Tesco - Product, Price, Place and Promotion Essay

Tesco - Product, Price, Place and Promotion Essay

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Tesco - Product, Price, Place and Promotion

Product, price, place and promotion are all essential factors that
Tesco need to take into consideration when ensuring the success of
their business. How ever there are a variety of different aims and
objectives in which Tesco have to pursue, therefore in the following
paragraphs my primary objective to demonstrate how each of the 4 p’s
interfere with Tesco’s aims and objectives. The aims in which I am
going to study are:

* Full global expansion as a business
* Become a very profitable business
* To make the business people value the most
* Maintain market dominance
* To be as strong in food as in non food
* To have loyal and committed staff

In order for Tesco to fully globally expand as a business then their
major concern in relation to the 4 p’s would be place and promotion.
Tesco need to ensure that they have researched into all of the major
public areas around the globe in order to gain maximum customer
attraction. Promotion is also another factor in which Tesco need to
consider when aiming to globally expand. Seeing as though they want to
be a popular business globally then there are going to be different
ways and methods in which they can advertise and promote their
enterprise in different countries. Therefore I believe that a good
idea would possibly to research into the countries culture and
traditions and elaborate and expand on these traditions and use them
as a method of promotion. How ever ...

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