Analysis of Nike Essay

Analysis of Nike Essay

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Analysis of Nike

Basketball players “wanna be like Mike”, but shoe companies “wanna be
like NIKE.” NIKE is the worlds #1 company and controls more than 40%
of the US athletic shoe market. The company designs and sells shoes
for just about every sport, including baseball, volleyball,
cheerleading, and wrestling. NIKE also sells Cole Haan dress and
casual shoes and a line of athletic wear and equipment, such as hockey
sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe
and sportswear stores and is opening JORDAN in store outlets in
suburban markets. NIKE sells its product to about 19,000 US
accountants, in about 140 other countries, and online. Chairman, CEO,
and co-founder Phil Knight owns. Nike Co. is very interesting, as well
is a popular brand.

Nike, pronounced NI-KEY, is the winged goddess of victory according to
Greek mythology. She sat at the side of Zeus, the ruler of the
Olympian pantheon, in Olympia. A mystical presence, symbolizing
victorious encounters, NIKE presided over history’s earliest
battlefields. A Greek would say, “When we go to battle, and win, we
say it is NIKE.” Synonymous with honored conquest; NIKE is the
twentieth century footwear that lifts the world’s greatest athletes to
new levels of mastery and achievement. The NIKE “swoosh” embodies the
spirit of the winged goddess who inspired the most courageous and
chivalrous warriors at the dawn of civilization. Among artistic
representations of Nike are the sculpture by Paeonius (c. 424 BC) and
the “Nike of Samothrace.” Rhodians probably erected the latter,
discovered on Samothrace in 1863 and now in the Louvre Museum, Paris,
about 203 BC to commemorate a sea battle. Excavations have shown that
the sculpture was placed alighting on a flagship, which was set in the
ground in such a way that it appeared to float.

If you were to break the word NIKE down, you would get Ni-key. The
pronunciation for Nike is ‘nI-kE. Its function is noun, and its
etymology is Greek NiKE. If you defined the word NIKE, you would find
out that it means the Greek goddess of victory.

Another meaning and definition of a word is SWOOSHING. Main entry:
Swoosh, function is noun, and it is an act or instance of swooshing.

The origin of the swoosh dates back as far as 1971. Phil Knight was
supplementing his modest income from Blue Ribbon Sports Inc. by
teachi...


... middle of paper ...


...enior labor official reiterated
complaints that workers in Nike-contracted factories faced inhumane
treatment. ``Violations of labor rights generally are occurring in
their smaller contractor joint venture or wholly-owned ventures in
which the Vietnamese side has minimal control,'' said Tu Le, a senior
official from the Vietnam Labor Union. Nguyen's report was to be
released today in New York. Just weeks ahead of the report, Nike
announced it had hired former U.N. Ambassador Andrew Young and his
Goodworks International group to review a new code of conduct for the
company's overseas factories. The measure was aimed at quelling
mounting criticism that working conditions at factories in Indonesia
and Vietnam were substandard. Nike uses five manufacturing plants in
Vietnam, where it takes advantage of low-cost labor and relatively
high production standards. About 3 percent of Nike's output is
produced in Vietnam, a Nike spokesman said in an earlier interview.

Michael Jordan became the first athletic mega businessman. His role as
a spokesman for Nike turned that athletic-shoe and- apparel company
into the world leader, earning both him and Nike millions of dollars.

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