Essay on Baby Boomers

Essay on Baby Boomers

Length: 2398 words (6.9 double-spaced pages)

Rating: Strong Essays

Open Document

Essay Preview


I.     The Babyboomers in Sheer Numbers
a.     Generation Explosion
i.     The signicance of 1946
ii.     Amazing Multiples
b.     The Pharmaceutical Industry and the Boomers
i.     Viagra
ii.     Celebrex
II.     The Younger Baby Boomer
A.     Beating the Boomer Rush
i.     Boomer Demands and Soaring Prices
ii.     77 Million to Retirement
iii.     Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else
iv.     The In’s and Out’s with Baby-Boomer Buying
B.     Boomer Economics
v.     Retail Stores and Party Stores are Having a Blast
vi.     Online Boomer Shopper
vii.     Cruiseline Boomers
III.     Baby Boomer’s Retirement
A.     77 million will retire by 2010
i.     Strain on nation’s retirement system
ii.     Planning for retirement
iii.     After work
iv.     Long – term care
IV.     Long – Term Care
A.     Medicare is not enough
i.     Nursing home costs
ii.     Overwhelming costs
iii.     Long – term care insurance
iv.     Self Pay
v.     Medicare
V.     Long – Term Care Insurance
A.     Not always what you pay for
i.     When does it come in effect
ii.     Buyer beware


Thesis Statement

What make the baby boomer generation a marketer's dream and Medicare's nightmare?

Purposes of the Report

     The purpose of this report is to (1) discover the Baby Boomer and discuss briefly on how they came about. (2) What effects have Baby Boomers made in the economy, and (3) what does all this have to do with health care and retirement? Between 1945 and 1960 be...

... middle of paper ...

...are having a blast.” Business Week 22 June 1998: p103.
Swinyard, William R., Rinne, Heikki J. “The six shopping worlds of baby boomers.” Business Horizons Sept-Oct 1994 v37 n5 p64(6)

Chura, Hillary, Goetzl, David. “Royal Caribbean christens new baby boomer effort; Cruise line aims young, shows exotic ports of call.” Advertising Age 17 Jan 2000: 3.

Bram, Karen. “Bringing boomers back to class.” American Fitness Sept-Oct 1998: p42-43.

Begley, Sharon & Check, Erika. (2000). When You're Nobody's Child. Newsweek, 135 (14), 75.

No Author. (2000). ACLI Studies Focus Attention on Baby Boomers' Long-Term Care Needs. Association Management, 52 (10), 26.

The Editors. (2000). Making the Most of Midlife. U. S. News & World Report, 129 (11), 20.

Lilienthal, Heather. (2000). “Insuring for the later years.” Des Moines Business Record. 16 (36), 2.

Goebel, Brian. (2000). “Preparing Taft-Hartleys for the 21st Century : Health Care Leads List of Challenges for plan Administrators.” Employee Benefits Journal. 25 (2), 4.

U.S. Special Committee on Aging. The Cash Crunch: The Financial Challenge of Long-Term Care for the Baby Boomer Generation. Washington

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about A Business At The Aging Baby Boomers

- Starting a business may be both exciting and frightening. Opening a business of your own is not only risky but requires a lot of planning. When attempting to start a business, you must consider practical things such as size, location, stock, employees and most importantly, budget. To ensure the success of your business, you must be motivated, confident and know the regulations. A new business does not become successful overnight, it takes trial and error. Time is a big issue for most individuals who work 60 to 80 hours per week....   [tags: Coffee, Espresso, Barista, Coffeehouse]

Strong Essays
1052 words (3 pages)

Aging Baby Boomers and the Church Essays

- Introduction The world of the so-called Baby Boomer (born between 1946 and 1964) is a world of constant change and uncertainty. This segment of people, like all segments of people, operates and evaluates life through a unique lens or culture. Kory Floyd defines culture as ―[T]he learned, shared symbols, language, values, and norms that distinguish one group of people from another.‖1 Therefore, Baby Boomers see and experience the world in a way that is unique from other segments of society. Understanding this segment of society is important because of the size and influence of this group and their affect upon the church....   [tags: religious beliefs]

Strong Essays
1714 words (4.9 pages)

