Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
the power/influence of advertising
The roles of agents of socialization
the power/influence of advertising
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: the power/influence of advertising
Agents of socialization in short are the people, groups, and social institutions, as well as the interactions within these groups that influence a person’s social and self-development. Agents of socialization are believed to provide the critical information needed for children to function successfully as a member of society. Some examples of such agents are family, neighborhood, schools, peers, religion, sports, the workplace, and especially the mass media. Each agent of socialization is linked to another. For example, in the media, symbolic images affect both the individual and the society, making the mass media the most controversial socialization agent. One of the most obvious places agents of socialization lay is in the malls of America. Malls are filled with advertisements and consumed by the mass media touching on all levels of society.
No one is immune from the affect of the agents of socialization that exist in malls. Anyone and everyone who is part of a society is a product of socialization. Within every advertisement, clothing store, toy store, arcade, music store, etc, there is a gender preferred subliminal message being sent. The way toys are divided into male sections and female sections and the way advertisements portray all men and women in a certain way contribute to societies “norm” of gender roles. The mass media is one of the most influential agents of socialization and malls are surrounded by it. The messages given through the media act as the teachers of gender roles, values, ideologies, and beliefs, and individuals who pick up on these messages eventually take on, whats thought to be, the normative roles of society. Both boys and girls rely on society’s expectations in regard to both masculinity and femininity in order to interpret interaction and to develop expectations for themselves and those around them. It is because of these agents of socialization, that gender roles are created. Advertisements portray both men and women in characteristically stereotypical fashions that support the various institutions and socialization agents. The women depicted in these advertisements fit the stereotypical roles related to sexuality by focusing on beauty, body image, and physical attractiveness. They are skinny and tan, with teeth as white as paper and hair looking healthy and fresh. Girls in society look up to th...
... middle of paper ...
...re much more scarce. For the more adult cards, those for women all had jokes pertaining to looks, weight and/or sex life, while the men’s cards had jokes pertaining to hair loss, blindness, beer belly’s etc. One card I noticed entailed for women had a picture of a gorgeous, tan, and muscular male with the “washboard stomach”, and on the inside was a joke saying something along the lines of how one would love this as her present. This send the message to guys that to be a desirable man, they need to be the typical “tall, dark, and handsome” prince of their dreams, and vise versa for the men’s cards. One card for a male had a picture of a “Bay Watch Babe” assuming that any typical guy would want a woman like that. This tells women that in order to be desirable to men they need to be skinny, gorgeous, and have a high sexual appeal. Wrapping paper is available to “fit” both sexes. In one bin there’s a collection of wrapping paper with trucks, tractors, bulldozers etc, and in the other there is a collection of wrapping paper with Barbie and friends, dolls, butterflies etc for girls. Anyone would get the message that one bin is entailed for males, and the other is entailed for females.
According to Leshner, drug addiction is a chronic brain disease that is expressed in the form of compulsive behaviors (Leshner, 2001). He believes that drug addiction is influence by both biological, and behavioral factors, and to solve this addiction problem we need to focus on these same factors. On the other hand, Neil Levy argues that addiction is not a brain disease rather it is a behavioral disorder embedded in social context (Levy, 2013). I believe, drug addiction is a recurring brain disease that can be healed when we alter and eliminate all the factors that are reinforcing drug addiction.
Thomas Hobbes and John Locke are comparable in their basic political ideologies about man and their rights in the state of nature before they enter a civil society. Their political ideas are very much similar in that regard. The resemblance between Hobbes and Locke’s philosophies are based on a few characteristics of the state of nature and the state of man. Firstly, in the state of nature both Hobbes and Locke agree that all men are created equal, but their definitions of equality in the state of nature slightly differ. According to Locke, “…in the state of nature… no one has power over another…” Locke’s version or idea of equality in the state of nature is based around the equality of authority and control. Each man has the authority to judge and punish themselves, but they do not have “…license to abuse others…” On the other hand, Hobbes’ definition of equality is based around the equality of man physically and mentally because “Nature hath made men so equal in the faculties of the body and mind…” Nevertheless, the natural equality in both Hobbes and Locke’s states of nature contribute to man’s urge and want to join a civil society.
