As a seductive young man looks into a camera a raspy voice, off camera, whispers, “You got a real nice look. How old are you? Are you strong? You think you could rip that shirt off? That’s a real nice body. You work out? I can tell.” No, it’s not straight out of a steamy romance novel, though it could be. This is just one example of how provocative Calvin Klein’s advertisements have been. Although the ads boosted sales for the Calvin Klein empire, it angered many parents, religious groups, and even the media over its message, its image, and its legality.
There is no doubt the ads are in bad taste, but in advertising today, sex sells. Advertising is all based on the way a particular individual perceives it. Flipping through any teen magazine, you will most likely come across a Calvin Klein advertisement that portrays his models as runway teenage junkies, young anorexic girls or even children clad in revealing clothing. In 1980, a Calvin Klein ad featured a 15-year-old Brooke Shields, who said that there was “nothing between her and her Calvin’s.” And who can forget the posters of Marky Mark grabbing himself in his cotton briefs, or the anorexic-looking Kate Moss that went topless in an ad. Patrick Carroll, President and General Manager of Calvin Klein Cosmetics Canada said, “All advertising, for fragrances, jeans and underwear, share a similar look that combines creative minds, beautiful faces, buffed bodies, gr...
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- Calvin Klein is an American fashion house that began in New York, selling high end or high fashion underwear, jeans, fragrances, among others. To the public Calvin Klein has become a highly popular clothing line known for their fashion, youthfulness, and chic and classic styles. CK uses their luring advertisements to entice consumers and persuade them into more buying. The average CK advertisement appears to the public as simply a man and woman posing in an image to promote their product, however the underlying meaning of the advertisement is increasingly overlooked.... [tags: Female, Sex, Gender, Male]
997 words (2.8 pages)
- Although there are a few good reasons as to why name brand clothing does not affect teens, there are more reasons as to why they do. The bulk of research shows that fashion branding does have an impact on youth because it can cause insecurities and uncertainties brought by the transition from childhood to adulthood. Teens are in the awkward stage and feel insecure about where they fit in in life and how they look, and these name brand clothing advertisements are not making teens feel confident in their skin.... [tags: calvin klein, guess, advertisements]
2008 words (5.7 pages)
- An array of young models, each idealized and every one showing themselves off in a beautiful, yet sexual stance. The focus on flowing dark hair and thin bodies draped with trendy clothes that in some cases leave a lot of skin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspect... [tags: essays research papers]
954 words (2.7 pages)
- Humans are undeniably trained and wired to judge others based on race, gender, and appearance. Unfortunately, women are stuck in all categories of judgments. Jean Kilbourne, an award-winning producer on documentaries about images of women in ads, explains that when media and advertisements exploit femininity for personal gain, women are at risk for much harm because it promotes objectification, which eventually will led to violence. An African American feminist, Joan Morgan, expresses her further disturbance about the constant sexism in rap lyrics that endorses violence and anger towards women.... [tags: Analysis, Kilbourne, Morgan]
1157 words (3.3 pages)
- Women – beautiful, strong matriarchal forces that drive and define a portion of the society in which we live – are poised and confident individuals who embody the essence of determination, ambition, beauty, and character. Incomprehensible and extraordinary, women are persons who possess an immense amount of depth, culture, and sophistication. Society’s incapability of understanding the frame of mind and diversity that exists within the female population has created a need to condemn the method in which women think and feel, therefore causing the rise of “male-over-female” domination – sexism.... [tags: How Women Are Portrayed in Advertisements]
2734 words (7.8 pages)
- In this essay I will describe an image taken from an advert and use visual methodological approach to analyse and depict the different set of meanings produced by this image. In order to explicate my ideas I will provide a brief outline of the picture. Then, I will describe a number of coded and non coded meanings and how the advert is employing a range of signifiers to communicate messages to the consumer and reinforce the brand identity. (Barthes 1972) For the purpose of this argument I will explore the image in the context using Barthes methodology in its “signs” (Barthes 1972) produced and deconstruct the image in basic building blocks.... [tags: advertising, marketing]
1315 words (3.8 pages)
- Calvin Klein trademarks is the subject of registrations and pending applications throughout the world for use on a variety of apparel, footwear and related products, and we continue to expand our worldwide usage and registration of new and related trademarks. In general, trademarks remain valid and enforceable as long as the marks continue to be used in connection with the products and services with which they are identified and, as to registered trade names, the required registration renewals are filed.... [tags: Brand, Advertising, Trademark, Branding]
1153 words (3.3 pages)
- In today’s society, advertising plays a huge part of sale production around the world. Advertising is found in almost every place imaginable and where a person least expects it. Some advertisements are very noticeable and distinct, while others are very subtle yet the human eye tends to catch them. There are advertisements all around us which include signs, posters, news papers, Internet, television, movies and much more. Just take a look around and see how many ads can be found. On average, an American sees up to 3000 advertisements in one day.(ASP) I find this is somewhat believable because advertisements are everywhere.... [tags: advertisements,]
868 words (2.5 pages)
- “How is it possible to know anything at all?” John Calvin gives his answer to this timeless question in Chapters 1-3 of his Institutes. His theory of epistemology is based on his belief that humans are naturally aware of God. He also asserts two fundamental knowledges- God and self- and he elaborates upon the relationship between the two. I. Biography of John Calvin A. Birth and childhood B. Schooling and further education C. Early works and accomplishments II. How is it possible to know anything.... [tags: John Calvin Calvinism Religion]
1585 words (4.5 pages)
- During the Holocaust, Jewish people were submitted to the vilest and most inhumane conditions the world had ever seen. Their most basic freedoms were taken from them. At first, all they lost were items such as flour, eggs, sugar, and cocoa. Later, they were stripped of their land and businesses and separated according to their ability to be productive slaves to Hitler's Third Reich. Those that were deemed unfit were sent to slaughter houses. Entire families were torn apart, much like what happened to Gerda Weissman Klein's family.... [tags: Gerda Weissman Klein, Jewish Holocaust]
686 words (2 pages)