Packaging for the new product Essay

Packaging for the new product Essay

Length: 618 words (1.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Packaging for the new product

Packaging is vital, as goods need to be transported to the consumer in
a safe, hygienic and protected condition. For instance putting tin
foil round a kitkat, nestle product, keeps the bar fresh and prevents
deterioration, instant coffee tends to be sold in jars to prevent
spillage and because glass is a strong material, Nescafe Espresso
roast is sold with ‘click lock closure’, which makes the jar easy to
open. Additional packaging may be needed to assist retailers store the
products easily and safety on the shelves. Packaging is essential to
inform the customer about the contents, ingredients, weight, care
instructions, etc. Some of which are legal requirements. Good
packaging is an important part of the product.

The basic function of packaging has always been to protect and contain
a product. In a competitive market, branding and packaging are
important and have become an integral part of the product. We
instantly recognise products by the size, shape and colour of
packaging. Packaging may be used by the manufactures to promote the
goods, as the colour, design or lettering may make the product more
attractive and noticeable to certain consumer on the shelf. Packaging
is not just a safety attribute, different features are added to
packaging to attract different segments, for example a children’s
crisp might have colourful cartoons, entries to competitions or even a
mini game on back of the packet. These types of product...

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay on The Role Of Marketing For New Product Development And Launch

- New product development is an essential key for a company to survive or stay competitive in the highly changed business environment nowadays(Annacchino, Marc A, 2003). Although technology plays an important role in the development of new products, the role of marketing should not be underestimated. A result illustrates that companies with a marketing department which has strong capabilities and skills are more likely to be more successful with their new products(Drechsler et al.,2013). Hence this essay will investigate the role of marketing played in the different stages of new product development and launch....   [tags: Marketing, Product life cycle management]

Better Essays
1437 words (4.1 pages)

Emerging And New Market Opportunities Essay

- emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money....   [tags: Marketing, New product development]

Better Essays
1713 words (4.9 pages)

Product Life Cycle Essay

- Product Life Cycle A new product progresses through a sequence of changes from introduction to growth, maturity & decline. This sequence is known as the “Product Life-Cycle” & is associated with changes in the marketing situation, thus impacting the marketing strategy & the marketing mix. Introduction Stage In the introduction stage, the firm seeks to build product awareness & develop a market for a product. The impact on the marketing mix is as follows: • Product :- Branding & quality level is established & intellectual property protection such as patents & trademarks are obtained....   [tags: Business Marketing Product]

Better Essays
1514 words (4.3 pages)

Developing a New Product Essay

- My innovative business idea concerns the introduction of a new product in the market which is aimed at reducing the deaths of American soldiers during war together with other innocent civilians. The product shall be marketed under the brand name “Sham-lethal detector”. A lot of research will be put in the development of the device which utilizes the latest technology. In addition, the product will not only be able to detect explosive devices but also landmines that are mostly found in war torn areas especially Iraq and Afghanistan....   [tags: Business Product Development]

Better Essays
1946 words (5.6 pages)

The Product Of Wal Mart Essay example

- In the early 1990s Wal-Mart decided to manufacture products at a value rate to the consumer. Their Great Value brand is generic to major leading brands. Over the course of this Session Long Project I will discuss the product design Wal-Mart incorporate, provide background foundation of Wal-Mart’s decision for its development, and the different issues for developing the product, I will also discuss the Great Value product life cycle as it pertains to a large selection of products. As consumers demand for the Great Value brand increased Wal-Mart decided to rejuvenate the products....   [tags: Brand management, Brand, Product management]

Better Essays
732 words (2.1 pages)

Modified Atmosphere Food Packaging Essay

- Modified Atmosphere Packaging It would be unjust to write an essay about innovations in food packaging and not mention modified atmosphere packaging (MAP). This is because modified atmosphere packaging has slotted itself into playing an integral part of the food industry (Han, 2005). The main objectives of MAP are to extend the shelf life of the food and in turn prevent any adverse changes in the safety, sensory, and nutritive characteristics of foods. MAP completes these purposes by following three simple principles: 1. It reduces undesirable physiological, chemical/biochemical, and physical changes in foods, 2. It controls microbial growth and, 3. It prevents product contamination....   [tags: innovative prevention of food deterioration]

Better Essays
908 words (2.6 pages)

Packaging and Quality Management Essay

- Market superiority is a matter that worries a lot of producers. Every one wishes to gain a market edge in their products so as to enhance their profits. To this end, most producers have to engage their businesses in methods which will enhance their will to attain such competitive edge. This can be achieve through strategic marketing approaching to gain not only customers’ attraction but also give the product a competitive edge. This paper will seek to address some of these strategies. One of the ways that CP Corp can gain the competitive edge they so much wish to gain is through packaging....   [tags: Marketing ]

Better Essays
1162 words (3.3 pages)

The Tobacco Plain Packaging Act 2011 Essay

- A 2008 NSW survey showed that 78% of people agreed strongly of the support for Plain packaging cigarettes and 2 years later the same survey was given to Victorians, which showed 72% of all people and 57% of smokers, also agreed on Plain packaging. The Tobacco Plain Packaging Act 2011 is an act to discourage the use of Tobacco products and reduce the appeal of tobacco to consumers. It is clearly evident that a change had to be made from tobacco packaging being used as a promotional tool. Previously under the Tobacco Advertising Prohibition Act 1992 the words, signs or symbols on a tobacco product or its packaging were not considered tobacco advertisements....   [tags: Tobacco, Nicotine, Cigarette, Tobacco advertising]

Better Essays
948 words (2.7 pages)

Guidelines for Good Packaging, A List of Tips Essay

- Guidelines for Good Packaging We at "" help the creators by providing 'Guidelines for Good Packaging' for shipments. This is to ensure that the customized product arrives on time and safely within the stipulated time period. These packaging procedures and guidelines provided by "" is to make the packing procedure easy and convenient for the creators. • Use a stiff box with intact flaps • Remove any kind of labels and markings from the box • Wrap all customized items separately, if there are more than one • Use sufficient cushioning material • Use the '' tape designed especially for shipping • Do not over-wrap any packed product with string...   [tags: wrap, labelling]

Free Essays
637 words (1.8 pages)

Essay on Packaging

- Successful and Unsuccessful Packages Budweiser package and Foster package does more than they contain and protect products. They also tell their great deal about the people from different countries that buy the products, as well as the people from different countries who sell the products. In addition, both packages are made in different countries, and both packages have differences and similarities. Budweiser package is manufacture in America and contains various bottle sizes and various can sizes....   [tags: essays research papers]

Free Essays
586 words (1.7 pages)