People Express Airlines Case Study Essay

People Express Airlines Case Study Essay

Length: 907 words (2.6 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

People Express Airlines Case Study


In the well documented case of the early low-fare and economy carrier
People Express Airlines (PE) the common explanation for the rapid rise
and decline is excessive corporate growth. Based on a dynamic resource
based, this case finds that it is not only the rate of growth embodied
in the resource buildup processes—which determines the outcome of a
corporate growth strategy.

“Despite the rapidly increasing financial problem by the spring of
1986, PE continued to win praise for its impact on the airlines
industry and the value it offered to customers. But PE was fighting
for market share all over the country. In Denver, United and
Continental were destroying Frontier. Other airlines continued to
entice customers away with low fares and more amenities”, (Pg18,
Holland). People Express (PE)’s low fare and economy strategy did
change in the speed of corporate growth and in other vital strategic
decisions, like implementing a hub and new network and giving service
to major airports but later it went down as PE try to grow faster and
merge with other airlines.

Could people express have been saved? Why or why not?

People Express (PE) was the first airline that was opened in the time
of US airline deregulation back in 70'. People Express was one of the
most impressive business success stories in airlines business, growing
to the nation's fifth largest air carrier by mid 80’s, “In 1985, its
revenue were nearly $1 billion. By the end of...

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

Essay about British Airways Case Study

- Introduction British Airways is the one of the largest airline companies, and the passengers carry overall in the fifth largest in the world. Most of plans are stay in Heathrow Airport which is the highest of main international airport. The British Airways has a long history and airlines cover 133 countries; include 373 airplanes. The BA Company includes 50,086 workers to be in the service, which is one of the largest employers and employees in the United Kingdom. British Airways (BA) is based on the British flag carrier airline, based near London Heathrow Airport, the main center is near the Gulf....   [tags: SWOT and PEST]

Better Essays
3081 words (8.8 pages)

Essay on Case Study : Malaysia Airlines Company

- Every organization has its own culture and structure that shape the entire performance of the organization. In this case, Malaysia Airlines Company indeed has changes almost the entire expect such as CEO, retrenched of employees and by introducing the concept of merger. MAS used to be the top airline services before the incident such as MH370 and MH17. That where the MAS organization decided to replace the old CEO to New CEO named Christopher Muller. Muller as the new CEO have officially effective in May 1, thus after for seeing the both incidents, he immediately come out with a strategic plan to remake the new look of MAB company....   [tags: Airline, Malaysia Airlines, Singapore Airlines]

Better Essays
1219 words (3.5 pages)

People's Express Sells Cheaper Tickets than American Airlines Essay

- As American airlines were well established airlines compared to people express, and hence people express were new in to the market and wanted to do more business compare to all other 5 top airlines at that time, so people express started to sell their tickets at much cheaper rates than compared to all other airlines. Bob Crandall, a senior vice-president of the American Airlines said that charter planes were flying from New York to California at such a less amount of money, that American Airlines were not able to sell their seats less than the charter airlines, because they can’t cover the cost of the Airlines management which includes their staff, the fuel, services which they would be offe...   [tags: revenue, fares, frequent flyers]

Better Essays
2299 words (6.6 pages)

Case Study : Building Business Agility At Southwest Airlines Essay

- Strategic use of information systems is one of the most important issues facing firms in today’s business environment. Information systems (IS) can either enable or hinder business growth, so organizations must learn to use IS advantageously. The case study “Building Business Agility at Southwest Airlines” by Ross and Beath (2007) demonstrates how a firm can drive business success through a revolutionary change in its use of IS. In the following case analysis, I will introduce and evaluate Southwest Airlines, describe and analyze its approach to IS as outlined in “Building Business Agility at Southwest Airlines,” and provide future recommendations for the company....   [tags: Southwest Airlines, Airline, Low-cost carrier]

Better Essays
739 words (2.1 pages)

