target our youth by way of radio, television and newspaper. Advertisers use special tactics to persuade youth to buy their products.
With the ever growing world of mass media becoming more accessible to children, we must realize the effect advertising has on the youth of today. Multiple television sets are commonplace in today’s homes. “Today, at least one television set is in 98.2% of American households.” (Television Bureau of Advertising, 2001) Television viewing is no longer a family activity. “Fifty-six percent of thirteen to seventeen year olds have a television set in their bedrooms.” (Gentile & Walsh, 2002) Advertising reaches more and more people every year.
Children spend more time watching television than any other activity except sleeping. “By age 18, the average American teenager will have spent more time watching television-25, 000 hours-than learning in the classroom.” (American Academy of Pediatrics) Children are also bombarded by ads every day through television, radio, and print. Advertisers now focus their ads more heavily towards children and teens than adults. Many ads that are “adult” ads are now appealing to younger people by having young attractive people in the advertisements.
Television is the fastest growing market with advertising. It has grown so quickly because the message can appeal to the eye, the ear, and the mind. Television ads are quick, persuasive, and enticing. The advertising and marketing budgets aimed at children approached $12 billion dollars. “Four hours of television programming contain about 100 ads.” (Minneapolis Star Tribune, 1999) The cost of owning a television has dropped, therefore making ads reach more people than ever before.
Radio advertising has always profited well in the United States for many reasons. Radio is very cheap and effective to a certain point. Radio does not have the visual aspects that television has but it can contain catchy phrases or jingles. Radio is better than television in the aspect of targeting and audience. Many radio stations have local advertisements to appe...
... middle of paper ...
...wn on that station. Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will appear on the screen.
Many steps made by the government have helped the screening of inappropriate material to youth. Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans.
Television is the most effective way to advertise in most cases but certainly not the only way. The cheap, appealing, and accessible advertising through the internet has been growing every year.
“Evidence about the effectiveness of this advertising has come mainly from industry reports. Five recent reports conclude that internet advertisements build brands (i.e., increase advertisement awareness, brand awareness, brand image, or intent to purchase). These studies suggest that size, use of interactive elements (such as flash or DHTML), and advertisement position increase branding” (Interactive Advertising Bureau, 2002).]
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Advertising, in my opinion, is a method of getting the word out about a particular item to be sold, a particular place to visit, or a particular service that can be provided. Advertising is everywhere around us. Basically, it is someone trying to sell something. Consider a person wearing clothing with some sort of logo available for everyone to see. Consider a company that is describing their product or service in detail. They will use words that will catch the attention of most consumers. Perhaps, they will use words that will appeal to a specific customer base.... [tags: Advertising, Web banner, Marketing, Brand]
1723 words (4.9 pages)
- THE EVOLUTION OF ADVERTISING Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements. Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences.... [tags: Advertising]
1076 words (3.1 pages)
- Every day, the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of what he experiences are advertisements that come on at an average of every ten minutes. These advertisements are usually used to persuade the costumer to buy something. They also might be used for the listener to do something that the advertisement is asking. Sometimes these advertisements can be hidden messages between or in television programs.... [tags: Advertising]
2552 words (7.3 pages)
- They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower. At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.... [tags: Advertising ]
1021 words (2.9 pages)
- Leo Burnett, a 20th-century advertising executive, has once upon a time boldly stated, “Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs.” Years ago children had a couple of dolls and a Lego set, and that was all they needed. The children of today, however, are raised differently. Money buys them iPads, laptops, videogames, but somehow, they still want more. In the contemporary world of ever-growing consumerism, people’s needs and wants have started shaping according to the commercial and the cultural environment they are exposed to.... [tags: Advertising]
2258 words (6.5 pages)
- Depending on one’s perspective or level of awareness, the term consumerism might take on a variety of meanings. One thing is quite certain, however, we Americans enjoy consuming and more so, doing it conveniently. Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different.... [tags: Advertising ]
1292 words (3.7 pages)
- Products are turned into brands through advertising; in order for a product to be globally successful it has to be known worldwide. There are different ways products are distributed and consumed through advertising, which people interact with in different ways. Messages in adverts are not forced on to its audience but produce a text for its audience who decide what to do with it, whether that be interpret the messages or leave it as intended. Not only does advertising have an effect in every institution in our society but it promotes different cultures, somewhat bringing cultures together based on the images it portrays.... [tags: Advertising]
1518 words (4.3 pages)
- Our community (Local monthly glossy magazine): This magazine targets 31% of the local population making it an ideal media outlet for a local event like the Fitness-Challenge kick off. Since the Fitness Challenge focuses on eliminating childhood obesity, parents will be the main target audience. According to the U.S. census bureau 32% of American families with a child under the age of 12 have a stay at home mother. Only 3% of American families with an elementary age child have a stay at home dad.... [tags: Advertising]
742 words (2.1 pages)
- Advertising 2.1 Overview of the themes First of all, it is important to understand what is advertising and others concepts of it. Advertising is defined as a paid-for form of non-personal communication that is transmitted through a mass media, in order to reach a diversity of audiences (Dibb, Simkin, Pride & Ferrell 2006, p. 538). Moreover, advertising also can be defined as any paid form of non-personal promotion transmitted through a mass medium, means that audiences are far more likely to be interested in the subject matter of the advertising carried by their chosen medium, and is described to be part of the marketing mix under the promotional tools (Brassington & Pettitt 1997, p.... [tags: Business Marketing Advertising]
1064 words (3 pages)
- Advertising Works Cited Missing "Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising affects people in what they do and how they do it. It has affected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940’s. Advertising has changed due to these people by their ways of making people notice their product.... [tags: business Marketing Advertisisng Essays]
1889 words (5.4 pages)