Advantages and Disadvantages of Branding
According to the Heinemann AVCE in Business, ‘brand is a particular
product or characteristic that identifies a particular producer’.
Branding is one of the common methods of differentiating the product
from competitor products in the marketplace.
Business organisations will use branding to build up brand loyalty.
Brand loyalty is where consumers are satisfied with their purchase of
a specific product, and will likely to return to purchase it again in
the coming future.
Branding is often classified into three categories: manufacturer
brands, own-label brands, and generic brands. Manufacturer brands are
brands which relate the producer with the specific product. Examples
of manufacturer brands include Kellogg’s cornflakes, Nescafe coffee
and Heinz baked beans. Producers will be heavily involved with the
promotion of these products.
Own-labelled brands are owned and controlled by retailers. Examples of
own-labelled brands include Tesco, Farm foods (ASDA), Sainsbury’s own
label, etc. the disadvantages of own-labelled brands are, producers
and manufacturers not related with the product, or involved in their
promotion.
Generic brands have no identifiable name or logo. Examples of generic
brands include plain T-shirts or bin-liners. These brands only exist
at the lower end of the market, with respect to price and quality.
A successful brand can be defined as the following: ‘A successful
brand is a name, sy...
The Savings and Loans Crisis of the 1980’s and early 90’s created the greatest banking collapse since the Great Depression in 1929. Over half the S & L’s failed, along with the FSLIC fund that was created to insure their deposits.
...lored people have upon earth. Though they have oppressed us a little and have colonies now in the West Indies which oppress us sorely- Yet notwithstanding they [the English] have done one hundred times more for the melioration of our condition, than all the other nations of the earth put together."
Bowan, S (2007). Ethics and Public Relations. Retrieved on February 14, 2012 from : http://www.instituteforpr.org/topics/ethics-and-public-relations/
In October of 1929, the American economy took a huge hit from the stock market crash. Since so much people had invested their money and time in the banks, when the banks closed many had lost all of their money and were in the deep poverty. Because of this, one of my first actions of the New Deal was the Federal Deposit Insurance Corporation (FDIC). Every bank in the United States had to abide by this rule. This banking program I launched not only ensured the safety and protection of deposits made my users of banks, but had also restored America’s faith in banks, causing people to once again use banks which contributed in enriching the economy. Another legislation I was determined to get passed...
African Americans; both slaves and free men; served on both sides during the revolution. The British had recruited the slaves du...
James Hardie’s case did not meet an ethically and moral course of action, until the 21st century when the more of the public had an understanding grasp of what took place during the 1980’s. Organisations can look at what the industry did and learn from their mistakes. The use of ethical communication and critically reflective practice is a benefit to any PR practitioners by creating simple and easy to follow procedures that can reform an organisation. Through research is can be justified that there is a PR problem, whether it’s the disregard of ethics and the greed for profits over human health, ethics need to be abided or a PR problem will be formed.
The American Revolution was a “light at the end of the tunnel” for slaves, or at least some. African Americans played a huge part in the war for both sides. Lord Dunmore, a governor of Virginia, promised freedom to any slave that enlisted into the British army. Colonists’ previously denied enlistment to African American’s because of the response of the South, but hesitantly changed their minds in fear of slaves rebelling against them. The north had become to despise slavery and wanted it gone. On the contrary, the booming cash crops of the south were making huge profits for landowners, making slavery widely popular. After the war, slaves began to petition the government for their freedom using the ideas of the Declaration of Independence,” including the idea of natural rights and the notion that government rested on the consent of the governed.” (Keene 122). The north began to fr...
When choosing to shop online or at a brick and mortar store, start by weighing the pros and cons of each established method of shopping. When shopping online a consumer is are able to browse multiple stores while sitting in their pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. Time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse and purchase from stores far away like China.
The "subprime crises" was one of the most significant financial events since the Great Depression and definitely left a mark upon the country as we remain upon a steady path towards recovering fully. The financial crisis of 2008, became a defining moment within the infrastructure of the US financial system and its need for restructuring. One of the main moments that alerted the global economy of our declining state was the bankruptcy of Lehman Brothers on Sunday, September 14, 2008 and after this the economy began spreading as companies and individuals were struggling to find a way around this crisis. (Murphy, 2008) The US banking sector was first hit with a crisis amongst liquidity and declining world stock markets as well. The subprime mortgage crisis was characterized by a decrease within the housing market due to excessive individuals and corporate debt along with risky lending and borrowing practices. Over time, the market apparently began displaying more weaknesses as the global financial system was being affected. With this being said, this brings into question about who is actually to assume blame for this financial fiasco. It is extremely hard to just assign blame to one individual party as there were many different factors at work here. This paper will analyze how the stakeholders created a financial disaster and did nothing to prevent it as the credit rating agencies created an amount of turmoil due to their unethical decisions and costly mistakes.
The term 'branding' in modern marketing is generally originated in the agricultural practices of the medieval age. The farmers 'branded' their animals with the iron and then they were able to identify to whom a particular animal belonged. Artisans 'branded' their products, for example, expensive silver tableware. Smiths 'branded' their swords. The role of the brand is to identify products by the same way as for medieval farmers and for modern corporations as well.
Customers like to stay entertained while hunting for the perfect gift. Shopping in stores can be boring at time causing the customer to shop online in the comfort of their home (No One Is Talking about a Major Reason That People Aren 't Shopping for Clothes in Stores). Online shopping can be more exciting to people than going into the actual store.
Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at anytime because online stores never close.
Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or
Online shopping has been growing since the put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this what you need before buying it. The internet is twenty-four hour shopping center, you can shop at what ever time you and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do.
Ethics, as according to Johanessen, Valde, & Whedbee (2008, p. 1) is a study that argues what should be the grounds principles for right and wrong human behaviour. There are public relations scholars from Kruckeberg (1998) have made a point to relate universal ethical values as professional values. It is therefore necessary to integrate these values into the public relations profession. The Institute of Public Relations Singapore (IPRS) has supported this in their code of ethics. A principal stated that, “A member shall conduct his professional activities with respect for the public interest and the interest of the profession.” This means that every decision and strategy that the public relations practitioner should account for their employee, client or community. However, a report done by