Case Study : Southwest Airlines Mission Essay

- South West Airlines Southwest Airlines mission is a loyalty Customer Service brought across with expression of warmth, friendliness, amazing surprising or single pride and Company Spirit. Their vision is to become the best airline, and the best money-making airline company. Aflac Joining forceful core showing off to people with quality items and groups of managers at aggressive costs to give the best protection respect to shoppers. Similarities, differences and influence on the organization An organization vision describes shows the unavoidable future of the association, what the team tries to complete in the close or far off future....   [tags: Southwest Airlines, Airline, Mission statement]

Better Essays
981 words (2.8 pages)

Essay about Herman Miller Case Study

- Case Six: Southwest Airlines Introduction Herman Miller has a deep-rooted history as a quality manufacturer of office furniture. The company has been recognized on Fortune’s “Most Admired Companies,” and “100 Best Companies to Word For” lists, as well as Fast Company’s “Most Innovative Companies” list (Shipper, Manz, Adams, & Manz, 2011). Due to the company’s innate ability to reinvent itself, Herman Miller has been able to stay relevant through the years despite the great depression and several recessions over the years (Shipper et al., 2011)....   [tags: Office Furniture, Environmental Stewardship]

Better Essays
1255 words (3.6 pages)

Essay Organizational Structure At Southwest Airlines

- Introduction “Your employees come first and if you treat your employee’s right, guess what. Your customers come back, and that makes your shareholders happy. Start with employees and the rest follows from that.” This quote from Herb Kelleher, co-founder of Southwest Airlines, embodies the attitude of leadership at the airline. Southwest dares to be different from other airlines because their philosophy revolves around people both internal and external. Communication, culture, and leadership are the cornerstone of their success....   [tags: Southwest Airlines, Airline]

Better Essays
1125 words (3.2 pages)

Essay on Southwest Airlines : The Biggest United States Airlines

- Southwest Airlines is one of the biggest United States airlines which prides itself in its low-cost strategy to attract and keep up more clients. On a given day, Southwest Airlines operates over 3,400 flights. It has a more than of 46,000 employees. To reduce maintenance and training costs, Southwest Airlines use only Boeing 737s. As of today the company operates 647 Boeing 737s, which fly to 93 destinations across the US. Southwest Airlines have been able to survive even when faced with stiff competition because of its low cost approach....   [tags: Southwest Airlines, Airline, Low-cost carrier]

Better Essays
1400 words (4 pages)

Essay about Swot Analysis : Southwest Airlines

- In 1996, Rolling King, an entrepreneur who owned a small commuter air service, approached Herb Kelleher’s law office about a plan to start a low-cost/low-fare airline that would transport passengers between San Antonio, Dallas, and Houston. Southwest Airlines, Inc. (SWA), was founded in 1971, in Dallas Texas, flying Boeing B737 aircraft, is one of the largest airlines in the United States (Eroglu, O, 2015). Southwest together with AirTran and forty-one plus years of profitability covers more than ninety destinations throughout the United States, the District of Columbia, the Commonwealth of Puerto Rico, Mexico, Jamaica, The Bahamas, Aruba, and Dominican Republic (Southwest Airlines Co, 2015)...   [tags: Southwest Airlines, Airline, Boeing 737]

Better Essays
1103 words (3.2 pages)

Delta Airlines And Southwest Airlines Essay

- In choosing Delta Airlines and Southwest Airlines for this comparison was simply based on my wife’s familiarity in being her 10th year anniversary today working for Delta Airlines and the extensive travel, we have had over the years, well extensive to us as having some first-hand knowledge in the service of these two companies. In attempting to be bias over the years there has been some deciding factors as why we like utilizing and trusting Delta Airlines service beyond my wife’s affiliation that to us being thought of as just regular folks have found a number of inconsistencies in service that the Airlines provide....   [tags: Airline, Delta Air Lines, Northwest Airlines]

Better Essays
798 words (2.3 pages)