Thomas Hobbes and Jean-Jacques Rousseau were 17th and 18th-century philosophers with very similar, yet contrasting theories about human nature. Whereas Hobbes created his philosophy based on the idea that humans are naturally competitive, violent, and selfish, Rousseau’s philosophy is based on his opinion that man is good by nature, but corrupted by society. Hobbes ideas may be viewed as quite cynical, especially when compared to Rousseau’s more idealistic ideas. Both philosophers discussed ideas relating to a ‘state of nature’ and what would happen to man once placed in a ‘state of nature’ stripped of outside influences. Also, both philosophers discussed their ideas about what exactly morality and ethics are and why humans act in the way that
People often think nature supports our value judgments or claims about the goodness of human life. People argue that God has intended for all things to be good, nature will lead us towards the ultimate good. Hobbes will argue differently about nature because nature causes scarcity among resources along with competition, distrust and glory which causes violence and conflict. Hobbes does agree with the fact that the state of nature does make us all equal. Hobbes is not talking about equality in the sense that God made all people equal but in the sense that we all have the ability to kill one another. Also nature causes all men and women to have self-preservation. .According to Hobbes, despite nature not supporting justice and the greatest good does not mean people can never live under a sovereign entity that implements laws and punishments. The sovereign implements laws through fear. When there is no sovereign, people will always live in a state of war. Since nature does not provide a foundation for us to live by, the sovereign has to create it through fear of a punishment of a violent death. Since there is no greatest
Toates, F. (2010) ‘The nature of addictions: scientific evidence and personal accounts’ in SDK228 The science of the mind: investigating mental health, Book 3, Addictions, Milton Keynes, The Open University, pp. 1-30.
Our society is a complex collection of institutions, status, roles, values, and norms, and the best way to understand and learn about them is through the use of cultural artifacts. These can be anything from music to art to literature, or as in the example of this discussion, the modern day creation of advertisement as seen in women's magazines. As Homo Sapiens moved from the hunter - gatherer way of life to industrial society , it was necessary to construct a framework for living so that such a concentrated number of people could exist together. This framework as come to consist of a myriad of expectations based on values and norms in the form of roles status and institutions. Desirable behavior is sought by people throughout the country based on how one is brought up and the expectations one is bombarded with on a daily basis. These expectations are reflected in every part of our culture and are used by people so as to know how to act in any given situation. The main examples are: the family, education, health and medicine, religion, and the law. I have found that certain mediums reflect the expected roles in these institutions better than others. I originally focused on gender roles as a depiction of stereotypical behavior as reflected by advertising especially the portrayal of women, but I discovered that there were other stereotypes being perpetuated as well that were just as institutionalized if not just simply less noticed or studied. Therefore, although this argument will focus on the depiction of females and the female role in advertising. It will also mention the general use of American values , norms, and institutions to influence consumers.
Both Hobbes and Rousseau have different even opposing views on the topic of the natural state of man. These views play a major role on their beliefs and reasoning for why man needs society and government. These beliefs can be easily summarized with Hobbes believing in an inherent selfishness and competition in man, whereas Rousseau’s views on things is far more positive, believing that man is far happier in his natural state, and the root of his corruption is the result of his entrance into society. Rousseau’s theory is based on a state prior to the formation of society and any form of government. Thomas Hobbes, the founding father of political philosophy and who was in great opposition to the natural state of man, emphasizes that all people are selfish and evil; the lack of governmental structure is what results in a state of chaos, only to be resolved by an authority figure. Hobbes’s initial argument of natural state, in human nature, proves how society is in a constant state of destruction, mentally and physically, if not under controlled or command. Although Hobbes’s opinion was morally correct, Rousseau believes that all people are born in a state of emptiness, somewhat of a blank state and it is life experiences that determine their nature, society being a major driving force for people’s ill-will and lack of moral sensibilities. Hobbes, overall, is proven correct because all people need to be directed in order for society to properly function.
