Where the Girls Are: Growing Up Female with the Mass Media by Susan Douglas

Where the Girls Are: Growing Up Female with the Mass Media by Susan Douglas

Length: 647 words (1.8 double-spaced pages)

Rating: Better Essays

Open Document

Essay Preview

Where the Girls Are: Growing Up Female with the Mass Media by Susan Douglas

In "Where the girls are: Growing Up Female With the Mass Media," Susan Douglas analyses the effects of mass media on women of the nineteen fifties, and more importantly on the teenage girls of the baby boom era. Douglas explains why women have been torn in conflicting directions and are still struggling today to identify themselves and their roles. Douglas recounts and dissects the ambiguous messages imprinted on the feminine psyche via the media. Douglas maintains that feminism is a direct result of the realization that mass media is a deliberate and calculated aggression against women. While the media seemingly begins to acknowledge the power of women, it purposely sets out to redefine women and the qualities by which they should define themselves. The contradictory messages received by women leave women not only in a love/hate relationship with the media, but also in a love/hate relationship with themselves.

As early as the nineteen fifties women were identified and targeted as a market. In a consumer culture the most important things are consumers. Advertisers convinced homemakers that in order to be a “good” wife and mother you must have their products and appliances to keep a clean and perfect home. The irony of this ploy is that consumers must have money to buy, and so trying to improve their quality as homemakers, off into the workforce women went. This paradox left women ...

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

The Effects Of Media On Young Girls Essays

- Bombarded with images of airbrushed, tan skin, perfectly pruned hair, digitally altered cheekbones, neck lengths, and eye size, and ultra-thin models, it’s no surprise that majority masses of women are unsatisfied with their “just average” bodies. Although the magazine ads and billboards are directed towards middle to older aged women, this body image disease is highly contagious as it leaks to the younger generation as well. The National Eating Disorders Association reported just a few years ago that "a full 50 percent of children from 8 to 10 years old report being 'unhappy ' with their bodies." As recently as 2013 a Body Image Timeline recorded that eating disorders continue to increase...   [tags: Eating disorders, Anorexia nervosa, Mass media]

Better Essays
1348 words (3.9 pages)

Essay on The Effects of Media on the Body-Image of Preadolescent Girls

- The Effects of Media on the Body-Image of Preadolescent Girls Media is infamous for having a tremendous effect on teenage girls. The mass media have long been criticized for presenting unrealistic appearance ideals that contribute to the development of negative body image for many women and girls (Harrison & Hefner, 2006). Whether it’s the influence on their choice of friends, school, or their self image, media has played an important role in affecting those decisions. A growing number of experimental studies have demonstrated a causal link between acute exposure to "thin-ideal" images (i.e., images of impossibly thin and attractive female beauty) and increased body dissatisfaction (Hargreav...   [tags: Media]

Better Essays
1991 words (5.7 pages)

Essay on The Media 's Impact On Media Literacy

- Critical Media Literacy is more of an ability someone uses to encode, or decode symbols transmitted through the media. This is also the ability in which we are synthesizing, analyzing, and even producing media messages. Such valuable resource is important because it offers a profound approach in comprehending the media messages people (at various ages) receive, serves as a set of guidelines in order to make well rounded adjustments to our society, and establishes a perfect chance for media monitors, using several forms, to keep the media protected from threats and many flaws....   [tags: Mass media, Marshall McLuhan, Propaganda]

Better Essays
1140 words (3.3 pages)

Ideal Body and Social Media Essay

- During childhood, young girls strut in their mother’s glamorous clothing and high heels. In the eyes of the young, fashion promotes glitz and glam. Thousands of adolescent females respect the fashion media as well as what it entails: manufacturing merchandise, beauty, advertising and promotions. Social media is constantly booming with interests and idolization of the fashion industry. However, it frequently slips through our mind what kind of effect the media has on our adolescent generations. Does the media put a strenuous toll on their audience by implicitly favoring “body ideals” which in turn creates body dissatisfaction....   [tags: Women, Girls, Body Types, Media, Eating Disorders]

Better Essays
1108 words (3.2 pages)

Is The Standard Stage Of Growing Up? Essay

- Nowadays, a standard stage of growing up is feeling the stress of one’s body image due to the growing pressure from society and media. In 2012 there was a survey that said “A full 50 percent of children from 8 to 10 years old report being ‘unhappy’ with their bodies” (ProQuest Staff). This is because when girls are growing up they see models/ actresses on TV and magazines that are thin and look beautiful and they think that’s what they are supposed to look like; unfortunately this is unrealistic....   [tags: Mass media, Media influence, Adolescence]

Better Essays
1806 words (5.2 pages)

Essay on Mass Communication, Media and Culture

- Throughout the ages mankind has made some of the greatest advancements through the use of intellect and reasoning to develop and apply new ideas for progress. One great contribution to this is the emergence of language. Through the application of this great discovery humans were able to interact and communicate in ways like never before. Societies began growing and strengthening through oral communication as language provided a clear and understanding medium of ideas and values. As progression took place, symbols emerged and soon gave way to an alphabet that revolutionized communication....   [tags: printer, gutenberg]

Better Essays
908 words (2.6 pages)

The Effects Of Media On Children Through Media Consumption Essay

- Given the existence of modern technology, individuals are immersed in the mass media now more than ever before. Media, especially television, is a source of entertain for adults, adolescents, and also young children. According to research, children reportedly spend approximately 2.5 hours a day watching television (Larson, 2001). However, there has been increasing awareness of the potentially problematic implicit messages that may be communicating to children through media consumption (Smolak & Murnen, 2001; Freeman, 2007; Levine & Murnen, 2009)....   [tags: Woman, Female, Mass media, Sexual objectification]

Better Essays
877 words (2.5 pages)

Essay about The Documentary On The Media Of Women

- The documentary MissRepresentation focuses on the ways the media represents women falsely, strictly, and limitedly and how these misrepresentations lead to an underrepresentation of women in political positions. As shown in the documentary, the portrayal of women in film from the 1920s to 1940s is quite different from the depictions of them in the past decade or so, as their roles have grown to be increasingly less substantive and varied. Women characters were allowed to be more intricate and multifaceted, embodying different characteristics and having distinctive personalities....   [tags: Mass media, Concentration of media ownership]

Better Essays
1060 words (3 pages)

Advertisements Are Misleading Our Girls Essay

- Advertisements are Misleading our Girls Children are the easiest to persuade with strong messages in advertising; these messages are negatively affecting our children by skewing their ideas of who they are and how to fit into society. The media is controlling them physical and emotionally because children believe what they see. Some of the down sides of advertisements are that they influence children there is nothing more important than their look. They use pretty girls to advertise their junk product which affect young girl’s health....   [tags: Advertising, Mass media, Magazine, Fast food]

Better Essays
1383 words (4 pages)

Mass Media Essay

- Mass Media The media, which is somewhat reflective of society, has become a powerful tool in shaping our culture. Advertisements are the foundation for mass media; they sell images, values, success, normalcy, and romance. Daily, we are exposed to advertisements whether they are written or commercial. Jean Kilbourne says in her 1979 video Killing Us Softly, "advertisement is part of our air pollution" (1979). Advertisements have social consequences that give them the ability to reinforce objectification of women?s bodies, and display images that may cause male violence against women, sexualize young girls, infantile grown women....   [tags: Advertising Women Media Essays Females]

Better Essays
2492 words (7.1 pages)