able to completely confound Keimer to the point that Keimer becomes “ridiculously cautious, and would hardly answer me the most common Question, without asking first, What do you intend to infer from that?” (BFA 28).Franklin attributes Keimer’s failure to all of these characteristics, and attributes his own successes to the opposite traits. Keimer is a role model for Franklin, and for the reader, of what not to become.
As Franklin is reminded, “Keimer was in debt for all he possess’d, that his Creditors began to be uneasy, that he kept his Shop miserably, sold often without Profit for ready Money, and often trusted without keeping Account. That he must therefore fail; which would make a Vacancy I might profit of” (BFA 44). Thus Keimer, though a minor character, is of great importance to the reader, for without him, Franklin would not get his points of morality across as clearly or as precisely.
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