Thomas Hobbes and Jean Jacques Rousseau were both influential philosophers with two completely different theories about the nature of human beings. While Hobbes’s’ theory was based upon the assumption that human nature was naturally born competitive, violent, and seeking power, Rousseau viewed human nature as good and pure, only until society corrupts it. Although Hobbes and Rousseau both viewed the state of nature quite differently, both their theories were similarly based on the image of how society was, before political government existed. The argument I would like to make is the idea that Hobbes’s vision and beliefs of human nature from the State of Nature is profoundly more logical and realistic than of Rousseau’s. To be human is to desire
Open up any magazine and you will see the objectification of women. The female body is exploited by advertising, to make money for companies that sell not just a product, but a lifestyle to consumers. Advertisements with scantily clothed women, in sexualized positions, all objectify women in a sexual manner. Headless women, for example, make it easy to see them as only a body by erasing the individuality communicated through faces, eyes, and eye contact. Interchangeability is an advertising theme that reinforces the idea that women, like objects, are replaceable. But sexual objectification is only the tip of the iceberg. In society's narrative, subject and object status is heavily gendered, with men granted subject status most of the time, and women severely objectified. The difference between subject status and object status is simple; a subject is active, and an object is passive. These messages...
There are many companies that use sex appeal in their ads today. For instance Victoria Secrets is one of the top sellers in lingerie. They show skin in every one of their ads. All of their models put on the sex appeal for all commercials and magazines. That is what helps them sell. Women look at those ads and see those girls floating on clouds like angels and feel they could feel the same if they wore that purple bra or red underwear. By showing these girls constantly looking sexy in their ads make women feel sexy just wearing them. That is the whole point of using sex in your ads. It?s amazing what a little skin can do. "In advertising, sex sells. But only if you're selling sex (Richards).
Hobbes and Rousseau created a revolutionary idea of the state of nature. They did not believe government should be organized through the church, therefore abandoning the idea of the divine right theory, where power of the king came directly from God. Starting from a clean slate, with no organized church, Hobbes and Rousseau needed a construct on what to build society on. The foundation of society began with the original state of nature. Hobbes’ perception of the original state of nature is what would exist if there were no common power to execute and enforce the laws to restrain individuals. In this case, the laws of the jungle would prevail: only the fittest survive. Man’s desires are insatiable. Since resources are scarce, humankind is naturally competitive, inevitably creating jealousy and hatred, which eventually leads to war.
If we can use an integrated approach to the study of addiction we should develop a more exact image of the difficulties that are created by addiction and what is required to be addressed in a particular treatment program. The biopsychosocial approach to the comprehension of addiction can also be used to good effect when looking at many different issues. For example, an examination of; early school leaving or the development of a healthy eating lifestyle can also be examined through the multidimensional views of the biopsychosocial approach.
So, it is clear that addiction is all around us and can attack anyone of us at any given time. Even studies conducted show that people neglect to speak around their dependency for two primary reasons. Foremost, because people do not comprehend, or they bear a total misconception to their addiction, that they do not realize that addictions can be critical to their overall wellness. Moreover, second, many people believe being an addict will never happen to them, but, in reality, most addictions start off as simple little habits. Such as starting with one drink after dinner and before you know it you are drinking several drinks a day. However, one does not opt to be addicted to a substance, because addictions are physical defects in the brain, a disease, and not one’s choice.
Dietary supplements can be a good thing to use but they aren't always what they say they are. They are used by over half of all Americans and those people normally take a multivitamin or protein supplements after their workouts. In fact, whey protein is the most supplied dietary supplements among all Americans. People would also say that supplements are helpful when they become older in age, but then those people who believe supplements do not work at all. What they don't know is that if individuals take too much or too many supplements, it could hurt them and not benefit these people.
There are usually three different stances that people take on whey protein. First, it is a magical powder that will give you amazing gains but must be taken immediately after your workout. The second viewpoint is a more neutral stance, these people will either take it or leave it, buy it if you can afford it. The third viewpoint will be totally against it with arguments such as “real food is all you need” or “whey is full of chemicals or will destroy your kidneys and liver”. The first and third stances usually come from a misunderstanding of science and the human body, and is almost a brain washing by the supplement industry.