Baby Boomers And Generation X Essay

- I have chosen to research on Baby Boomers and generation X. Information on Baby Boomers time period: In the early 1960s, those who have healthcare outside the workplace, especially the elderly, have difficulty affording insurance. The Federal Employees Health Benefit Plan (FEHBP) was introduced to provide health insurance coverage to federal workers. The Kerr-Mills Act passes, using federal funds to support state programs providing medical care to the poor and elderly (Timeline: History of Health Reform in the U.S.)....   [tags: Health insurance, Medicare, Health care, Medicaid]

Strong Essays
836 words (2.4 pages)

Baby Boomers Essay

- I believe that all four of the generations in the work place can work together without having any conflicts. Many professional facilities and companies have people of different age groups working together in the same field. There are many articles written by different people who say that studies show that there are many conflicts between the generations, while working together. The four different types of generations are the veterans, the baby boomers, the generation X, and the generation Y. I will talk of all their important characteristics and compare and contrast their qualities based on work ethics, education, and multi-tasking....   [tags: History, Generation X, Generation Y]

Strong Essays
1642 words (4.7 pages)

Generations: Baby Boomers Essay

- As students, freshmen come into high school knowing that they are hated by every upperclassmen in the school, with the exception of some friends and possibly family. The freshmen don’t understand why they are disliked, and most of the upperclassmen can’t tell you why they despise the freshmen, except for some unproved responses such as: “They’re annoying”, or “They’re so immature”. This sequence occurs every year. As the freshmen turn into upperclassmen, they too develop a hate for the incoming freshmen....   [tags: generation x, generation y]

Strong Essays
1303 words (3.7 pages)

Marketing Research and Promotional Message: Baby Boomers Essay

- ... Marketing Communication Messages Despite their disposable income, marketers have ignored baby boomers. This group of people is viewed as vulnerable, old, lonely, and poor. Ingrained in the culture these perceptions are false and are causing marketers to miss out on an abundant target group. “Why are perceptions so far off. Why have we failed to set the record straight. Why does our advertising continue to show old people as ancient, twisted, limping people in wheelchairs with canes, wrinkled and covered with gray hair, or no hair at all....   [tags: Consumers, Products, Generation]

Free Essays
764 words (2.2 pages)

Essay on Baby Boomers Are Jealous

- Baby Boomers are Jealous Generation X'ers have been described as "fanatically independent individuals pathologically ambivalent about the future, and brimming with unsatisfied longings for permanence, for love, and for material possessions." (Lauren, p.64) This less-than-flattering description of our generation has since been expanded by the media to the point that myself and my peers are described as a bunch of apathetic slackers unconcerned with family values, godless cynics resentful of the preceding generations....   [tags: essays research papers fc]

Strong Essays
1086 words (3.1 pages)

Baby Boomers Essay

- Baby Boomers During the Great Depression and World War II many Americans delayed marrying and having children because of the poor economy. The number of marriages and births soared after the war. Many older couples who had delayed having children began having them when the war ended. This increase in births among both younger and older American couples created the Baby Boom Generation. This large group of people born in the U.S. from 1946 to 1964 amounted to 76 million children. Those born during this time make up approximately 36% of today’s population (Deutsch)....   [tags: essays papers]

Strong Essays
1079 words (3.1 pages)

Essay on Baby Boomers

- Outline I. The Babyboomers in Sheer Numbers a. Generation Explosion i. The signicance of 1946 ii. Amazing Multiples b. The Pharmaceutical Industry and the Boomers i. Viagra ii. Celebrex II. The Younger Baby Boomer A. Beating the Boomer Rush i. Boomer Demands and Soaring Prices ii. 77 Million to Retirement iii. Sport Utilities, Rock and Roll, Mutual Funds, and Everything Else iv. The In’s and Out’s with Baby-Boomer Buying B. Boomer Economics v. Retail Stores and Party Stores are Having a Blast vi....   [tags: essays research papers fc]

Strong Essays
2398 words (6.9 pages)

Essay on Baby Boomers

- During the Great Depression the marriage rate fell as uncertainty over economic conditions caused people to postpone decisions that would significantly affect their lives. Birthrates also dropped: pessimism shrouded Americans' expectations of a promising future for themselves and their children. After World War II ended, however, prospects seemed considerably brighter. Young Americans returned home from war in 1945 ready to reap the benefits of victory and a prospering economy. Accordingly, there were almost 2.3 million marriages in 1946, an increase of more than six hundred thousand over the previous year....   [tags: US American History]

Free Essays
757 words (2.2 pages)